The Twitter Buy Button is Dead: Here’s How to Use Twitter For Business in 2019
By Tommy Griffith / Last Updated: September 20, 2019
Back in 2014, Twitter announced they were launching a feature to “make shopping from mobile devices convenient and easy, hopefully even fun”, the Twitter Buy button.
This feature allowed businesses on Twitter to generate leads, and let users buy products directly from the social platform, without ever leaving to another website.
This simple feature generated massive excitement from the social media marketing community. The idea of social selling was hot and the seamless experience of finding leads on twitter, and letting them buy directly on the platform, was appealing to many businesses and brands.