Twitter announced they are shutting down the Twitter buy button feature for business users. Instead, this post will give you strategies and tactics on how to use Twitter for business (and generate more leads), that actually work.
Back in 2014, Twitter announced they were launching a feature to “make shopping from mobile devices convenient and easy, hopefully even fun”, the Twitter Buy button.
This feature allowed businesses on Twitter to generate leads, and let users buy products directly from the social platform, without ever leaving to another website.
This simple feature generated massive excitement from the social media marketing community. The idea of social selling was hot and the seamless experience of finding leads on twitter, and letting them buy directly on the platform, was appealing to many businesses and brands.
Fast forward three years later, Twitter announced they were definitely shutting down the Twitter buy button feature for business users.
This feature never worked for a ton of reasons that we won’t get into in this post.
Instead, we’re going to give you strategies and tactics on how to use Twitter for business (and generate more leads), that actually work.
We hand-picked our favorite resources on how to use Twitter for business (and make money).
The Ultimate Guide to Using Twitter for Business Success in 2021
A super comprehensive guide with everything you need to use Twitter to grow your online business. This resource includes how to optimize your profile, build your network, and track your results.
How Do You Use Twitter For Business? Here Are Six Ways
Six simple ways to leverage the massive audience on Twitter to get more traffic, leads, and sales for your business.
11 Ways to Skyrocket Your Ecommerce Sales on Twitter
Powerful tactics to convert your audience on Twitter into customers of your ecommerce store.
The Ultimate Guide to Using Twitter for Business in 2021
Another super complete guide by Hubspot on how to create a complete Twitter marketing strategy for your business.
The Social Media Audit Template
Before diving into the specifics of the Twitterverse, take a look at our social media audit template to figure out how your Twitter presence looks.