Once filters have been applied, what is the option to recover filtered data?

If you are studying the Google Analytics exam, we have a massive library of GAIQ questions & answers that should help. These mock questions and answers include an explanation, along with links to additional resources.
Tommy Griffth
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Dec 7, 2023
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1 min. read
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Answer:

  • Filtered data is not recoverable
  • Data may be recovered within 10 days
  • Data may be recovered within 30 days
  • Data may be recovered within 5 days

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Explanation:

Filters are destructive. Filtering your incoming hits permanently includes, excludes, or alters those hits in that view, according to the type of filter. Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set. Filtered data is not recoverable.

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