There’s a ton of reasons why you would want to add social media buttons to your website – but the most important one is that social sharing links or social share buttons make it easy for everyone to share your content with their peers.
Adding them to your website is actually a pretty simple process, as you will see further on.
There are two major steps you need to take to add social icons to your site:
- Installing Sumo on your WordPress site (using Google Tag Manager),
- Adding social media sharing links to your site.
So, let’s get down to action.
Installing Sumo using Google Tag Manager
This should take only about 15 to 30 minutes. Let’s do a high level overview of how we’re going to get this done:
- The goal: Installing Sumo to your WordPress website, using Google Tag Manager, so that you can later use it to add social sharing links to your website.
- The ideal outcome: To do the above without technical difficulties.
- The prerequisites: We chose to do this using Google Tag Manager – not because we want to torment you taking the long way, but because it’s actually better in the long run—it will help you to manage all your third-party tracking in one place. So, that being said, you need to have Google Tag Manager set up and going before proceeding with Sumo and the social sharing links. If you haven’t done this already, here’s how to install GTM on your WordPress site. Oh, and you also need a Sumo account. You can create that here (affiliate link).
- The importance of this action: Sumo offers A LOT of cool features that will help you really, really make the most of your website and traffic and the option of adding social sharing links is just one of them. You will love Sumo, I promise.
- Where this is done: You’ll do this on your WordPress website and on Sumo.com.
- When this is done: Once (cue party sounds here). But you really have to do it now, you’re missing out on all the Sumo fun if you don’t do it now.
- Who does this: Whoever is responsible for managing your website, your Analytics, your growth marketing – and, if you’re a small team, that person could just as well be you.