As one of the premiere Google Analytics specialists of Europe, Chris Prahl from Trakken takes us through an authoritative overview of Google Analytics.
Chris dives deep into what it takes to setup comprehensive tracking, and shows us how to monitor laser-focused metrics that help you grow any business.
A comprehensive overview of how web analytics work.
Tying all your business goals back to Google Analytics dashboards.
The step-by-step process for setting up an optimized Google Analytics account.
Confirming your properties, views and events are tracked.
A detailed overview of each step of Google Analytics reporting.
Google Analytics accounts inevitably get messed up. Here's how to debug.
Getting the most out of dashboards, using regular expressions and more.
All of the additional tools and services we love and recommend with GA.
A walkthrough of how to start a brand new account from scratch.
ClickMinded is a number of online marketing courses. It includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
If you're brand new to web analytics and not sure where to begin, our world-famous website analytics strategy guide is a good place to start. You may also want to look at our comprehensive guide on how to add Google Analytics to WordPress, our overview on how to add Google Tag Manager to WordPress and this tutorial on how to create perfect UTM tracking codes.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses includes a 14-day money back guarantee.
All courses includes unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
So glad you asked! We've created a ton of free digital marketing tutorials and guides for you.
One of the highest ROIs on your time is learning advanced search operators for Google. Use the Google search operators guide to get nerdy with it.
If you're running Adwords and Facebook ad campaigns, start with the digital advertising guide we put together.
If your customers are in multiple different countries, you may want to think about international SEO, and country code top-level domains. Use the International SEO tutorial to figure it out.
Doing paid advertising campaigns? Using Facebook? Then a pre-requisite is making sure you have the Facebook pixel installed on your site. Here's how to install the Facebook pixel on WordPress, fast.
If you're a technical nerd, this HTTP status code guide should be helpful. Technical SEO is a more specific component of a broader SEO strategy. Use our search engine optimization strategy guide for a high-level overview.
If you can't be bothered with doing a manual SEO audit on your own, this SEO checker and audit tool should help.
If you're using WordPress, you can use this tutorial for 301 redirects on WordPress, fast and easy.
If you're trying to build links with email outreach, use the YAMM Gmail mail merge walkthrough. And if you're interested in a more comprehensive email marketing strategy, use the email marketing guide.
Latent semantic indexing is a component of on-page optimization that has become massively important over the last few years. Take a look at this overview on latent semantic indexing (or LSI).