Automation/Publishing Tools: Zapier vs. Buffer
In this walkthrough, we will be using Zapier to automate publishing directly to your social media accounts.
The is more suitable for people who want to have everything published automatically to every social network, immediately after they publish it on their blog.
An optional, but helpful tool would be Buffer.
The Buffer option is a little bit more advanced. In this case, you would write your post and once it’s done, it gets added to a queue in Buffer. This allows you to publish your content on the social media at a specific time in the future.
For the purpose of this blog post, we’ll go with Zapier (but you can get the Buffer walkthrough through the form above.)
Social Media Automation Using Zapier
If you don’t have a Zapier account, make sure you sign up for one here. Then, follow these steps:
- Log into your Zapier account and click “Make a Zap” to get started.
- Name your Zap. I called mine “Automatically share posts to social media”.
The first step will be to set up the trigger for the automation: Whenever a new blog post is published on WordPress.
- Choose the trigger app—in this case, it’ll be WordPress (search it using the search bar there).