A brief introduction to SEO, with a video from Matt Cutts, head of the webspam team at Google.
This is a 6 lesson demo of the ClickMinded SEO Training Course.
The full course is 62 lectures and approximately 5 hours long.
A few things before getting started:
2. When watching videos, feel free to full-screen by pressing the button on the bottom right:
3. There’s also a 12 lecture mini-course, ‘Start a New Site From Scratch’ in the top navigation, which is a ~1 hour screencast of exactly how to start an SEO-friendly site from start to finish. This is also disabled for the demo.
A quick, high-level summary of search engine optimization, and the factors that are most important.
A summary of on-page optimization, aka the "stuff" on your webpage. Content includes examples of common mistakes people make when they first start learning SEO regarding their on-page optimization. This is often called "designing for search engines".
A summary of keyword research, how to use the Google Adwords keyword planner, and why keyword research is the foundation for everything that you do in SEO.
Understanding what the user is looking for and getting into their head is vital to picking the right keywords for your site.
A quick overview of why it's important to use not only your keywords in your copy, but phrases that are similar in nature as well.