When linking a Google Ads account to Google Analytics, what is not possible?

Answer:

• Adjust keyword bids in Google Ads from Google Analytics
• Create remarketing lists in Analytics to use in Google Ads campaigns
• View Google Ads click and cost data next to site engagement data in Analytics
• Import Analytics Goals and transactions into Google Ads as conversions

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Explanation:

When you link Google Ads and Analytics, you can:

• Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
• Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.
• See ad and site performance data in the Google Ads reports in Analytics.
• Import Analytics goals and Ecommerce transactions into your Google Ads account.

But you cannot Adjust keyword bids in Google Ads from Google Analytics.

Learn more here: https://support.google.com/analytics/answer/1033961 

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

• Which default traffic source dimensions does Google Analytics report for each website visitor?
• What feature can join offline business systems data with online data collected by Google Analytics?
• What scope applies to Custom Metrics?
• To recognize users across different devices, what feature must be enabled?