Optimize Your Sales Funnel Conversion Rate
Stop me if I get this wrong.
You’re being weird.
Take it from the guy who’s always the weirdo in the room—I’m serious about this.
Imagine this:
Oh no.
You spend the next 2 hours talking about your home insurance options.
Too real, amirite?
The only difference between this and the online world is that your website visitors don’t even have to pretend to pay attention to you.
The instant you start being weird, your visitors/subscribers/potential customers will close your website, unsubscribe from emails, or unfollow you on social media.
Online business owners and digital marketers deal with a lot of data…but we sometimes forget what all these numbers represent: people.
- Every page view is someone who decided to hear what you have to say
- Every subscriber is someone who wants to know more about you
- Every transaction is someone who trusted you enough to purchase what you offer
All you need to do is treat people like people.
If you’re able to build a relationship with your website visitors, subscribers, leads, and customers, you’ll be successful at selling your product.
If you can do this AT SCALE, you’ll have a successful sales funnel.
What if you could create a scalable process to systematically converts thousands of visitors into customers and fans?
I can guarantee you it would have a massive impact on your or your client’s business:
- You will charge more for your services and attract more qualified leads to your agency
- You will grow your own business with an automated system
- You will align the entire marketing team behind a rock-solid plan to generate growth
How can you do this? Look, no one has a magic sales funnel that works for any business: you’ll often try things that won’t work…
…but it’s also not a secret that the fastest way to build your funnel is to:
- Learn what works for some of the most successful companies in the world
- Learn it directly from people who have already grown massive businesses
- Adapt what you learned to your own business
We’ve brought one of the best growth marketers in the world to the ClickMinded team for that: Jim Huffman, growth mentor at TechStars.
Meet Your Insturctor
Growth Mentor, Techstars
From wall street to the valley, Jim mentors VC-backed startups as a growth mentor at startup accelerator Techstars.
Jim takes us through funnel design and conversion rate optimization, and gives us a comprehensive overview on how to structure your sales funnel for rapid growth.
What our users are saying
Here's what's included in the course.
- What really goes into building a successful sales funnel (hint: it’s more than just getting sales)
- The one thing you MUST have before you can even consider building a funnel (nothing you try will work unless you have this)
- Discover the simple model you can use to create a comprehensive growth strategy for any business
- How to define your goals and metrics at the top, middle, and bottom of the funnel
- Three powerful examples of companies and individuals who have used massively successful tactics at each stage of the funnel (includes “The Fat Jew”, Koala, and Dropbox)
- Which are the KPIs that matter the most at the top of the funnel (i.e. what you should and shouldn’t care about)
- The content tactics can you use to attract a lot of new traffic to your site (it’s not all about “creating a viral campaign”)
- How to reverse engineer successful content and automatically find thousands of people interested in your content (in a single step)
- 4 simple tactics to write headlines that stand out to your target audience
- An 11-point playbook you can use to distribute your content (if you’re not spending as much time promoting as you spend creating content, you’re doing it wrong)
- How two companies in boring industries—Mint and Sigstr—were able to create insanely popular content to attract traffic.
- It’s not all about writing blog posts—we’ll go over examples of companies using video and podcasts as their main acquisition channels.
- The SEO tactics you need to follow to make sure you get traffic from search engines (even if you don’t understand SEO)
- 2 simple paid search tactics you can use if you are in a highly competitive niche with expensive bids.
- Discover the 9 social media channels that are powerful top of funnel channels (and best practices on when and how often to share)
- Getting started with Facebook Ads in three simple steps (it’s all about creating RELEVANT audiences)
- People don’t go on Facebook to look at ads—we’ll share the type of content that will make sure your ads are noticed
- The 4 metrics you should focus on to measure success—don’t let yourself be overwhelmed by dozens of metrics.
- Who should use direct email outreach and how to create highly-successful outreach campaigns (including the tools you can use to scale this tactic)
- How some startups manage to get extensive press coverage without spending millions of dollars or hiring a PR agency.
- Creative ways to use offline events to offer powerful experiences to your audience.
- Which are the KPIs that matter the most at the middle of the funnel (i.e. what you should and shouldn’t care about)
- The 10-point checklist to run a webinar that converts
- How to use content upgrades to grow your email list (and when it makes sense to reduce your conversion rate to get more qualified leads)
- The tactic used by Stanford and Y Combinator to generate over ONE MILLION leads: a mini-course
- The RIGHT way to run product demos that convert (very few companies do this successfully)
- Find out why free trials have become the preferred acquisition tactic for SaaS businesses
- 5 tips for landing pages that convert and 7 best-practices for e-commerce pages that drive sales
- The exact step-by-step process Jim followed to 7x the conversion rate of cold traffic for a niche startup
- Using onboarding emails to automatically nurture new leads (with real examples of successful B2C and B2B companies)
- Discover the incredibly effective ways how companies like Facebook, LinkedIn, and Product Hunt use transactional emails
- Which are the KPIs that matter the most at the bottom of the funnel (i.e. what you should and shouldn’t care about)
- 3 simple tactics to drive massive sales that you can implement in less than a day (with examples from companies like Gold’s Gym, Spotify, Harry’s, Koala)
- The genius tactics used by startups and companies (including Tesla) to get customers even before launching a product
- A powerful 3-stage launch strategy—this is the same strategy we use for all of our launches at ClickMinded
- How you can leverage other people’s audiences (your customers included) to get more sales
- The one email campaign you should be running no matter what industry you’re in (plus, best practices from a highly-successful ecommerce email marketing company)
- The process you have to follow run your growth experiments—and why focusing on a specific stage of the funnel is the way to succeed
- Discover the 4 criteria Jim uses to determine which experiments to run: impact, budget, feedback loop, and segments
- How to turn growth into a system by using a framework to launch, measure, and scale growth tactics
- 26 of our favorite growth tools you can use to implement the tactics you learned in the course
Earn your Sales Funnel Training Certification
It integrates seamlessly with LinkedIn and it’s included in the class for free.
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Frequently Asked Questions
ClickMinded is a massive library of world-class digital marketing courses and white-label documentation also known as SOPs - standard operating procedures.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible, while also training up your team and outsourcing repeatable work and processes.
ClickMinded is organized into 3 core product:
- Learn Digital Marketing - for individuals and solopreneurs
- Train Your Team - for marketing teams of 10 or more
- Automate Everything - done-for-you documentation
Make sure to check with an accountant, CPA, or tax professional who's qualified to give advice based on your specific situation, however most of the users we survey end up expensing ClickMinded, because it's a relevant expense for their work or business (even so - this is not financial advice).
Yes! We can put your company name, address and VAT number on the invoice. Just reply back to your welcome email asking for a VAT invoice, include your company information and we'll send it right over.
ClickMinded courses are entry level to intermediate comprehension.
ClickMinded SOPs and documentation range from entry-level to advanced.
The courses are designed to gives folks a fundamental understanding of each category, and get you up to an intermediate understanding as quickly as possible.
The SOPs are designed to systemize and delegate digital marketing tasks, ranging from basic to extremely complicated.
Both the courses and SOPs include step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
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Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
ClickMinded courses are designed to be extremely actionable. With more than 50,000 folks enrolled into our products, we cover only as much theory as necessary before diving into actionable advice to get you results quickly.
Yes. The platform is 100% responsive and works on all mobile devices.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses and SOP products include a 14-day money-back guarantee.
All courses include unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification.
No.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Great! Contact us so that we can find a way to help.
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[Free Mini-Course] 10 Powerful Bottom-Funnel Tactics to Grow Your Business
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Learn How to Use Growth Tactics From a Techstars Mentor to Boost Your Sales Funnel
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Massively increase revenue with powerful sales funnels.
The ClickMinded sales funnel course teaches you the exact high-converting tactics you can use to massively increase revenue as quickly as possible.
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The ClickMinded SOP Library is a collection of digital marketing strategy templates, with step-by-step instructions that you can use to grow any website.
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