Everyone uses social media, but using it to enhance your brand’s popularity takes a strategy.

The key to every successful social media campaign is a strategy.

To get started with your social media campaign, you’ll need a social media strategy template. The template will help you in identifying the ideal channels for your brand, setting goals, and setting social media KPIs. With this comprehensive template, you’ll discover all the metrics you need to manage your social media plan in a single place.

You can get the free template at the end of this article.

But before you get started on your social media template, let’s first understand why you need one in the first place.

Why Do You Need A Social Media Strategy Template

Social media platforms are excellent channels to raise brand recognition and engage with your customers.

Your social media presence will never be effective if all you do is randomly post content. Depending on your business goals and target audience, you’ll need to develop a plan for what activities you want to do on each platform.

There are several social media platforms available, but not all of them are appropriate for your business. You need to choose the platform depending on audience availability and brand suitability.

A social media template is what you need to comprehensively plan, organize, and implement your social media strategy to increase your brand engagement.

Things You Need To Include In Your Social Media Strategy template

The template will give you a birds-eye perspective to analyze your brand’s current social media efforts. You must include as much information as necessary to build a plan to help your brand succeed.

Make sure you know what your social media KPIs and goals are before you start diving into the insights of your social media accounts.

Social Media Goals & KPIs

Understanding the goals/objectives you want to attain with your plan is essential for a successful social media strategy.

Set S.M.A.R.T. goals for your brand that you want to achieve using your social media engagement. The S.M.A.R.T goals and KPIs will help you track and determine your success.

Existing Social Network Performance

Now, it is time to bring the insights into play. If you have existing social media accounts, note down your existing social network traffic and engagement.

It will indicate which network is best for your brand, as well as which platforms you should prioritize and which you should avoid.

Target Audience

You need to know what audience segment you are trying to reach on each of your social media platforms. Study the audience of your websites and blog posts to understand what audience segment connects with your brand.

Understanding your audience will also help you better target social media ads in the future.

Competitor’s Social Media Performance

A competitor’s social media profile is a great place to learn what works in your industry and what audiences to  ignore. Visit their active social media profile, analyze their top posts and audience engagement.

Studying your competitors will give you an idea of what you need to implement on your social media strategy and what you need to avoid.

Additional Social Networks

Do you anticipate any new social media platform will increase your brand’s audience interaction? Mention them in this section and study the reason and benefits of joining this social network.

Final List of Social Networks

Select the social media platforms that would perform best for your brand after assessing your existing and prospective social media networks.

It’s important to remember that you don’t have to be on every social media site if your audience isn’t active on them. Join the platform that will help you connect with your customers and attract new audiences.

If you’re going to join a new social network, make sure you claim your username first. It’s also a good idea to claim a username on major social media sites to stop others from misusing your brand identity.

Engagement Plan

Now it is time to plan your social media posts, posting schedule, and the platforms to post.

The crucial part with social media posts is to post relevant and engaging posts to bond with your audience. Don’t just use social media to promote your product.

Interact with your audience by responding to their queries and engaging with your active audience.

Social Media Promotions

Promotions will boost your social media engagement. You can promote your social media profiles to reach more audiences in a short time. Different social media promotion methods you can use are:

  • Ads
  • Retargeting
  • Giveaways
  • Contests, etc.

Tools Used

There are many tools available to help you automate and optimize your social media plan.

Use this section to choose which one you want to use.

Yay! You’ve successfully crafted a clear and effective roadmap that will have your audience craving for more.

Download Your Customizable Social Media Strategy Template

We’ve designed a thorough and easy-to-use social media plan template to make this aspect of strategizing easier for you.

You can customize the template for your brand and implement the strategies in your own social media profiles.

You can get it below!

More Resources

The Step-By-Step Social Media Strategy You Need in 2021

With this comprehensive social media strategy template, you'll discover all the metrics you need to manage your social media plan in a single place.

Social Media Strategy Template