Let me tell you something that you definitely already know.
Most companies suck at social media.
They talk about how great it is to have thousands or millions of followers and other metrics that don’t matter.
In reality, this is how most social posts by companies perform:
You could probably post a picture of your dinner on Instagram or a passive-aggressive post about your ex and get more engagement than that.
And I’m not cherry-picking: go to your favorite timeline or feed and see how the companies you follow do on social media.
Given how most professional marketers and large companies do social media, it’s no surprise that you’ve probably experienced this:
- You’ve looked for the “best times” to post on social media
- You’ve been careful to post the “right amount” of times per day
- You’ve subscribed to a fancy scheduling tool
- You’ve worried about using the “right” hashtags on your posts
- You’ve made sure you’re using an image on all your posts
- You’ve added links to a blog post or landing page on your site and written “link in bio” more than once
And still…you’ve probably gotten ZERO results for you or your clients’ business.
The reason for this is obvious if you just think about it for a second:
Most companies that get into social media marketing fail miserably because they behave like “companies on social media.”
Sounds like a catch-22, I get it—but hear me out.
- If you go to Twitter, you’ll see people tweeting their thoughts, sharing an interesting article, having conversations, sharing jokes or memes…then you’ll see a company tweeting a stock photo, with a hashtag, and a link to sign up.
- If you go to Instagram, you’ll see people posting inspiring photos of their travels, sharing exciting activities they’ve done, or videos with the people they love…then you’ll see a company posting a stock photo, with a hashtag, and a link to sign up.
- If you go to Tinder…I don’t know what you’ll find—I’ve never been there. That was a different guy.
You get my point.
Most companies fail at social media because they fail to use the channels like they are meant to be used.
Instead, they just try to spray and pray, hoping people will magically go from social to their site and become customers.
If you want your company to be successful in social media, you need to avoid being “a company on social media” and strive to have one of the best accounts on that social channel—period.
That’s EXACTLY what companies like Airbnb have accomplished:
One thing’s for sure: You’re not going to get there by posting the same message+hashtag+image+link combo on every social media channel.
What if you learned how to create and execute a social media strategy like Airbnb?
- Maybe your agency would be able to provide 10x better results to clients than any other agency offering social media services
- Maybe your company’s social media accounts could generate a massive number of new and highly-engaged leads every month
- Maybe you could get a promotion or a new job to manage a company’s entire social media presence
That’s exactly what the ClickMinded Social Media Framework will help you accomplish…
…and we’ve brought a world-class social media expert to teach you: Jasmine Atherton, Head of Social at companies like Airbnb and Delta.
Jasmine is a total boss:
- She has run massive campaigns on social, including Super Bowl campaigns.
- Her team has won several Canne Lions for social media campaigns.
- Under her leadership, Airbnb has won “Best Brand on Instagram” several years in a row.