In Multi-Channel Funnel reports, how are default conversions credited?

Answer:

• Second to last campaign, search, or ad
• Last campaign, search, or ad
• Equal credit along the conversion touchpoints
• First campaign, search, or ad

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Explanation:

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. In the reports, channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Conversion path data include interactions with virtually all digital channels.

Learn more here: https://support.google.com/analytics/answer/1033863

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

• What report indicates the pages of a website where users first arrived?
• For autotagging, what parameter does Google Ads include in the destination URL?
• What data table display compares report metrics to the website average?

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