Jasmine is the Head of Social at Airbnb, managing the social strategy for one of the most valuable startups in the world.
From Super Bowl commercials to award-winning campaigns on Insta and FB, Jasmine's seen it all, and goes deep into what it takes to create a world-class, metric-driven social media strategy from scratch.
After being evacuated from Cairo during the Arab Spring, Sophie realized her travel blog was being read by more than just Grandpa.
She turned her insane experience into an early role at one of the most compelling brands of our time, Lyft, the $11 billion juggernaut she helped grow. Sophie walks us through the strategy she uses to create content that spreads like wildfire - or pink mustaches.
Lucas Chevillard manages global email marketing at Airbnb.
He takes us through the process of implementing an enterprise-grade email & automation strategy the same way Airbnb does. The course includes both the high-level strategy and the specific tactical walkthroughs you need to create email funnels that convert.
Monica is one of the longest-tenured digital marketing instructors at General Assembly.
Having run paid at multiple NYC-based startups, Monica takes us through a comprehensive overview of exactly what it takes to implement meticulously-detailed paid acquisition campaigns on Google Adwords and Facebook.
From wall street to the valley, Jim mentors VC-backed startups as a growth mentor at startup accelerator Techstars.
Jim takes us through funnel design and conversion rate optimization, and gives us a comprehensive overview on how to structure your sales funnel for rapid growth.
As one of the premiere Google Analytics specialists of Europe, Chris Prahl from Trakken takes us through an authoritative overview of Google Analytics.
Chris dives deep into what it takes to setup comprehensive tracking, and shows us how to monitor laser-focused metrics that help you grow any business.
Tommy has been doing SEO strategy for nearly 10 years and has managed search engine optimization at companies like PayPal and Airbnb.
As the ClickMinded SEO instructor, he takes us on a detailed overview of how to drive more traffic and more customers from search engines as quickly as possible in this comprehensive course.
Each class includes a certification. Finish the class, pass the final exam and earn your certification.
Complete all 7 class and exams, and you’ll earn the ClickMinded digital marketing certification.
ClickMinded is a series of digital marketing courses. It includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
If you're brand new to digital marketing and not sure where to begin, our world-famous SEO checklist is a great place to start. You may also want to look at our comprehensive SEO tutorial that explains what SEO is, as well as our retro-inspired, 8-bit SEO strategy guide.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses includes a 14-day money back guarantee.
All courses includes unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
So glad you asked! We've created a ton of free digital marketing tutorials and guides for you.
If you haven't yet set up analytics setup on your WordPress site, you'll want to use this Google Tag Manager WordPress guide. Google Tag Manager is a pre-requisite for almost every website analytics strategy. Use the website analytics strategy guide to develop your own plan.
If you can't be bothered with doing a manual SEO audit on your own, this SEO checker and audit tool should help.
If you're using WordPress, you can use this tutorial for 301 redirects on WordPress, fast and easy.
I hope you're not worrying about meta keywords too much. They're an old, archaic part of internet marketing. This overview explains why meta keywords are no longer important.
Using the right anchor text is absolutely vital for both on-page and off-page optimization. Use this anchor text guide to get it right.
Canonical URLs are a technical, but important part of technical SEO (especially if you have a lot of paginated pages). Use this canonical URL guide to get it done.
If you're trying to build links with email outreach, use the YAMM Gmail mail merge guide. And if you're interested in a more comprehensive email marketing strategy, use the email marketing strategy guide.
Latent semantic indexing is a component of on-page optimization that has become massively important over the last few years. Take a look at this overview on latent semantic indexing (or LSI).
One of the highest ROIs on your time is learning advanced search operators for Google. Use the Google search operators guide to get nerdy with it.
If you're running Adwords and Facebook ad campaigns, start with the digital advertising guide we put together.
If your customers are in multiple different countries, you may want to think about international SEO, and country code top-level domains. Use the International SEO & ccTLD guide to figure it out.
Doing paid advertising campaigns? Using Facebook? Then a pre-requisite is making sure you have the Facebook pixel installed on your site. Here's how to install the Facebook pixel on a WordPress site, fast.