At this point, you’ve already created your target persona, so you just enter the one that this post is targeted to.
For example, let’s say I had a target persona named Liz, and she’s a 25 to 30 year-old woman about to get married—she is the representative of the target audience I’m aiming for.
If you’re familiar with Sales Funnels, you know that you always have your users at some part of the funnel (the top, the middle, or the bottom funnel).
In my example, this particular type of content felt like something that belongs at the top of the funnel. So, let’s say I would want readers’ email addresses in exchange for something I give in return—could be something like a checklist for Millennial wedding venues, for example.
This is pretty straightforward too: is it a blog post, a video, a social media post, a photo, a digital tool?
This really depends on your business and how that works. For most people, most of the time, it’s probably a blog post
That’s about it—a very quick example of how to take this Content Calendar Template, lay out the entire process for yourself, and set it up for the entire year.
Using Trello to Manage the Content Creation Process
OK, so that was the template and you can use it to scale out the whole plan for the year. However, actually managing the process of creating the content is a little bit different.
I will use a Trello board to manage this process.