What feature must be enabled to use Multi-Channel Funnels?

If you are studying the Google Analytics exam, we have a massive library of GAIQ questions & answers that should help. These mock questions and answers include an explanation, along with links to additional resources.

Written by Tommy Griffth

Answer:

  • Custom Dimensions
  • Advertising Features
  • Goals or Ecommerce
  • In-page Analytics

Get all the answers to the GAIQ Exam

Explanation:

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.

Learn more here: https://support.google.com/analytics/answer/1191182

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey: