How to Get More Twitter Followers Fast (Twitter Marketing Guide)
By Tommy Griffith • Last Updated: November 21, 2020
This is the most comprehensive list of tactics, tools, and resources available on how to use Twitter to get more traffic, leads, and sales for your business.
Heads up: Social Quant is no longer live, but if you’re looking for the best resource on how to get more traffic, leads, and sales with Twitter marketing, keep reading.
How to Use This Twitter Marketing Guide
In this guide, you’ll learn everything you need to grow your Twitter followers as quickly as possible.
In fact, this is the most comprehensive list of tactics, tools, and resources available on how to use Twitter to get more traffic, leads, and sales for your business.
So if you’re looking for extremely actionable advice, you’ll enjoy this guide from the team at ClickMinded.
Heads up! Before you get into improving your Twitter presence (or your social media approach in general) take stock of what you’re already doing with our social media audit template so you know exactly what you need to work on.
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Use the links below to jump straight to the section you’re interested in.
Invite New Email Subscribers to Follow You on Twitter
Ask any experienced email marketer: welcome emails get some of the highest open and click rates among all other types of marketing emails.
This means new subscribers are more likely to engage with content that’s presented in the welcome email.
That’s why it’s a great opportunity to include a link to your Twitter profile.
Add Social Sharing Links to Your Content
One of the main ways people find new people to follow on Twitter is through recommendations from other people they know.
When it comes to growing your Twitter followers, you need to find ways to boost word of mouth.
One of the best ways to do this is to add social sharing links to your website.
Social sharing links allow visitors of your site to easily post a piece of content directly to their own social media profile (instead of manually copying the URL.)
Keep in mind: you can also do this in reverse. If you have a presence on popular platforms like YouTube, you can use your profile description to link out to Twitter, as seen here in our YouTube description template.
Many blog posts about social media marketing say categorically that your content will get more engagement if it includes images or video. We won’t do that.
In many industries, rich media can actually be detrimental to engagement.
Plus, this type of advice can potentially discourage smaller companies that don’t have the resources to create high-quality media for social media.
In reality, many brands achieve success with mostly written content.
The best advice is for you to test different types of media.
Try text (long and short), images, video, gifs, and polls, check which gets you the best results, and figure out what works best for your company and industry.
Have you wondered why Twitter doubled the character limit from 140 to 280 characters?
Because they figured out that longer content tends to get higher engagement.
Many companies and personalities have started leveraging “tweetstorms” to do deep-dives on specific topics.
Tweetstorms consist of several tweets threaded together, which Twitter users can read as a mini blog post. Tweetstorms have become super popular because of the higher engagement they receive.
Create a Twitter Pod
This is a tactic a lot of successful Twitter accounts use, but no one likes to talk about.
We don’t think there’s a reason to be secretive about it.
A Twitter Pod is a group of people that get together and agree to post content shared with the pod to their own accounts.
Using a Twitter Pod can give your content an initial boost of distribution compared to just posting it on your company account.
Think of it as engineering word-of-mouth.
The problem arises when someone in the pod wants everyone to share low-quality or spammy content. To solve this, try to keep your pod small and agree that everyone will share just high-quality content that’s not overly promotional.
This one is not strictly necessary to be successful on Twitter, many people gain massive followings and achieve success on Twitter without ever getting verified. But if you have the option to get your brand or company account verified, you should probably go ahead and do it.
A verified account usually commands more trust and get Twitter followers easier than non-verified accounts. Plus, as you grow, you will protect yourself from potential scammers trying to impersonate you or your brand.
The Best Twitter Tools
There are dozens of tools that promise they will help you grow your get more Twitter followers “on autopilot. That’s rarely true. Your strategy is way more important than any tool.
However, you can leverage this Twitter marketing guide, and the right tools, to make the job easier to manage, especially as you start getting some traction. This is a list of our recommended tools for Twitter marketing.
With Quuu, you can easily discover interesting content to share on your social media account. Plus, you can also promote your own content to be shared through a network of accounts that also use Quuu to find content to share.
You should spend a considerable amount of time crafting the copy of your tweets—this increases the chances of people clicking through to your website. You can use this free tool from CoSchedule to analyze your copy.
In most social media accounts, there is a limited amount of links you can include in your profile section—this tool fixes that. With Linktree, you can add a single link that will take users to a curated list of your best content.
If you want to add a link to your Twitter profile to your email signature, you can use this free tool from Hubspot to create professional-looking signatures.
How to Track the Results of Your Twitter Strategy
None of these tactics or tools matter unless you can effectively measure the results they are generating. If you don’t know what is and isn’t working, you might as well buy a lottery ticket and wait for the money to hit your bank account.
There are two main ways to track the results of your strategy.
Use Twitter Analytics
Twitter gives every user the ability to check their activity and performance on the platform.
With Twitter analytics, you can easily track the growth of your audience, the engagement of your content, or the reach of your content.
Use Google Analytics and UTM Parameters
If you want to track the results of your campaigns beyond Twitter, you need to use Google Analytics and use UTM parameters.
When you add UTM parameters to the URLs you share on Twitter, you’ll be able to know exactly what the visitors who come from Twitter are doing on your site, as well as how much revenue they are generating.
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Tommy Griffith has been doing search engine optimization for almost 10 years. He was previously managing SEO at PayPal and Airbnb.
He feels weird writing about himself in the third person, but admits that it sounds slightly more epic.