With more than three-quarters of the global population engaged, Facebook has become the best platform to advertise your brand.
If you are an entrepreneur or a digital marketer trying to promote your products or services and gain exposure, Facebook Ads is the go-to platform to get started. Comparatively, Facebook ad campaigns are more effective when compared to other channels so companies are choosing Facebook as their advertising tool for better outcomes at a reasonable expense.
As a marketer, you want to create the perfect Facebook Ad Proposal to impress and sign clients in 2023.
But first, let's understand what a Facebook Ad proposal is.
What Is a Facebook Ads Proposal?
Simply put, the Facebook ad proposal is a pitch to share information about your agency and your plans to manage a Facebook Ad campaign for a client.
You can describe your ad services to potential clients and win the opportunity to handle their ad campaigns with a Facebook Ads proposal. However, for many digital marketers, developing a Facebook ad proposal is the most challenging aspect.
Here are a few tips to follow to create a winning and flawless ad proposal:
1. Background research
Knowing your client's needs and requirements is a must. Understand the main target of the client and tailor the proposal, according to the customer's requirements.
Catering to the client's needs will increase the probability of winning the proposal.
To know your client's needs, think from their perspective. Try to learn what their brand needs and the proper exposure to increase their sales and product value.
2. Planning
Planning is the most crucial step in preparing a Facebook Ad proposal.
Proper planning will cover all vital elements in the proposal and ensure smooth onset until the project's completion.
An expert strategy will let you know the priorities of the project and possible setbacks. It will save you from unnecessary trouble, delay, and expenses.
3. Overview
Here, you will give an outline of what services you will be providing them. Describe how you will be assisting the client during the campaign phase and how your services will help them.
There’s no need to give them in-depth information as you will provide it later in upcoming sections. Be clear and concise when summarizing what your approach looks like.
4. Objectives and KPIs
State your digital marketing goals and provide detailed information on how you’ll be achieving those.
5. Timeframe
Set a reasonable timeframe and divide the project into different milestones, remember to always set deadlines for them too. This will give your client a basic idea about the campaign's progress and its completion.
Set deadlines and time frames reasonably to present the proposal as reliable. The timeline will help you to carry out the tasks without any mess and confusion on both sides.
6. Pricing
Set up the fee reasonably while trying not to under or over-priced. Be transparent while stating the budget and fees for the whole campaign. Make sure everything is clear by outlining all possible costs and expenses like the agency’s fee, creative fees, additional employees (freelancers), the platform’s cost, ad budget, etc.
7. Next step
Tell your potential client about the next step they should take after going through the proposal and how they can contact you or if you will reach out to them.
Download Your Facebook Ads Proposal Template
We have created a ready-to-edit and customizable Facebook Ads proposal template to make it easier for you to create your proposal.
Download our comprehensive and editable template to impress your clients now.
