Today, you’re going to learn exactly how to write an incredible, super-engaging blog post that converts—whatever niche or industry you’re in.
There’s a whole bunch of reasons why you would want to do this, obviously. Blogging (and content marketing, in general) is a massive piece of a lot of peoples’ businesses now.
A lot of people believe that great content just comes out of a swift of inspiration—some publishers are lucky or incredibly talented and are able to put out one great piece of content after another.
In reality, there is a process and hard work behind it—which means that, in reality, ANYONE can create great content.
If you don’t have a really good process to create really compelling, high-quality blog posts that convert, you’re probably going to have a tough go at content marketing.
So read through this entire blog post, because we’re going to go through the exact step-by-step process that you need to write really compelling blog posts from scratch.
Before we start, let’s do a quick high-level overview of what we’ll be going over today before we dive in.
- Goal: To create blog post outlines that will enable you to write better content, as well as make your writing process easier and more streamlined.
- Ideal outcome: You and everyone on your team will have this really efficient process in place, and it will enable you to create really high-quality content that attracts users to your site regardless of your business.
- Prerequisites: We really recommend you to have a decent idea of keyword research and how it works.
It would be very helpful if you had an SEO strategy in place—more specifically, a keyword strategy to help with your on-page SEO.
- Why is this important: If there are any parts of your business that rely on the content on your blog, then this is going to be a very valuable process for you. Content creation can be very time-consuming, but preparing a comprehensive outline (which is what I’m going to help you with today) will help you streamline the creation of these blog posts and speed things up.
- Where is this done: This will be done in your browser, in Google Docs, Google Sheets and a couple of free third-party applications (we are going to talk about those in a little bit.)
- When is this done: You’ll go through this process anytime you need to create a new blog post.
- Who does this: Anyone on your content creation team.
Let’s get going.