The most obvious reason why you’d want to add the Adwords Remarketing Tag to your website is that you’re getting ready to set up an AdWords remarketing campaign. Adding the remarketing code to your site early on to build your remarketing list is almost as critical as setting up Adwords conversion tracking in Google Analytics – it just has to be done.
However, even if you’re not ready to set up an AdWords campaign, adding a simple new tag from your shared library to your HTML is still a great idea, regardless of the business type you’re running.
By adding the AdWords pixel to your website now, you will be able to pixel your users (i.e. start building a remarketing audience of all your website visitors) and, if in the future you want to run a campaign based on who’s already visited your website or a particular area of your website, you will be able to do it.
I’m now going to go through the exact step by step process that’s needed to set up an AdWords remarketing tags on a WordPress website.
This will take about 10 to 20 minutes to do, so let’s get going.
First, let’s get through the high-level overview of adding the Google remarketing tag to a WordPress website:
- The goal: Set up an AdWords remarketing tag on your site
- The ideal outcome: Your tag is properly installed and your remarketing audience is now being built inside your AdWords account.
- Prerequisites: You should have an AdWords account. If you don’t have one, go to the link and set it up. Also, you should have a Google Tag Manager installed on your site—so make sure you set it up as well, if you don’t have one.
- The importance of this action: Remarketing gives you a chance to target people after they have left your website. So you can market to people based on what stage of the funnel they’re in on your website. It could be someone who just visited the homepage and left. Or it could be someone who added a very specific product to cart and abandoned it at the last minute.
- Where this is done: This is done in your Google AdWords account.
- When this is done: Only once.
- Who does this: The person who is managing your website, your paid advertising, your analytics, or maybe it’s you.