In fact, the most infamous example is perhaps the launch of version 5 of our SEO Course in the summer of 2017.
You think YOU’RE a mess? You have NO IDEA what a mess is until you’ve seen the train wreck we were working with last year:
- Our email list wasn’t organized, so we spent 2 full days just trying to figure out who we should and shouldn’t email.
- We hosted a webinar and sent a broken link to our entire email list, and then wondered why no one was coming.
- After the webinar, we sent 2 more emails with broken links. People wanted to buy, but they just couldn’t.
- One of our automated systems broke, people had paid us, but they couldn’t access the course they paid for.
- The webinar was a disaster. I was in a small room with no AC and my internet connection was terrible. People kept complaining about not being able to hear or see me. I was sweating and it looked like I had been kidnapped by ISIS.
I think you get the picture.
That changed when we started using Standard Operating Procedures (SOPs)
SOPs are just really comprehensive checklists. They are EXTREMELY DETAILED instructions that anyone can follow to perform a specific task and get the same outcome over and over again.
We’re creating SOPs for everything in ClickMinded’s day-to-day operations. From small tasks that take a few minutes to complete, to complex processes that have dozens of steps.
SOPs allow us to operate large and complex campaigns (like this launch, or creating six online courses simultaneously) without overlooking important steps—which leads us to drastically reduce the number of mistakes we make and increase the effectiveness of our marketing strategy.
We created the SOP Library to solve a major problem for anyone trying to learn digital marketing.
The digital marketing content out there is too broad and vague.
I bet something like this has happened to you:
- You read a post about the SEO trends to look out for in 2017.
- The post suggests that you should check your site for technical errors.
- You decide to perform an SEO audit of your site, but when you’re supposed to start, you’re more like ¯_(ツ)_/¯
We’re changing that.
Introducing the ClickMinded SOP Library
With the ClickMinded Digital Marketing SOP Library, you will be able to grow ANY business faster than ever:
- Flawlessly execute powerful digital marketing tactics with 99% accuracy.
- Train your employees, teammates, or clients in record time.
- Easily delegate complex tasks to virtual assistants.
If we tell you to perform an SEO audit of your site, our SEO Audit SOP will teach you exactly what to do, which tools to use, and what to look for with an almost painful level of detail.
You can click here to get the ClickMinded SEO Audit SOP for free
Using our SOPs, you’ll know that you’re doing things correctly, with exact, step-by-step instructions on what to do next.
Plus, you can give our SOPs to members of your team, your contractor, or your virtual assistant and they will be able to perform the task instantly.