- Personally identifiable information
- Product SKU(s)
- Billing city
- Purchase amount
The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.
Learn more here: https://support.google.com/analytics/answer/6004245
Get the Complete GAIQ Exam Study Guide: Sample Questions & Answers To Help You Study
Other questions from the Google Analytics Individual Qualification (GAIQ) Exam
Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:
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- What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Sharing a Custom Report will share the report configuration and data included in the report.
- What is not a benefit of Google Analytics Remarketing?
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