Double conversions with laser-focused web analytics training.
When was the last time you opened Google Analytics, if ever?
For over 4 years, here’s what happened every time I opened Google Analytics:
Then I did the next most logical thing:
I curled up in a ball, started crying, and didn’t open Google Analytics again for another 3 months.
Sound familiar?
Look, it’s not just you.
I’ve met people at startups and massive companies that have worked with some of the best data scientists in the world—and even they have a hard time figuring this stuff out!
When it comes to digital marketing analytics, there is a LOT to digest.
- There are hundreds of metrics you can track and thousands of ways to analyze them.
- Implementing Google Analytics starts to feel overwhelming when you want to start tracking what matters: events, goals, and transactions.
- There’s never enough time to get tracking and reporting set up the right way.
And more importantly:
- How do you turn all of this data into actions that will help you get more traffic and sales?
It doesn’t have to be like this.
What if you could get 99% of the insight you need by focusing on just 5 core metrics?
Don’t believe all the “big data” hype.
For most businesses, analytics is less about big data and more about relentlessly optimizing for the few metrics that actually matter.
Radically narrowing your focus can allow you to:
- Show your clients exactly how your strategies help them grow their business
- Easily track the health of your own business and make data-driven decision to get more traffic and sales
- Create a powerful digital marketing strategy to present to your company’s management
That’s what the right analytics strategy will do for you.
The best part? This isn’t really that hard (take it from me, a B- student in 10th-grade math)
Meet Your Insturctor
Data Engineer, Trakken
As one of the premiere analytics specialists of Europe, Chris Prahl from Trakken takes us through an authoritative overview of web analytics.
Chris dives deep into what it takes to set up comprehensive tracking and shows us how to monitor laser-focused metrics that help you grow any business.
What our users are saying
Here's what's included in the course.
- What you need and don’t need to do get massive insights from Google Analytics (learning how to ask. the right questions is key)
- A framework to understand metrics that matter at each stage of the funnel (this will allow you to make the biggest impact with the least amount of effort)
- Why Google Analytics is the only tool you should consider for your web analytics (hint: it’s free and more powerful than most paid tools out there)
- The THREE core metrics that Google Analytics uses to track how visitors behave on your site (and how this can help you easily understand 99% of what’s going on)
- How to get the exact data you need from the FOUR types of reports that Google Analytics offers (this is what’s typically called the “AABC” of web analytics)
- Tracking your users along the entire path to conversion (instead of just focusing on sales and guessing how they got there)
- How to translate your entire business into simple key metrics and segments (this is perhaps the most important lesson in the entire course)
- The FOUR steps to create a comprehensive measurement plan for your business (starting from high-level goals and going all the way down to analyzing specific groups of visitors)
- How Google Analytics “Accounts, Properties, and Views” work (and why you shouldn’t just use the default settings)
- A step-by-step walkthrough on how to correctly set up your Google Analytics from scratch in just a few minutes (we’ll literally show you where to click and which boxes to check or uncheck)
- Keeping track of each of your digital marketing campaigns inside Google Analytics
- How to use Google Tag Manager to install Google Analytics on any website (without the help of a developer)
- Learn how to use Google Analytics’ most important reporting features in under 20 minutes (there are literally thousands of ways to look at a single report, but we will show you how to narrow down to view just what’s most important to you)
- Understanding WHO are your website visitors using the Audience reports (you will learn how to know exactly what EACH customer did on your site before completing their purchase)
- Analyzing WHERE your visitors are coming from using the Acquisition reports (this is super important in learning the difference the channel that drives the most traffic vs. the channel that converts the most users)
- Determining WHAT your visitors are doing on your site using the Behavior reports (and how to find the most valuable piece of content on your entire site)
- Learning how CONVERSIONS happen on your site using the Conversions report (and what’s are the most common paths to conversion)
- How to get extract the most value from these reports by analyzing segments (hint: you should probably look at customers and non-customer separately!)
- Learn the 2 main ways to track conversions on your site (and when to use each one)
- Watch real-life examples of setting up campaign tracking, from start to finish
- How to avoid going into Google Analytics rabbit-holes and get the answers you want every time
- Discover 7 powerful insights you can start using immediately to get more traffic, leads, and sales
- Learn how to use Google Data Studio and create powerful reporting dashboards in a few minutes
- A step-by-step walkthrough of setting up a dashboard to monitor the entire sales funnel of a real business
- The ONE Chrome plugin you absolutely have to use to make sure your implementation is working correctly
- Tracking your visitors across all the domains you own (you’ll probably need this if you have a membership site, use checkout software, landing page providers, or if you use an external content management system for your blog.)
- Our go-to resources for advanced analytics strategy, implementation, and troubleshooting
- How to use RegEx to create powerful filters inside Google Analytics (most analytics experts use these regularly to drill down on reports)
- How to track users who have logged in to your service or platform (even if they log in using different devices or browsers)
Choose your ClickMinded license
ClickMinded Digital Marketing Bundle
Frequently Asked Questions
ClickMinded is a series of online marketing courses. It includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
If you're brand new to web analytics and not sure where to begin, our website analytics strategy guide is a good place to start. You may also want to look at this guide on how to add Google Analytics to WordPress, our overview on how to add Google Tag Manager to WordPress and this tutorial on how to create UTM tracking codes.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses include a 14-day money-back guarantee.
All courses include unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification.
No.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
Cool. Shoot us an email: [email protected]
Double Conversions With Laser-Focused Google Analytics
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Double Conversions With Laser-Focused Web Analytics Training.
ClickMinded is where 8,702 startups, agencies, entrepreneurs and students learn web analytics.
Massively grow any business with digital marketing SOPs.
The ClickMinded SOP Library is a collection of digital marketing strategy templates, with step-by-step instructions that you can use to grow any website.
Thank you for being a part of the ClickMinded family!