Lucas Chevillard manages global email marketing at Airbnb.
He takes us through the process of implementing an enterprise-grade email & automation strategy the same way Airbnb does. The course includes both the high-level strategy and the specific tactical walkthroughs you need to create email funnels that convert.
Comprehensive overview of how email marketing works.
Learn all the different types of email marketing campaigns.
Arguably the most important aspect of a good email marketing campaign.
Organizing campaigns in the most profitable way possible.
Mission-critical aspects of a successful, ROI-positive email campaign.
A deep-dive on the most powerful aspect of email: automation.
The metrics, benchmarks and dashboards you need for detailed tracking.
A full, complete list of our favorite email marketing tools and services.
How to start a new email marketing campaign from scratch.
The class includes a certification. Finish the class, pass the final exam and you’ll earn your email marketing certification.
It integrates seamlessly with LinkedIn and it’s included in the class for free.
ClickMinded is a series of digital marketing courses. It includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
If you're brand new to email marketing and not sure where to begin, check our tutorial, called: What is email marketing? - this is a great place to start. is a great place to start. You may also want to look at our comprehensive email marketing strategy guide, as well as our Gmail mail merge guide.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses includes a 14-day money back guarantee.
All courses includes unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
We have a number of digital marketing tutorials and guides for you.
If you've run social media campaigns, this social media content calendar template should help, along with our social media marketing strategy guide.
If you haven't yet set up analytics setup on your WordPress site, you'll want to use this tutorial for Google Tag Manager & WordPress. Google Tag Manager is a pre-requisite for almost every website analytics strategy. Use the website analytics tutorial to develop your own plan.
I hope you're not worrying about meta keywords too much. They're an old, archaic part of internet marketing. This overview explains why meta keywords are no longer necessary.
Using the right anchor text is absolutely vital for both on-page and off-page optimization. Use this anchor text tutorial to get it right.
If you're running Adwords and Facebook ad campaigns, start with the digital advertising walkthrough we put together.
If your customers are in multiple different countries, you may want to think about international SEO, and country code top-level domains. Use the International SEO guide to figure it out.