When friends ask me how ClickMinded is going, or when someone asks whether or not we are growing, I like to say that ClickMinded used to be a dumpster fire that makes money in spite of us and not because of us.
I have been doing digital marketing for almost 10 years now, but it was only recently that it started to feel like this business was not constantly on fire.
The list of things that went wrong every week was ENDLESS.
In fact, the most infamous example is perhaps the launch of version 5 of our SEO Course in the summer of 2017.
You think YOU’RE a mess? You have NO IDEA what a mess is until you’ve seen the train wreck we were working with last year:
I think you get the picture.
SOPs are just really comprehensive checklists. They are EXTREMELY DETAILED instructions that anyone can follow to perform a specific task and get the same outcome over and over again.
We’re creating SOPs for everything in ClickMinded’s day-to-day operations. From small tasks that take a few minutes to complete, to complex processes that have dozens of steps.
SOPs allow us to operate large and complex campaigns (like launching a product or creating six online courses simultaneously) without overlooking important steps—which leads us to drastically reduce the number of mistakes we make and increase the effectiveness of our marketing strategy.
We created the SOP Library to solve a major problem for anyone trying to learn digital marketing.
I bet something like this has happened to you:
We’re changing that.
With the ClickMinded Digital Marketing SOP Library, you will be able to grow ANY business faster than ever:
If we tell you to perform an SEO audit of your site, our SEO Audit SOP will teach you exactly what to do, which tools to use, and what to look for with an almost painful level of detail.
You can click here to get the ClickMinded SEO Audit SOP for free
Using our SOPs, you’ll know that you’re doing things correctly, with exact, step-by-step instructions on what to do next.
Plus, you can give our SOPs to members of your team, your contractor, or your virtual assistant and they will be able to perform the task instantly.
We’re VERY excited about the ClickMinded SOP Library. We are just getting started, but we plan to continuously update our SOPs and add new ones that you can use for more and more tasks.
We have created one of the most complete digital marketing tactics libraries out there.
An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast.
All of our favorite Social Media SOPs that you can implement immediately.
Email Marketing SOPs that will work with any email service provider.
The exact tactical blueprints you need for content marketing.
Laser-focused instructions on how to execute paid advertising campaigns.
All the things you need to do to implement perfect analytics and tracking.
The step-by-step instructions you need for an in-house SEO program.
We keep the SOPs updated so that you don't have to.
We are constantly adding SOPs to the library, and you'll get all the updates.
Want an SOP? Make a request and we'll add it to the top of our list.
ClickMinded is a series of digital marketing courses. It includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
If you're brand new to digital marketing and not sure where to begin, our world-famous SEO checklist is a great place to start. You may also want to look at our comprehensive SEO tutorial that explains what SEO is, as well as our retro-inspired, 8-bit SEO strategy guide.
Other content that our users love is this guide on writing the perfect meta description, and the tutorial we have for doing advanced on-page SEO, which includes a step-by-step video walkthrough.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses includes a 14-day money back guarantee.
All courses includes unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification. Some of our most popular ones are the ClickMinded digital marketing certification, the ClickMinded social media certification and the ClickMinded SEO certification.
No.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
So glad you asked! We've created a ton of free digital marketing tutorials and guides for you.
If you're JUST getting started with digital marketing, start with our digital marketing strategy guide or our sales funnel strategy guide.
If you're a technical nerd, this HTTP status code guide should be helpful. Technical SEO is a more specific component of a broader SEO strategy. Use our seo strategy guide for a high-level overview.
If you've ever run social media campaigns, I don't need to tell you that using a social media content calendar template will save your life. This pairs well with our social media strategy guide.
If you haven't yet set up analytics setup on your WordPress site, you'll want to use this Google Tag Manager WordPress guide. Google Tag Manager is a pre-requisite for almost every website analytics strategy. Use the website analytics strategy guide to develop your own plan.
If you can't be bothered with doing a manual SEO audit on your own, this SEO checker and audit tool should help.
If you're using WordPress, you can use this tutorial for 301 redirects on WordPress, fast and easy.
I hope you're not worrying about meta keywords too much. They're an old, archaic part of internet marketing. This overview explains why meta keywords are no longer important.
Using the right anchor text is absolutely vital for both on-page and off-page optimization. Use this anchor text guide to get it right.
Canonical URLs are a technical, but important part of technical SEO (especially if you have a lot of paginated pages). Use this canonical URL guide to get it done.
If you're doing content marketing, use this tutorial on how to write a blog post from scratch. One additional tool you can use is this content strategy guide.
If you're trying to build links with email outreach, use the YAMM Gmail mail merge guide. And if you're interested in a more comprehensive email marketing strategy, use the email marketing strategy guide.
Latent semantic indexing is a component of on-page optimization that has become massively important over the last few years. Take a look at this overview on latent semantic indexing (or LSI).
One of the highest ROIs on your time is learning advanced search operators for Google. Use the Google search operators guide to get nerdy with it.
If you're running Adwords and Facebook ad campaigns, start with the digital advertising guide we put together.
If your customers are in multiple different countries, you may want to think about international SEO, and country code top-level domains. Use the International SEO & ccTLD guide to figure it out.
Doing paid advertising campaigns? Using Facebook? Then a pre-requisite is making sure you have the Facebook pixel installed on your site. Here's how to install the Facebook pixel on a WordPress site, fast.
Cool. Shoot us an email: [email protected]