Heads up: Only the nerds are using ClickMinded.

When friends ask me how ClickMinded is going, or when someone asks wether or not we are growing, I like to say that ClickMinded used to be a dumpster fire that makes money in spite of us and not because of us.

I have been doing digital marketing for almost 10 years now, but it was only recently that it started to feel like this business was not constantly on fire.

The list of things that went wrong every week was ENDLESS.

In fact, the most infamous example is perhaps the launch of version 5 of our SEO Course in the summer of 2017.

You think YOU’RE a mess? You have NO IDEA what a mess is until you’ve seen the train wreck we were working with last year: 

  • Our email list wasn’t organized, so we spent 2 full days just trying to figure out who we should and shouldn’t email.
  • We hosted a webinar and sent a broken link to our entire email list, and then wondered why no one was coming.
  • After the webinar, we sent 2 more emails with broken links. People wanted to buy, but they just couldn’t.
  • One of our automated systems broke, people had paid us but they couldn’t access the course they paid for.
  • The webinar was a disaster. I was in a small room with no AC and my internet connection was terrible. People kept complaining about not being able to hear or see me. I was sweating and it looked like I had been kidnapped by ISIS.


I think you get the picture.

That changed when we started using Standard Operating Procedures (SOPs)

SOPs are just really comprehensive checklists. They are EXTREMELY DETAILED instructions that anyone can follow to perform a specific task and get the same outcome over and over again.

We’re creating SOPs for everything in ClickMinded’s day-to-day operations. From small tasks that take a few minutes to complete, to complex processes that have dozens of steps.

SOPs allow us to operate large and complex campaigns (like this launch, or creating six online courses simultaneously) without overlooking important steps—which leads us to drastically reduce the number of mistakes we make and increase the effectiveness of our marketing strategy.

We created the SOP Library to solve a major problem for anyone trying to learn digital marketing.

The digital marketing content out there is too broad and vague.

I bet something like this has happened to you:

  1. You read a post about the SEO trends to look out for in 2017.
  2. The post suggests that you should check your site for technical errors.
  3. You decide to perform an SEO audit of your site but when you’re supposed to start, you’re more like ¯\_(ツ)_/¯

We’re changing that.

Introducing the ClickMinded SOP Library

With the ClickMinded Digital Marketing SOP Library, you (or your staff) can flawlessly execute powerful digital marketing tactics with 99% accuracy, and grow your business faster than ever.

If we tell you to perform an SEO audit of your site, our SEO Audit SOP will tell you exactly what to do, which tools to use, and what to look for with an almost painful level of detail.

You can click here to get the ClickMinded SEO Audit SOP for free

Using our SOPs, you’ll know that you’re doing things correctly, with exact, step-by-step instructions on what to do next.

Plus, you can give our SOPs to members of your team, your contractor, or your virtual assistant and they will be able to perform the task instantly.

We’re VERY excited about the ClickMinded SOP Library. We are just getting started but we plan to continuously update our SOPs and add new ones that you can use for more and more tasks.

This is the current list of SOPs (updated July 4th, 2018):

Analytics and Tracking SOPs

  • Add Google Tag Manager to a WordPress Site
  • Adding Google Analytics to a site (using Google Tag Manager)
  • Excluding own traffic from Google Analytics
  • Setting up Conversion Goals in Google Analytics
  • Verifying that you’re tracking subdomains correctly on Google Analytics
  • Displaying subdomains in your Google Analytics Reports
  • Setting up cross-domain tracking with Google Tag Manager
  • Adding Google Analytics Annotations to keep track of business events
  • Implementing and Analyzing Heatmaps on your Website

Content Marketing SOPs

  • How to create awesome blog posts outlines
  • Start and manage your editorial calendar
  • How to Create Editorial Guidelines for Guest Bloggers

Conversion Funnels SOPs

  • How to Create a Lead Generation Landing Page

Email Marketing SOPs

  • Basic email testing
  • Set up an amazing welcome email with MailChimp
  • Grow your email list with a content upgrade popup
  • Sending bulk outreach emails with Gmail
  • Creating an email address with your own domain name

Operations SOPs

  • Initial WordPress Setup
  • Install Sumo on any site using Google Tag Manager
  • Getting started with team password management
  • How to Backup and Restore Your WordPress Website

Paid Acquisition SOPs

  • Installing the Facebook Pixel on Your Site
  • Creating UTM URLs to track your campaigns
  • Creating a cart-abandonment remarketing campaign using Facebook Ads
  • Create a Facebook Ads Account using Business Manager
  • Adding AdWords remarketing tag to a site (using Google Tag Manager)
  • Creating an Adwords Account
  • Setting up Facebook Conversion Tracking
  • Adding AdWords conversion tracking to a site (using Google Tag Manager)
  • How to create a lookalike audience
  • Setting up an abandoned-cart campaign with Google Display Network


  • The Complete Page-Level SEO Audit
  • Keyword research / Keyword Mapping
  • Launching a Guest-Blogging Link-Building Campaign
  • Performing On-Page Optimization
  • Launching an Infographic Link-Building Campaign
  • Setting up Google Search Console
  • Youtube Video Optimization
  • Resources Page Link-Building Outreach
  • How to perform a URL audit on your site
  • Create an automated search query report
  • 80/20 Site-Wide On-Page Optimization
  • Migrating an existing WordPress website towards SEO-friendly URLs
  • How to Implement and verify a 301 Redirect on a WordPress website
  • How to Setup and Optimize an XML Sitemap
  • How to Setup the Perfect Robots.txt File

Social Media Marketing SOPs

  • How to create social posts from a blog post
  • Add social sharing links to your site
  • Automate sharing your latest WordPress blog post on social media
  • How to get traffic from Quora
  • Performing a social media audit
  • Starting a social media calendar
  • How to Setup a Social Listening Campaign

This is the most comprehensive digital marketing library out there.

World-class digital marketing SOPs, designed to teach you exactly what you need to know, and help you execute as quickly as possible.

The SOP Library


Digital Marketing Nerds, ClickMinded

We have created one of the most complete digital marketing tactics libraries out there.

An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast.

  • Social Media SOPs
  • Content Marketing SOPs
  • Email Marketing SOPs
  • Paid Ads SOPs
  • Funnel SOPs
  • Google Analytics SOPs
  • SEO SOPs
  • Digital Marketing SOPs
  • And more…

A Bulletproof Digital Marketing SOP Library

That gets updated and added to all the time.

Social Media SOPs

All of our favorite Social Media SOPs that you can implement immediately.

Email Marketing SOPs

Email Marketing SOPs that will work with any email service provider.

Content Marketing SOPs

The exact tactical blueprints you need for content marketing.

Paid Advertising SOPs

Laser-focused instructions on how to execute paid advertising campaigns.

Analytics & Tracking SOPs

All the things you need to do to implement perfect analytics and tracking.


The step-by-step instructions you need for an in-house SEO program.

Unlimited Updates

We keep the SOPs updated so that you don't have to.

More All The Time

We are constantly adding SOPs to the library, and you'll get all the updates.

Taking Your Requests!

Want an SOP? Make a request and we'll add it to the top of our list.

Massively grow any business with digital marketing SOPs.

The ClickMinded SOP Library
  • Full Access to the SOP Library
  • Free Updates While Enrolled
  • Downloadable / Editable
  • No Attribution Needed with Clients
  • Risk-Free 14-Day Guarantee
$97 Per Month

Who's a good fit for ClickMinded?

We're not for everyone. Here's who should (and shouldn't) enroll.

Who Should Enroll

  • You want access to digital marketing SOPs that cover everything there is to know.
  • You want free updates for as long as you're enrolled, because things change all the time.
  • You want to save time and easily train new employees or new members of your team.
  • You want more sales by scaling your business with iron-clad SOPs.
  • You have clients that are asking how they can execute specific tasks on their own.
  • You want to join the 8,000+ other businesses using ClickMinded to learn digital marketing.

Who Should Not Enroll

  • You have time to create digital marketing SOPs yourself through trial and error.
  • You like keeping up with changes in digital marketing and updating SOPs on your own.
  • You already have a process to train employees and team mates digital marketing.
  • You don't want more sales by scaling your business with iron-clad SOPs (oh come on).
  • You don't have clients that are asking how they can execute specific tasks on their own.
  • Screw everyone else! You don't need nothin' from nobody and can do it yourself.

Questions You Probably Have

Here are the answers to the questions we get every single day.

ClickMinded is a digital marketing training platform. It has 7 courses on digital marketing, as well as a collection of digital marketing templates called the SOP library.

It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.

Entry level to intermediate comprehension.

ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.

It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.

The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.

Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.

Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.

That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.

Yes. The platform is 100% responsive and works on all mobile and tablet devices.

Probably. Most ClickMinded students expense it for work or for their business.

No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.

With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.

You can attend at any time.

ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.

None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.

There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.

ClickMinded is designed to make learning digital marketing easier and faster.

We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.

All courses includes a 14-day money back guarantee.

All courses includes unlimited lifetime access and free updates for life.

Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.

Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.

Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification. Two of our most popular ones are the SEO certification and the social media marketing certification.

Complete all 7 courses and exams, and you’ll earn the ClickMinded Digital Marketing Certification.


Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.

With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.

We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.

Massively grow any business with digital marketing SOPs.

The ClickMinded SOP Library
  • Full Access to the SOP Library
  • Free Updates While Enrolled
  • Downloadable / Editable
  • No Attribution Needed with Clients
  • Risk-Free 14-Day Guarantee
$97 Per Month