Learning how to create a social media content calendar template can be extremely beneficial for just about any business.
For instance, if you have a bunch of people on your team that are stepping on each other’s feet and posting things in erratic ways, a social media content calendar will help.
If you don’t know when to post, why you’re posting, how successful your posting is, a social media calendar will also be useful.
If people are asking questions like:
- “Hey, guys, where should I post this?”
- “What are we going to post today?”
… a social media calendar will definitely help.
Creating a social media content calendar template and utilizing it is the most effective way to amplify your business goals through social media.
In this blog post, I’ll show you the entire step by step process on exactly how to create a social media calendar that works.
First, though, let’s get through the high-level overview of everything we’re going to approach today:
- The goal: To create a social media editorial calendar that helps you plan and track your business social media campaigns.
- The ideal outcome: To avoid saying things like “What goes on Facebook today?”, “Where do we post this?”, “What should I say?”, “Does anyone remember what that GIF was that I posted?”, “Why are we posting only on Facebook?”, and so on.
All of these seem very absurd questions, but they happen all the time. So, centralizing all these social media publishing efforst into one place is actually very, very advantageous for you and for your business.
- The prerequisites: You want to make sure you have access to all of your social media accounts, as well as to Google Sheets or some kind of central repository.
- The importance of this action: All digital marketing efforts should be accounted for. We should be measuring everything that we do in digital marketing. Everything should be planned, numbered, and aligned with your brand’s goals.
It shouldn’t be about what you feel like posting that morning.
A social media strategy can help you plan and manage what often comes out to be a very chaotic part of your business—social media posting.
A lot of people just don’t have a plan, and this is a super straightforward social content template on how to create a plan everyone on your marketing team can follow.
- Where this is done: This is done in Google Sheets.
- When this is done: Running your social media marketing through a calendar before posting will help you a lot because you only have to create that calendar once then let that be your guiding light moving forward.
Our recommendation is to make a new copy of this calendar every week – otherwise, it just gets a little bit crowded, especially if you’re posting daily, on more than one social media channel.
Once you have your calendar all set up, you just need to update as you go along. This shouldn’t take more than 5-10 minutes a day.
- Who does this: Your social media manager, your community manager, or whoever else is managing your social channels – and that might as well be you.