I’m going to tell you something you definitely already know.
Content for digital marketers today is garbage.
Everything you read is quick hacks, tips and crappy Business Insider articles about chatbots.
Every post is, shockingly, “The Ultimate Guide to <insert trending tactic>”.
And “growth hacking”… NOPE. Not even gonna go there.
Still, all of that content promises that you’ll be able to grow your business if you follow their 7 simple steps or their 3 quick tips or the 5 daily habits.
You know I’m not making this stuff up, because you see it all the time.
You don’t need me to tell you that this stuff sucks. But the worst part is that it works.
Media outlets drive crazy amounts of traffic by peddling this nonsense.
We know it because we’ve done it in the past. Shameful.
We know that we could grow ClickMinded if we did the same thing—we even considered it and started making a plan for it.
… And then we felt gross.
I promise you, you don’t need to read 3 blog posts a week from Entrepreneur.com on how to increase your Twitter followers.
I promise you!
What you need great, experience-driven content with easy to use, step-by-step instructions on how to implement it on your own.
We got tired of digital marketers using cheap tricks on each other all day.
So we’ve decided to pivot and go completely against what seems to be working for everyone else in the game because we are sick and f*cking tired of the listicles.
You heard that correctly. THERE WILL BE NO LISTICLES.
If you want to become a world-class digital marketer, what you need is comprehensive, actionable content that will truly help you grow a business.
We’ve been thinking about this a lot and decided that we need to create the content that WE wish WE had when WE were first starting.
We thought about it a lot, and realized that it came down to only two things:
- How could we acquire the same skills, only 20x faster?
- Who are the best people in the world to learn this stuff from?
That started us on a journey.
We decided to create the content that we wish had existed when we were first getting started.
No cheap tricks, no hacks, no Business Insider articles.
We decided to go out there and create the best digital marketing courses you can imagine, taught by some of the best people in the world, for serious digital marketers only.