Learn how search engine optimization works.

ClickMinded is a search engine optimization video training course, designed to teach you how to bring more traffic, users and customers to your website.

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Preserve Your Time

Years of trial-and-error to learn from.

High ROI Marketing

HUGE return on investment.

Save Some Cheese

Avoid paying an agency.

50+ Video Lectures

Content sliced into short segments.

Don’t Miss a Thing

Comprehensive SEO checklist included.

Ideas for Experts

SEO professionals recommend the class.

Mobile Friendly

Take the course on multiple devices.

Lots of Love

Thousands of happy students!

Resume Builder

Put the course on your CV or Resume.

The ClickMinded Search Engine Optimization Training Course is a step-by-step guide to getting your site ranking higher in search engines, in order to get more traffic and acquire more customers. The class has been designed to help you understand how search engine optimization fundamentally works — and gives you simple techniques that you can immediately start implementing, in order to help your site rank higher and pull in more traffic from search engines.

What does this mean for you? No more getting stuck on outdated SEO tactics or strategies that you’re unsure of. No more sifting through mediocre advice or trying to understand what’s true and what’s false. Instead, you’ll learn how to implement a simple, effective strategy that will start bringing more qualified traffic to your website.

Who is this guy?

Tommy Griffith has been in search engine optimization for the last 5 years. He was previously an SEO at PayPal, and is currently an SEO at Airbnb. He feels weird writing about himself in the 3rd person, but admits that it sounds slightly more epic.

SEO Airbnb

Course Curriculum

Introduction to SEO

A foundational introduction to how search engine optimization fundamentally works.

On-Page Optimization

Understand keyword research and user searcher intent (with video tutorials).

Off-Page Optimization

An overview of off-page optimization and the importance of having a natural link profile.

Technical Optimization

301 redirects, canonical tags, site speed, HTML and XML sitemaps and indexing.

Social Media and SEO Synopsis

How social media networks like Twitter and Facebook affect search engine rankings.

Competitive Analysis Tools

Actionable data on which tools to use in order to analyze your competitors’ strategy.

New Site Video Tutorial

A 12 lecture, 60-minute video tutorial, with the exact strategy I use to start new websites.

Startup SEO Audit

A 20 minute tutorial with a comprehensive analysis of a startup in San Francisco.

The SEO Training Handbook

All of the material in the 5-hour course, available for download so you can follow along.

Frequently Asked Questions

What’s the deal?

ClickMinded was originally a live, face-to-face training class I held for my colleagues in marketing at PayPal. It then evolved into an all-day weekend training course for startups in San Francisco. I was getting good feedback on it and decided to turn it into an online class. Originally designed as a one-day SEO training bootcamp, the much more evolved online version aims to empower students to confidently and intelligently take control of their organic search strategy, as quickly as possible.

When was the class last updated?

November 2013.

What difficulty level are we talking about here?

This course has been developed for people with little to no experience in search engine optimization. That being said, even those well-versed in online marketing will find a significant amount of the information useful. The course and video tutorials are split up in a way so that the introductory content can be easily skipped if needed. A number of my colleagues in the SEO industry have taken away a lot from the course.

How long is the class?

The course is a little more than 5 hours. It has been cut up into small, digestible and organized segments, so you can refer back to it when questions about specific topics come up long after you’ve taken the class.

What secret tactics am I going to learn that no one else knows?

None. You can learn everything in this class through other people’s blog posts, forums, and trial-and-error. There is nothing secret here. That said, there is a lot of information (and misinformation) out there. This class is designed to make search engine optimization as digestible as possible, but it won’t be teaching you anything you can’t learn on your own.

Is the class actionable? Can I implement what I learn immediately?

It sure is, and you sure can, bud. After having some of my friends and colleagues take this class, the most frequent comment I heard was “This is great… but how do I get started?”. That’s why I added a comprehensive video tutorial of how I start a new website in the most SEO-friendly way possible. It’s an hour and twenty minutes of pure video screen capture, and contains the exact strategy I use to developing a website, from concept to completion:

  • Thinking up an idea and doing the corresponding keyword research
  • Mapping prospective keywords to URLs
  • Deciding on and purchasing a domain name
  • Getting the site live and hosted on Dreamhost
  • Installing WordPress and a WordPress theme
  • Configuring wordpress for SEO best practices
  • Installing multiple plugins
  • Installing Google / Bing Webmaster Tools and analytics
  • And a deep analysis of competitor links, in order to get a head start on rankings

Is there a monthly fee? How long will I have access to the course?

No! Just a one time fee, and you’ll have lifetime access to the course, including updates.

I’m in – where do I sign up?

ClickMinded Enroll

Lesson Index


  • Introduction to SEO
  • What’s Important in SEO

On-Page Optimization

  • Understanding Searcher Intent
  • Keyword Research Video Tutorial
  • Importance of Synonyms
  • Title Tags
  • Meta Description Tags
  • Heading Tags
  • ALT Tags
  • Body Copy
  • Internal Link Anchor Text

Off-Page Optimization

  • PageRank
  • The 4 Rules of Link Building
  • Criteria for a Good Link
  • Synthetic vs. Natural Links
  • No-Follow vs. Do-Follow Links
  • Recovering From Bad Links
  • Creating a Great Resource
  • Link Building Tactics
  • Advanced Link Building Q&A

Technical Optimization

  • Site Foundation
  • Age of Domain
  • Duplicate Content
  • 301 Redirects
  • Canonical Tags
  • Indexing
  • WWW vs. Non-WWW
  • XML Sitemaps
  • Site Speed

Updated Modules

  • Evaluating Competitor Links
  • International SEO
  • SEO for WordPress
  • Social Media and SEO
  • Reputation Management
  • SEO Tools Review
  • Authorship Markup
  • Google’s Panda Update
  • Google’s Penguin Update
  • Google’s (Not Provided) Update
  • Secure Search aka (not provided)
  • Schema Markup
  • Google Hummingbird
  • Live Startup SEO Audit

The ClickMinded SEO Training Course is a comprehensive online training class,
designed to teach you how search engine optimization fundamentally works.