Heads up: Only the nerds are using ClickMinded.
This is the most detailed course on paid advertising out there.
Paid Advertising
Instructor, General Assembly
Monica is one of the longest-tenured digital marketing instructors at General Assembly.
Having run paid at multiple NYC-based startups, Monica takes us through a comprehensive overview of exactly what it takes to implement meticulously-detailed paid acquisition campaigns on Google Adwords and Facebook.
- Paid Framework
- Segmentation
- Retargeting
- Adwords
- Debugging Campaigns
- Favorite Tools
- Campaign Walkthroughs
- And more…
A Bulletproof Paid Advertising Curriculum
Paid Framework
A comprehensive overview of how paid advertising works.
Paid Fundamentals
The core fundamentals of what drives all paid advertising platforms.
Paid Ads & The Funnel
The importance of having a rock-solid funnel for paid advertising.
Bidding & Auctions
The down-and-dirty details of how keyword bidding works.
Keywords & Match Type
Understanding your user intent and managing your bid process accordingly.
Campaign Creation
The important details on what you need to get right with a new campaign.
Optimizing Campaigns
Once you have campaigns up and running, we go deep into optimization.
Favorite Tools & Services
Our favorite SEO tools, services, strategies and tactics.
New Campaigns From Scratch
How to create brand new Adwords & Facebook campaigns from scratch.
Create massively profitable paid advertising campaigns.
- Paid Advertising Course
- Paid Advertising Certification
- Unlimited Lifetime Access
- Free Updates For Life
- Risk-Free 14-Day Guarantee
Earn Your Certification
The class includes a certification. Finish the class, pass the final exam and you’ll earn your paid advertising certification.
It integrates seamlessly with LinkedIn and it’s included in the class for free.
Who's a good fit for ClickMinded?
Who Should Enroll
- You want to learn everything there is to know about Google Adwords & Facebook Ads as fast as possible.
- You want lifetime access and free updates for life, because things change all the time.
- You want to save time and easily train new employees or new members of your team.
- You want more conversions from Google Adwords and Facebook Ads.
- You have clients asking how they can increase conversions from paid ads.
- You want to join the 8,000+ other businesses using ClickMinded to learn digital marketing.
- You'll benefit from "over-the-shoulder" walkthroughs of technical optimization.
- You want to earn a paid ads certification (works with LinkedIn).
Who Should Not Enroll
- You have time to teach yourself paid advertising through trial and error, in order to save money.
- You are comfortable keeping up with changes on Google & Facebook on your own.
- You already have a process to train employees and team mates on paid advertising.
- You don't need more conversions from Adwords and Facebook Ads.
- Your clients aren't asking for ways that they can increase conversions.
- Screw everyone else! You don't need nothin' from nobody and can do it yourself.
- You understand the technical stuff and don't need "over-the-shoulder" walkthroughs.
- You already have a portfolio or evidence to prove that you understand paid ads.
Questions You Probably Have
ClickMinded is a digital marketing training platform. It has 7 courses on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses includes a 14-day money back guarantee.
All courses includes unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification. Two of our most popular ones are the SEO certification and the social media marketing certification.
Complete all 7 courses and exams, and you’ll earn the ClickMinded Digital Marketing Certification.
No.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
You can checkout some of our most popular content here:
The 2018 SEO Checklist
Social Media Template: Content Calendar
How to Send Mass Email With YAMM Mail Merge & Gmail
A Simple Guide on How to do a 301 Redirect in WordPress
Facebook and Lookalike Audiences: Everything You Need to Know
Add Adwords Retargeting to Your Site
Wordpress Google Tag Manager Plugin
UTM Parameters: Track the Perfect Campaign
Should You Add the Facebook Pixel to WordPress?
Add Google Analytics to WordPress (2018)
A 2018 Guide on HTTP Status Codes
And if you're looking for more courses, be sure to check out our SEO training course (2018), social media marketing course, Google Analytics training and all of our digital marketing courses.
Cool. Shoot us an email: [email protected]
Create massively profitable paid advertising campaigns.
- Paid Advertising Course
- Paid Advertising Certification
- Unlimited Lifetime Access
- Free Updates For Life
- Risk-Free 14-Day Guarantee