An SEO professional is constantly testing, evaluating, and applying new SEO strategies to optimize websites for search engines like Google and Bing.
A company will only trust you with this position if you can showcase that you have the SEO experience and skillsets to do so. That’s why your resume becomes crucial in influencing the hiring manager to consider you.
In this article, you will learn how to write an effective SEO specialist resume to land the job you’re looking for.
You can also download our comprehensive resume template, which has all the necessary details to include in your SEO resume.
Let’s get started!
6 Ways To Craft an Exceptional Resume for SEO Roles
1. Decide What To Include in Your Resume
Most job seekers prepare a single resume and send it to every company. While it does save time, it might not be specific enough for the company you are applying to. As an SEO specialist, various organizations search for different skill sets. You can stand out by tailoring your resume to the company and job description.
Most SEO specialist resumes include:
- Contact Info
- Resume Summary (Resume Objective if you are a fresher)
- Work Experience
- Education (bachelor’s/master’s degree/any other level of education)
- Skills
- Certifications
- LinkedIn Profile Link
- Achievements, etc.
You can also follow different resume styles depending on your skills. The most followed resume styles are chronological and functional.
2. Decide What Resume Style Suits You
When you create your resume in chronological order, start with your most recent job and then list 2-5 work duties or accomplishments to give an overview of your previous roles.
If you’re considering a career change or have difficult-to-explain professional gaps, functional style is the way to go. You may discuss your relevant successes without mentioning the firm with this style.
Make your resume summary engaging and distinctive since it will be the first thing recruiters read on your resume.
3. Optimize Your Resume Summary First
Hiring managers will spend an average of 10 seconds on your resume at first. These ten seconds determine whether they want to learn more about you or go on to the next applicant.
After your name, they’ll read your resume summary. Include your most notable accomplishments and characteristics in the resume summary area to impress them. Write a captivating resume objective that tells them about your talents and career goals if you are just starting in the field.
Recruiters will read the rest of your resume if your resume objective/summary impresses them.
Focus on engaging the recruiter with numbers and achievements when explaining your past employment in the job description.
4. Let Your Experience and Skills Speak For You
The majority of job descriptions are boring to read. They solely describe the person’s prior work experience. A job description is more like an engaging narrative in which you explain your professional journey.
Your job experience and skills should demonstrate to the hiring manager that you are exceptional from the other candidates. One way you can do that is by sharing how you’ve helped your client websites achieve better search rankings in the organic search results via your expertise. Share the numbers you’ve gotten as a result of implementing an SEO strategy.
Choose activities or events like marketing campaigns or SEO campaigns that you have been a part of or have actively contributed to. Highlight your communication skills first in the list of your skills because it points out to you are a strong candidate for the vacancy.
You can showcase all your certifications and skills through your LinkedIn profile.
Pro Tip: You can include related keywords from the job description in your experience and skills section. This will show the recruiters that you have the required technical skills and are a perfect match for the job.
If you have a Search Engine Optimization certification or a noteworthy success to mention, put it in the certification and achievement section.
Note: In order to get highly technical SEO roles, it is preferable to have at least 5 years of experience in the Search Engine Optimization field.
5. Add Certifications and Achievements
If you have completed any specific certifications in the subject, include them on your resume. Certifications demonstrate that you have the essential knowledge on the subject.
Certifications are also a great method to acquire new abilities that employers want in SEO professionals.
You can mention significant accomplishments in the achievements area to earn extra brownie points. Achievements demonstrate that you have produced positive outcomes in the past.
A resume with a silly spelling mistake will spoil your resume; that is why proofread your resume many times.
6. Check for Simple Errors Before Sending
A silly spelling error in your resume might create a negative impression on hiring managers. To avoid this from happening, recheck your resume after editing it.
Share your resume with friends and colleagues who can point out any mistakes or possible changes.
Download Your Free SEO Specialist Resume Template
Yay! Now you have the tools and tips ready to craft a great resume and send it to companies.
I hope the resume writing tips you learned in this guide will help you create the best resume possible and land you a job. If you still want help, use our free SEO specialist resume template to make your resume stand out from other applicants. This resume template has all of the necessary elements required for a Search Engine Optimization specialist position.
You can download it below!
Check out how to create a job-winning resume for other digital marketing roles like:
