What is not considered a default “medium” in Google Analytics?

If you are studying the Google Analytics exam, we have a massive library of GAIQ questions & answers that should help. These mock questions and answers include an explanation, along with links to additional resources.
Tommy Griffth
Apr 23, 2022
1 min. read
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Table of Contents
Primary Item (H2)

Answer:

  • Google
  • Organic
  • Referral
  • CPC

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Explanation:

There are only 3 default medium in Google Analytics i.e Organic, Referral and None.

Google Analytics detects three mediums without any customization.

  • The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.
  • Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.”
  • The final default medium is “(none).” This medium is applied only for users that come directly to your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you will see these users have a source of “direct” and a medium of “(none).”

Learn more here: https://support.google.com/analytics/answer/6099206

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Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

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Double Conversions With Laser-Focused Google Analytics

Get the Ultimate Guide to Perfect Google Analytics Tracking sent to your inbox.

[Free Mini-Course] 7 Powerful Analytics Tactics to Get More Traffic & Sales

Learn how to discover hidden revenue opportunities within your existing traffic (without having to create anything new)

Learn how to massively increase your ROI with perfect Google Analytics tracking

Reserve your spot at this special free Web Analytics Masterclass!

Double Conversions With Laser-Focused Web Analytics Training.

ClickMinded is where 8,702 startups, agencies, entrepreneurs and students learn web analytics.

Massively grow any business with digital marketing SOPs.

The ClickMinded SOP Library is a collection of digital marketing strategy templates, with step-by-step instructions that you can use to grow any website.

Thank you for being a part of the ClickMinded family!

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