When was the last time you opened Google Analytics, if ever?
I remember the first time I did. It was terrifying.
For over 4 years, here’s what happened every time I opened Google Analytics:
- I wanted to know which channels were growing my business, so I looked at sources of traffic.
- Then I wanted to know what content was driving the traffic, so I looked at landing pages.
- Then I wanted to know if people were sticking around, so I looked at bounce rates.
- Then I wanted to know if they had purchased a product, so I tried setting up goals.
- Then I looked at 20 or 30 other metrics.
- Finally, I realized I spent 4 hours making sense of Google Analytics, I hadn’t learned anything valuable, and I wasn’t any closer to improving my business.
Then I did the next most logical thing:
I curled up in a ball, started crying, and didn’t open Google Analytics again for another 3 months.
Look, it’s not just you.
I’ve met people at startups and massive companies that have worked with some of the best data scientists in the world—and even they have a hard time figuring this stuff out!
When it comes to digital marketing analytics, there is a LOT to digest.
- There are hundreds of metrics you can track and thousands of ways to analyze them.
- Implementing Google Analytics starts to feel overwhelming when you want to start tracking what matters: events, goals, and transactions.
- There’s never enough time to get tracking and reporting set up the right way.
And more importantly:
- How do you turn all of this data into actions that will help you get more traffic and sales?
It doesn’t have to be like this.
What if you could get 99% of the insight you need by focusing on just 5 core metrics?
Don’t believe all the “big data” hype.
For most businesses, analytics is less about big data and more about relentlessly optimizing for the few metrics that actually matter.
Radically narrowing your focus can allow you to:
- Show your clients exactly how your strategies help them grow their business
- Easily track the health of your own business and make data-driven decision to get more traffic and sales
- Create a powerful digital marketing strategy to present to your company’s management
That’s what the right analytics strategy will do for you.
The best part? This isn’t really that hard (take it from me, a B- student in 10th-grade math)