What feature is required to track customer search terms on a website?

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Tommy Griffth
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Dec 7, 2023
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1 min. read
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Primary Item (H2)

Answer:

  • Data Import
  • Enhanced Ecommerce
  • Search filters
  • Site Search

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Explanation:

Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.

Learn more here: https://support.google.com/analytics/answer/1012264

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