If you’re here, you’ve probably figured out by now that content marketing can be very challenging, even for excellent writers. You might be able to write very well, but can you do it for marketing? All of a sudden you have to pump out content in a specific way, on a regular schedule, according to a content marketing strategy. Having a strategy will help you iron out a lot of concerns you might have, like:

  • Who am I writing for?
  • How do I make sure all my writers are on the same page?
  • How does my content help create customers?

To solve all of these problems and many others you might have, just take our content strategy template and run with it.

What’s in this template?

This template is full of clear information and guidelines that will get your content marketing campaigns off the ground. There are several sheets in the template, including:

  • A “target persona” sheet to pinpoint your exact audience
  • A sheet to figure out how content marketing fits into your overall business plan
  • Our entire 20+ page content marketing strategy guide

How should you use this template?

This template is great for somebody who creates all of their website content by themselves, but is especially nice if you manage a whole team of writers and you need a way to keep everybody on the same page. You should already know exactly what product or service you plan to offer at the bottom of your funnel, so you can prepare your content strategy using these steps:

  1. Fill out the target persona sheet
  2. Do your keyword research! This is incredibly important, and it will help you know exactly what you should be writing about in your content
  3. Use the strategy worksheet and campaign ideas worksheet to plan your campaigns
  4. Go through the content strategy guide to capitalize on other opportunities to improve your content marketing strategy

Content Strategy Template

The comprehensive content strategy template to create laser focused content marketing campaigns that your audience will love

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Content Marketing Templates