I’ve been there.
In fact, I first got into digital marketing by managing paid advertising campaigns for 4 and 5-star hotels.
I didn’t have any Google or Facebook Ads training to get started – I just jumped in.
I knew very little about running ad campaigns, but I figured I would just learn on the job and didn’t ask for any help.
In my first week on the job, I set up a new campaign, double-checked everything, and launched it. Pretty happy with myself, I walked out the door on a Friday night and went out with friends.
Early Saturday morning, I received a call from my boss.
(Rare footage of me that morning)
For those of you that are familiar with Google Ads’ always-changing user interface, I forgot to cap my budget and left Broad match on, instead of Phrase match.
That one little mistake cost my client $22,362 and nearly cost me my job.
That’s one mistake I did NOT make again. Total newb move.
Look, I’m the first person to admit that experience is the best teacher, and learning on the job is great, but you absolutely DO NOT need to waste $22,362 in 18 hours to figure this stuff out.
Paid advertising is HARD, and it can take a lot of trial and error to get it right.
That’s why a lot of people get discouraged with bad results and quit before being able to get to a point where their campaigns have a positive ROI.
This is what that has done for ClickMinded students:
I’ll be completely honest with you: We don’t have any “secrets”, “hacks”, or “tricks.”
There’s no such thing when it comes to paid advertising (and anyone who claims that is probably a scammer).
Google Ads and Facebook Ads are some of the most complex environments in digital marketing.
In a single advertising platform, there are tons of ways to mess up:
The only “secret” to being successful in paid advertising is to use a systematic approach to launching, analyzing, optimizing, and scaling your campaigns until they become profitable.
That’s exactly what you’ll get from ClickMinded…
…and we’ve brought a world-class paid advertising expert to teach you: Lucas Lee-Tyson, Founder of Growth Cave.
ClickMinded is a series of online marketing courses. It includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses include a 14-day money-back guarantee.
All courses include unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
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Reserve your spot at this special Paid Advertising Masterclass!
The ClickMinded paid advertising course teaches you exactly how to create profitable Google Ads & Facebook Ads campaigns as quickly as possible.
The ClickMinded SOP Library is a collection of digital marketing strategy templates, with step-by-step instructions that you can use to grow any website.
Thank you for being a part of the ClickMinded family!