To recognize users across different devices, what feature must be enabled?

Answer:

• Audience Definitions
• Attribution Models
• Google Ads Linking
• User ID

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Explanation:

The User ID enables the association of one or more sessions (and any activity within those sessions) with a unique and persistent ID that you send to Analytics. To implement the User ID, you must be able to generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics. For example, you could send the unique IDs generated by your own authentication system to Analytics as values for the User ID. Any engagement, like link clicks and page or screen navigation, that happen while a unique ID is assigned can be sent and connected in Analytics via the User ID.

Learn more here: https://support.google.com/analytics/answer/1033863

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

• What Remarketing audiences cannot be defined by default?
• What report shows which web pages get the most traffic and highest engagement?
• View filters may be applied retroactively to any data that has been processed.
• What is a “secondary dimension” in Google Analytics?

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