What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Answer:

• Custom Include filter with field “Campaign Name” and pattern “back to school”
• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
• Custom Include filter with field “Page Title” and pattern “back to school”

Get all the answers to the GAIQ Exam

Explanation:

Include Filters are applied with the reverse logic. When you apply an Include Filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit.

Learn more here: https://support.google.com/analytics/answer/1034832

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

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• Which default traffic source dimensions does Google Analytics report for each website visitor?
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