Heads up: Only the nerds are using ClickMinded.

When was the last time you opened Google Analytics, if ever?

I remember the first time I did.

It was terrifying.

For over 4 years, here’s what happened every time I opened Google Analytics:

  1. I wanted to know which channels were growing my business, so I looked at sources of traffic.
  2. Then I wanted to know what content was driving the traffic, so I looked at landing pages.
  3. Then I wanted to know if people were sticking around, so I looked at bounce rates.
  4. Then I wanted to know if they had purchased a product, so I tried setting up goals.
  5. Then I looked at 20 or 30 other metrics.
  6. Finally, I realized I spent 4 hours making sense of Google Analytics, I hadn’t learned anything valuable, and I wasn’t any closer to improving my business.

Then I did the next most logical thing:

I curled up in a ball, started crying, and didn’t open Google Analytics again for another 3 months.

Sound familiar?

Look, it’s not just you.

I’ve met people at startups and massive companies that have worked with some of the best data scientists in the world—and analytics is still super hard to get your head around.

When it comes to digital marketing analytics, there is a LOT to digest.

  • There are hundreds of metrics you can track and thousands of ways to analyze them.
  • Implementing Google Analytics starts to feel overwhelming when you want to start tracking what matters: events, goals, and transactions.
  • There’s never enough time to get tracking and reporting set up the right way.

It doesn’t have to be like this.

What if you could get 99% of the insight you need for ANY business by focusing on just 5 core metrics?

Don’t believe all the “big data” hype.

For most businesses, analytics is less about big data and more about relentlessly optimizing for the few metrics that actually matter.

Radically narrowing your focus can allow you to:

  • Show your clients exactly how your strategies help them grow their business
  • Easily track the health of your own business and make data-driven decision to get more traffic and sales
  • Create a powerful digital marketing strategy to present to your company’s management

That’s what the right analytics strategy will do for you.

The best part?

This isn’t really that hard (take it from me, a B- student in 10th-grade math)

The ClickMinded Google Analytics Training teaches you EXACTLY how to double conversions for ANY business with laser-focused tracking

This is just a taste of what you’ll get in the course.

Understanding analytics within the context of YOUR business

  • What you need and don’t need to do get massive insights from Google Analytics (and why asking a good question is much more important than figuring out the technical stuff)
  • A framework to understand metrics that matter at each stage of the funnel (this will allow you to pick the lever that is likely to have the biggest impact on what matters)

Demystifying Google Analytics

  • Why Google Analytics is the only tool you should consider for your web analytics (hint: it’s free and more powerful than most paid tools out there)
  • The THREE core metrics that Google Analytics uses to track how visitors behave on your site (and how this can help you easily understand 99% of what’s happening)
  • How to get the exact data you need from the FOUR types of reports that Google Analytics offers (this is what’s typically called the “AABC” of web analytics)
  • Tracking your users along the entire path to conversion (instead of just focusing on sales and guessing how they got there)

Mapping Google Analytics to your business

  • How to translate your entire business into numbers and reports (this is perhaps the most important lesson in the entire course)
  • The FOUR steps to create a comprehensive measurement plan for your business (starting from high-level goals and going all the way down to analyzing a specific group of website visitors)

Setting up Google Analytics the right way

  • How Google Analytics “Accounts, Properties, and Views” work (and why you shouldn’t just use the default settings)
  • A step-by-step walkthrough on how to correctly set up your Google Analytics from scratch in just a few minutes (we’ll literally show you where to click and which boxes to check or uncheck)
  • Keeping track of each of your digital marketing campaigns inside Google Analytics (and how to customize the default “channel grouping” to fit specific sources of traffic)
  • The THREE ways to add Google Analytics tracking to a site and how to implement them (spoiler alert: you should use Google Tag Manager if you’re serious about this!)

Extracting actionable insights from Google Analytics reports

  • Learn how to use Google Analytics’ most important reporting features in under 20 minutes (there are literally thousands of ways to look at a single report, but we will show you how to narrow down to view just most important to you)
  • Understanding WHO are your website visitors using the Audience reports (you will learn how to know exactly what EACH customer did on your site before completing their purchase)
  • Analyzing WHERE your visitors are coming from using the Acquisition reports (this is super important in learning the difference the channel that drives the most traffic vs. the channel that converts the most users—you probably want to focus on the latter)
  • Determining WHAT your visitors are doing on your site using the Behavior reports (and how to find the most valuable piece of content on your entire site)
  • Learning how CONVERSIONS happen on your site using the Conversions report (and what’s are the most common paths to conversion)
  • How to get extra value from the same reports by analyzing segments (hint: you should probably look at customers and non-customer separately!)

Troubleshooting your analytics setup

  • The ONE Chrome plugin you absolutely have to use to make sure your implementation is working correctly.
  • Tracking your visitors across all the domains you own (you’ll probably need this if you have a membership site, use checkout software, landing page providers, or if you use an external content management system for your blog.)
  • Our go-to resources for advanced analytics strategy, implementation, and troubleshooting.

Advanced Google Analytics

  • How to use RegEx to create powerful filters inside Google Analytics (most analytics experts use these regularly to drill down on reports)
  • How to track users who have logged in to your service or platform (even if they log in using different devices or browsers)

Choose Your ClickMinded License

Enroll in this course or get massive savings when you enroll in the digital marketing bundle.

ClickMinded Google Analytics Training

Double conversions with laser-focused Google Analytics
Single course
$497
Enroll in course
  • The ClickMinded Google Analytics Training
  • GA Individual Qualification Study Guide
  • The Analytics Framework
  • Creating a measurement plan
  • Setting up Google Analytics
  • Google Analytics reporting
  • Google Analytics debugging
  • Downloadable / printable slides
  • Quizzes at the end of each lecture
  • Unlimited lifetime access
  • Free updates for life
  • Risk-free 100% money back guarantee

ClickMinded Digital Marketing Bundle

Massively increase sales from every digital marketing channel.
Lifetime Access to All Seven ClickMinded Courses
$997$3,479
Enroll in the full bundle
  • ClickMinded Google Analytics Course ($497)
  • ClickMinded SEO Course & Mini-Courses ($497)
  • ClickMinded Content Marketing Course ($497)
  • ClickMinded Email Marketing ($497)
  • ClickMinded Sales Funnel Course ($497)
  • ClickMinded Paid Advertising Course ($497)
  • ClickMinded Social Media Course ($497)
  • GAIQ Study Guide
  • SEO Certification
  • Paid Advertising Certification
  • Content Marketing Certification
  • Sales Funnel Certification
  • Email Marketing Certification
  • Social Media Certification
  • Downloadable Slides & Lecture Quizzes
  • Unlimited Lifetime Access
  • Free Updates For Life
  • Risk-Free 14-Day Money Back Guarantee

This is the most actionable Google Analytics training course out there.

World-class google analytics training, designed to teach you exactly what you need to know, as quickly as possible.

Google Analytics

$497
Chris Prahl
Data Engineer, Trakken

As one of the premiere Google Analytics specialists of Europe, Chris Prahl from Trakken takes us through an authoritative overview of Google Analytics.

Chris dives deep into what it takes to setup comprehensive tracking, and shows us how to monitor laser-focused metrics that help you grow any business.

  • Analytics Fundamentals
  • Business Goals
  • Account Structure
  • Properties & Views
  • Conversion Events
  • Reporting
  • Campaign Debugging
  • Campaign Walkthroughs
  • And more…

A bulletproof Google Analytics course syllabus.

That includes unlimited lifetime access and free updates for life.

Analytics Framework

A comprehensive overview of how web analytics work.

Goal Mapping

Tying all your business goals back to Google Analytics dashboards.

Account Setup

The step-by-step process for setting up an optimized Google Analytics account.

Event & Campaign Tracking

Confirming your properties, views and events are tracked.

Reporting

A detailed overview of each step of Google Analytics reporting.

Debugging

Google Analytics accounts inevitably get messed up. Here's how to debug.

Dashboards & Advanced

Getting the most out of dashboards, using regular expressions and more.

Favorite Tools & Services

All of the additional tools and services we love and recommend with GA.

New Account From Scratch

A walkthrough of how to start a brand new account from scratch.

Who's a good fit for ClickMinded?

We're not for everyone. Here's who should (and shouldn't) enroll.

Who Should Enroll

  • You want to learn everything there is to know about Google Analytics and best practices as fast as possible.
  • You want lifetime access and free updates for life, because things change all the time.
  • You want to save time and easily train new employees or new members of your team.
  • You want to know exactly where your traffic is coming from, how well it's converting and how to increase it.
  • You have clients that are asking how they can measure their business performance or want custom reports.
  • You want to join the 9,000+ other businesses using ClickMinded to optimize their Google Analytics reports.
  • You'll benefit from "over-the-shoulder" walkthroughs of technical optimization for your digital analytics.
  • You want to get the ClickMinded study guide and earn the Google Analytics Individual Qualification (that you can add to LinkedIn).

Who Should Not Enroll

  • You have time to teach yourself Google Analytics 360 through trial and error in order to save money.
  • You keep up with changes on your own through Google Analytics academy.
  • You already have a process to train employees and team mates on search engine optimization.
  • You don't need to know where your organic or Google Adwords traffic is coming from or how well it's converting
  • Your clients aren't asking for KPIs they can use to measure their business performance.
  • You don't need anyone else and can learn Google Analytics data collection & advanced features yourself.
  • You understand the technical stuff and don't need "over-the-shoulder" real-world cawalkthroughs.
  • You already have the Google Analytics Individual Qualification on your LinkedIn.

Questions You Probably Have

Here are the answers to the questions we get every single day.

ClickMinded is a digital marketing training platform. It has 7 courses on digital marketing, as well as a collection of digital marketing templates called the SOP library.

It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.

Entry level to intermediate comprehension.

ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.

It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.

The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.

Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.

Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.

That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.

Yes. The platform is 100% responsive and works on all mobile and tablet devices.

Probably. Most ClickMinded students expense it for work or for their business.

No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.

With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.

You can attend at any time.

ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.

None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.

There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.

ClickMinded is designed to make learning digital marketing easier and faster.

We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.

All courses includes a 14-day money back guarantee.

All courses includes unlimited lifetime access and free updates for life.

Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.

Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.

Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification. Some of our most popular ones are the ClickMinded SEO certification, the ClickMinded social media marketing certification and the ClickMinded digital marketing certification.

No.

Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.

With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.

We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.

Sweet. Let us know how it goes. We're sure you know how to Google, but here are a few of them:

Google Analytics Academy
Lynda
Udemy

Choose Your ClickMinded License

Enroll in this course or get massive savings when you enroll in the digital marketing bundle.

ClickMinded Google Analytics Training

Double conversions with laser-focused Google Analytics
Single course
$497
Enroll in course
  • The ClickMinded Google Analytics Training
  • GA Individual Qualification Study Guide
  • The Analytics Framework
  • Creating a measurement plan
  • Setting up Google Analytics
  • Google Analytics reporting
  • Google Analytics debugging
  • Downloadable / printable slides
  • Quizzes at the end of each lecture
  • Unlimited lifetime access
  • Free updates for life
  • Risk-free 100% money back guarantee

ClickMinded Digital Marketing Bundle

Massively increase sales from every digital marketing channel.
Lifetime Access to All Seven ClickMinded Courses
$997$3,479
Enroll in the full bundle
  • ClickMinded Google Analytics Course ($497)
  • ClickMinded SEO Course & Mini-Courses ($497)
  • ClickMinded Content Marketing Course ($497)
  • ClickMinded Email Marketing ($497)
  • ClickMinded Sales Funnel Course ($497)
  • ClickMinded Paid Advertising Course ($497)
  • ClickMinded Social Media Course ($497)
  • GAIQ Study Guide
  • SEO Certification
  • Paid Advertising Certification
  • Content Marketing Certification
  • Sales Funnel Certification
  • Email Marketing Certification
  • Social Media Certification
  • Downloadable Slides & Lecture Quizzes
  • Unlimited Lifetime Access
  • Free Updates For Life
  • Risk-Free 14-Day Money Back Guarantee