Most companies suck at social media.
They talk about how great it is to have thousands or millions of followers and other metrics that don’t matter.
In reality, this is how most social posts by companies perform:
You could probably post a picture of your dinner on Instagram or a passive-aggressive post about your ex and get more engagement than that.
And I’m not cherry-picking: go to your favorite timeline or feed and see how the companies you follow do on social media.
Given how most professional marketers and large companies do social media, it’s no surprise that you’ve probably experienced this:
And still…you’ve probably gotten ZERO results for you or your clients’ business.
The reason for this is obvious if you just think about it for a second:
Sounds like a catch-22, I get it—but hear me out.
You get my point.
Most companies fail at social media because they fail to use the channels like they are meant to be used.
Instead, they just try to spray and pray, hoping people will magically go from social to their site and become customers.
If you want your company to be successful in social media, you need to avoid being “a company on social media” and strive to have one of the best accounts on that social channel—period.
That’s EXACTLY what companies like Airbnb have accomplished:
One thing’s for sure: You’re not going to get there by posting the same message+hashtag+image+link combo on every social media channel.
That’s exactly what the ClickMinded Social Media Framework will help you accomplish…
…and we’ve brought a world-class social media expert to teach you: Jasmine Atherton, Head of Social at companies like Airbnb and Delta.
Jasmine is a total boss:
ClickMinded is a series of digital marketing online courses. It includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
If you're just beginning to figure out your social media strategy, start with our free social media audit template. You may also want to take a look at our free social media template library which includes our social media content calendar template. Another helpful resource you might want to look at is our social media automation walkthrough.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses include a 14-day money-back guarantee.
All courses include unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.