Heads up: Only the nerds are using ClickMinded.

Let’s talk about the single most underrated tool in your digital marketing toolbox.

It’s email.

I doubt I need to convince you that email marketing is the most powerful thing you can do, or that it’s usually the highest ROI channel, or that email is NOT dead and will not be dying anytime soon.

You already know that (and that’s probably why you’re here.)

Many people have told you that the key to 2x, 3x, or 10x your (or your clients’) sales is to leverage your email subscribers—that’s true…

…but 99% people don’t get those results.

You can stop reading and close this window if this doesn’t sound like you:

  1. You’ve set up a welcome email for new subscribers
  2. You’ve tried sending newsletters to keep your subscribers engaged and coming back
  3. [Bonus points] You’ve run a seasonal campaign like Black Friday or Christmas special

You’ve had some success, but you’re still nowhere near 2x sales or higher.

Most people get stuck here and think that their problem is that their email list isn’t big enough.

Unfortunately, just growing your email list won’t do the trick.

Here’s Andrew Chen, who led the growth team at Uber, explaining why1:

TL;DR: the problem isn’t the size of your list…

…the reason why your email marketing strategy isn’t working is that you are not increasing your subscriber’s intent to buy.

Let me explain why this happens with a common email marketing tactic: newsletters.

I love newsletters, we use them at ClickMinded, and they are great to keep your company at your subscribers’ top-of-mind.

However, most newsletters just blast the exact same message to every single subscriber, regardless of what they are interested in or where they are in your funnel.

And that’s a problem.

Why would you treat a subscriber who has just added a product to cart in the same way as you treat someone who hasn’t opened an email in 3 months?

A great email marketing strategy needs to deliver highly relevant messages to your users when they are most helpful to them.

As opposed to your subscribers thinking “why am I receiving this?”, you should go for something that feels warm, fuzzy and amazing, like:

A puppy in the mailbox (... but, please don’t put a puppy in a mailbox).

Of course, there’s a challenge: how can you make sure you are always delivering a relevant message at the right time when you have 100s or 1000s of subscribers?

Answer: by using automation to segment and deliver emails to your subscribers.

What if you could 2x or 3x your sales with an email marketing strategy that’s 99% automated?

  1. You could use this repeatable framework to set up massively successful email campaigns for your clients.
  2. You could create a powerful email funnel for your business that generates sales in autopilot while you just put more leads into it.
  3. You could get a new job or a promotion by implementing a comprehensive email strategy that fundamentally changes the direction of your company.

That’s exactly what the ClickMinded Email Marketing Training will help you accomplish…

…and we’ve been lucky enough to get Lucas Chevillard, the Email Strategist from Airbnb and one of the best email marketing minds in the game, to teach this course.

The ClickMinded Email Marketing Training teaches you EXACTLY how to massively increase sales with powerful email marketing automation.

This is just a taste of what you’ll get in the course.

How email marketing fits into your business

  • Why email marketing is fundamentally different than any other channel out there (and how to convince ANY client that they HAVE to use email marketing)
  • Simplifying the way you think of email marketing: there are only THREE types of emails and TWO methods of distribution
  • The three fundamental principles that you need to always keep in mind when working on email marketing

The email marketing framework

  • How to build a “lifecycle” strategy using just 4 types of email campaigns (and how each of those helps you with a specific part of your sales funnel)
  • Discover how you can borrow tactics from companies like Slack, Airbnb, and Netflix to get your new subscribers to take action as soon as they join your list
  • Learn to achieve DEEP levels of engagement with your users by using data to segment subscribers and trigger content (with examples from Spotify, Kickstarter, Casper, and ProductHunt)
  • How to “win back” users who have stopped interacting with your emails and put them back into your funnel (this is super quick win that most marketers forget about)
  • Why you should care about “list hygiene” if you really care about your subscribers (spoiler alert: unengaged subscribers can have a negative impact on those who care about your emails)
  • The ONE time it’s ok to send a broadcast email to your entire list (and how to do it right, so you don’t end up in the spam folder)

Subscriber segmentation strategy

  • How to make sure you get the entire picture for each of your email subscribers (where they are in your funnel, where they came from, what’s the last action they took, etc.)
  • The FOUR types of data you should use to effectively segment your subscribers: implicit data, explicit data, user personas, and engagement
  • Implementing segmentation on any email service provider, with step-by-step walkthroughs for two of the most popular tools: Mailchimp and Drip
  • How to use “decision-based workflows” to automatically segment and email subscribers based on the data you’ve gathered (this is the easiest way to do personalize at scale)

How to create a world-class email campaign like Airbnb

  • The FIVE questions you need to answer before you even start setting up a new email campaign (the most important one: how will you measure the success of your email?)
  • A 3-step framework to overcome the major challenges of email design: multiple clients, mobile views, image-friendliness, new mobile operating systems, and wearables
  • Effective copywriting tactics to make your emails stand out—did you know that the average users only spend about 8 seconds reading an email?
  • The exact step-by-step process you can use to make sure that you send 99% of your email campaigns without a single obvious error

[Walkthroughs] How to create world-class email campaigns and workflows like Airbnb

  • How to create flawless rich-HTML campaigns using an email builder (we’ll show you specifically where to click and how to use each element)
  • A step-by-step walkthrough on how to set up a personalized automated campaign from scratch

Optimizing your email campaigns

  • The 8 metrics you need to measure and track before you start trying to optimize your campaigns (it’s not just open and click rates!)
  • Discover the THREE levers you can use to optimize any metric for any email campaign
  • How to make sure your emails actually reach your subscribers’ inbox (it’s not just about your spam or unsubscribe rate—a lot of things happen even before that!)

[Bonus] Favorite tools + Chatbots

  • All of our favorite email marketing tools to increase deliverability, get third-party data about your subscribers, write better emails, create interactive emails, and more.
  • Why you should keep chatbots in your radar and how to create an interactive Facebook Messenger bot from scratch (no coding required)

Choose Your ClickMinded License

Enroll in this course or get massive savings when you enroll in the digital marketing bundle.

ClickMinded Email Marketing Training

Massively increase sales with powerful email marketing
Single course
$497
Enroll in course
  • ClickMinded Email Marketing Training
  • Chatbots Mini-Course
  • Email Marketing Certification
  • The Email Marketing Framework
  • Segmentation strategies
  • Email automation walkthroughs
  • Email copywriting and design
  • Tracking & deliverability
  • Downloadable / printable slides
  • Quizzes at the end of each lecture
  • Unlimited lifetime access
  • Free updates for life
  • Risk-free 100% money back guarantee

ClickMinded Digital Marketing Bundle

Massively increase sales from every digital marketing channel.
Lifetime Access to All Seven ClickMinded Courses
$997$3,479
Enroll in the full bundle
  • ClickMinded SEO Course & Mini-Courses ($497)
  • ClickMinded Google Analytics Course ($497)
  • ClickMinded Content Marketing Course ($497)
  • ClickMinded Email Marketing ($497)
  • ClickMinded Sales Funnel Course ($497)
  • ClickMinded Paid Advertising Course ($497)
  • ClickMinded Social Media Course ($497)
  • SEO Certification
  • Paid Advertising Certification
  • Content Marketing Certification
  • Sales Funnel Certification
  • Email Marketing Certification
  • Social Media Certification
  • GAIQ Study Guide
  • Downloadable Slides & Lecture Quizzes
  • Unlimited Lifetime Access
  • Free Updates For Life
  • Risk-Free 14-Day Money Back Guarantee

This is the most detailed course on email marketing out there.

World-class email marketing training, designed to teach you exactly what you need to know, as quickly as possible.

Email Marketing

$497
Lucas Chevillard
Email Strategist, Airbnb

Lucas Chevillard manages global email marketing at Airbnb.

He takes us through the process of implementing an enterprise-grade email & automation strategy the same way Airbnb does. The course includes both the high-level strategy and the specific tactical walkthroughs you need to create email funnels that convert.

  • Email Framework
  • Automated vs. Broadcast
  • Segmentation
  • Campaign Design
  • Campaign Optimization
  • Tracking & Deliverability
  • Favorite Tools
  • Campaign Walkthroughs
  • And more…

A Bulletproof Email Marketing Curriculum

That includes unlimited lifetime access and free updates for life.

Email Framework

Comprehensive overview of how email marketing works.

Email Campaigns

Learn all the different types of email marketing campaigns.

Segmentation

Arguably the most important aspect of a good email marketing campaign.

Campaign Calendar

Organizing campaigns in the most profitable way possible.

Copywriting & Design

Mission-critical aspects of a successful, ROI-positive email campaign.

Automation

A deep-dive on the most powerful aspect of email: automation.

Tracking & Deliverability

The metrics, benchmarks and dashboards you need for detailed tracking.

Favorite Tools & Services

A full, complete list of our favorite email marketing tools and services.

New Campaign Walkthrough

How to start a new email marketing campaign from scratch.

Earn Your Certification

The class includes a certification. Finish the class, pass the final exam and you’ll earn your email marketing certification.

It integrates seamlessly with LinkedIn and it’s included in the class for free.

Who's a good fit for ClickMinded?

We're not for everyone. Here's who should (and shouldn't) enroll.

Who Should Enroll

  • You want to learn everything there is to know about email marketing as fast as possible.
  • You want lifetime access and free updates for life, because things change all the time.
  • You want to save time and easily train new employees or new members of your team.
  • You want more conversions from your already existing audience and email list.
  • You have clients that are asking how they can grow their list and convert more traffic.
  • You want to join the 8,000+ other businesses using ClickMinded to learn digital marketing.
  • You'll benefit from "over-the-shoulder" walkthroughs of technical optimization.
  • You want to earn an email marketing certification (work with LinkedIn).

Who Should Not Enroll

  • You have time to teach yourself through trial and error in order to save money.
  • You are comfortable keeping up with changes in email marketing on your own.
  • You already have a process to train employees and team mates on email marketing.
  • You don't need more conversions from your audience and email list (oh come on).
  • Your clients aren't asking for ways that they can grow their list and convert more traffic.
  • Screw everyone else! You don't need nothin' from nobody and can do it yourself.
  • You understand the technical stuff and don't need "over-the-shoulder" walkthroughs.
  • You already have a portfolio or evidence to prove that you understand email marketing.

Questions You Probably Have

Here are the answers to the questions we get every single day.

ClickMinded is a digital marketing training platform. It has 7 courses on digital marketing, as well as a collection of digital marketing templates called the SOP library.

It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.

Entry level to intermediate comprehension.

ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.

It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.

The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.

Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.

Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.

That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.

Yes. The platform is 100% responsive and works on all mobile and tablet devices.

Probably. Most ClickMinded students expense it for work or for their business.

No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.

With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.

You can attend at any time.

ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.

None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.

There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.

ClickMinded is designed to make learning digital marketing easier and faster.

We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.

All courses includes a 14-day money back guarantee.

All courses includes unlimited lifetime access and free updates for life.

Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.

Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.

Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification. Two of our most popular ones are the SEO certification and the social media marketing certification.

Complete all 7 courses and exams, and you’ll earn the ClickMinded Digital Marketing Certification.

As for whether or not you need a digital marketing certification, the short answer is no.​ Certification is not required for this industry, but some people like to show future recruiters and clients that they (or their staff) have taken and earned the certification.

We've also received feedback that many employers won't expense the training without some type of evidence the student has taken the course. The certification serves that purpose as well.

No.

Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.

With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.

We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.

Choose Your ClickMinded License

Enroll in this course or get massive savings when you enroll in the digital marketing bundle.

ClickMinded Email Marketing Training

Massively increase sales with powerful email marketing
Single course
$497
Enroll in course
  • ClickMinded Email Marketing Training
  • Chatbots Mini-Course
  • Email Marketing Certification
  • The Email Marketing Framework
  • Segmentation strategies
  • Email automation walkthroughs
  • Email copywriting and design
  • Tracking & deliverability
  • Downloadable / printable slides
  • Quizzes at the end of each lecture
  • Unlimited lifetime access
  • Free updates for life
  • Risk-free 100% money back guarantee

ClickMinded Digital Marketing Bundle

Massively increase sales from every digital marketing channel.
Lifetime Access to All Seven ClickMinded Courses
$997$3,479
Enroll in the full bundle
  • ClickMinded SEO Course & Mini-Courses ($497)
  • ClickMinded Google Analytics Course ($497)
  • ClickMinded Content Marketing Course ($497)
  • ClickMinded Email Marketing ($497)
  • ClickMinded Sales Funnel Course ($497)
  • ClickMinded Paid Advertising Course ($497)
  • ClickMinded Social Media Course ($497)
  • SEO Certification
  • Paid Advertising Certification
  • Content Marketing Certification
  • Sales Funnel Certification
  • Email Marketing Certification
  • Social Media Certification
  • GAIQ Study Guide
  • Downloadable Slides & Lecture Quizzes
  • Unlimited Lifetime Access
  • Free Updates For Life
  • Risk-Free 14-Day Money Back Guarantee