Jasmine is the Head of Social at Airbnb, managing the social strategy for one of the most valuable startups in the world.
From Super Bowl commercials to award-winning campaigns on Insta and FB, Jasmine's seen it all, and goes deep into what it takes to create a world-class, metric-driven social media strategy from scratch.
A comprehensive overview of how social media marketing works.
Choosing the channels NOT to use is as important as the ones you use.
Analysis of all channels and why you should or shouldn't pursue.
A detailed look at modern-day brand management & social media monitoring.
Why does some content flop and some goes viral? We dive into the details.
Creating vs. curating content and the implications on your goals.
How to structure campaigns so they convert for your business goals.
Recommended tools and service for high-converting social media campaigns.
Step-by-step walkthrough & social media training for employees.
The class includes a certification. Finish the class, pass the final exam and you’ll earn the ClickMinded social media certification.
It integrates seamlessly with LinkedIn and it’s included in the class for free.
ClickMinded is a series of digital marketing online courses. It includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
If you're brand new to social media, start with our social media strategy guide. You may also want to take a look at our social media content calendar template, as well as this social media automation walkthrough.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses includes a 14-day money back guarantee.
All courses includes unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
So glad you asked! We've created a ton of free digital marketing tutorials and guides for you.
If you're running Adwords and Facebook ad campaigns, start with the digital advertising guide we put together.
If your customers are in multiple different countries, you may want to think about international SEO, and country code top-level domains. Use the ccTLD guide to figure it out.
Doing paid advertising campaigns? Using Facebook? Then a pre-requisite is making sure you have the Facebook pixel installed on your site. Here's how to install the Facebook pixel on a WordPress website, fast.
If you're JUST getting started with digital marketing, start with our online marketing strategy tutorial.
If you haven't yet set up analytics set up on your WordPress site, you'll want to use this Google Tag Manager WordPress guide. Google Tag Manager is a pre-requisite for almost every website analytics strategy. Use the website analytics strategy guide to develop your own plan.
If you're trying to build links with email outreach, use the YAMM Gmail mail merge guide. And if you're interested in a more comprehensive email marketing strategy, use the email marketing strategy guide.