A Powerful & Customizable Dropshipping Business Marketing Strategy (FREE)

A comprehensive dropshipping business marketing strategy, covering the entire sales funnel and all digital marketing channels. Designed to you get more traffic and customers for your dropshipping business business.
Prepared by: Eduardo Yi
Created on: March 5, 2025
Your Strategy
Primary Item (H2)
Primary Item (H2)

The Sales Funnel

The sales funnel is a visual way to understand the journey your customers take, from first discovering your business to eventually making a purchase. Imagine it like a funnel shape: at the top, many people might learn about your business, but fewer move down to become actual buyers.

Optimizing your entire sales funnel, you're able to increase the number of people who move smoothly from interested browsers to loyal, paying customers.

It helps ensure every part of your business—from your website to your follow-up emails—is designed to guide people toward buying. The clearer this pathway, the easier it is to boost your sales and grow your business.

The marketing plan below includes dozens of marketing ideas and tactics to optimize your entire sales funnel.

Your Target Personas

A target persona is a fictional representation of your ideal customer, created by researching and understanding the behaviors, needs, and preferences of people most likely to buy your products or services.

Think of it as drawing a detailed portrait of your best customer, including details like their age, interests, job, daily habits, and the challenges they face.

By visualizing this customer, you're better able to understand what motivates them, how to communicate effectively, and how to reach them through your marketing efforts.

Rather than trying to appeal to everyone—which can lead to wasted resources and ineffective marketing—you can specifically tailor your messages to resonate deeply with the people most likely to become loyal customers.
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Your Target Persona #1: Daring Debby
Age: 32 | Education: Bachelor's in Marketing | Occupation: Entrepreneur starting a dropshipping business
"I feel overwhelmed by the options out there and unsure how to choose the best products for my store. I'm scared of wasting money and time finding suppliers who will actually deliver."
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Visible Goals
These are the goals your target persona would tell you about.
Launch my online store within three months
Select trendy products that can sell well
Build a loyal customer base quickly
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True Goals
These are the real things they want to achieve.
"I want to create a successful business that allows me to escape my 9-to-5 job"
"If I succeed, I can travel more and achieve financial freedom"
"I need to prove to my friends and family that I can build something meaningful"
🙅‍♂️
Purchasing Objections
These are your target persona's doubts about your product.
"I'm not sure if dropshipping can really be profitable in a crowded market"
"I worry that poor supplier quality will hurt my brand's reputation"
"I'm concerned about how long it takes for customers to receive their orders"
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Answer to Objections
These are your product's answers to your target persona's doubts.
With careful research and marketing, you can find your niche even in a crowded market
Partnering with reputable suppliers ensures product quality, which builds your credibility
Our platform automated fulfillment processes allows for faster shipping times, enhancing customer satisfaction
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Transformation
In your target persona's own words, here's how your product has improved their life.
"Now that I've launched my dropshipping store, I feel more confident and empowered. I no longer worry about inventory and can focus on marketing and connecting with customers. I've even made my first few sales, and I'm excited to watch my dreams become reality."
How to use this information: You should think about your target persona every time you're working on any marketing campaign. Your landing pages, blog posts, social posts, ads, videos, email copy, new products, should all be targeted at your target persona.
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Your Target Persona #2: Savvy Sam
Age: 28 | Education: Associate's in Arts | Occupation: Individual seeking unique products online
"I often struggle to find interesting and affordable products that stand out. I'm tired of seeing the same generic items everywhere, and I don’t want to overspend."
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Visible Goals
These are the goals your target persona would tell you about.
Find unique gifts for upcoming special occasions
Explore new products without high prices
Stay up-to-date with the latest trends in home decor
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True Goals
These are the real things they want to achieve.
"I want to impress my friends and family with thoughtful gifts"
"If I can find unique items, I will feel like I have a better sense of style"
"I need to save money while still enjoying the thrill of shopping"
🙅‍♂️
Purchasing Objections
These are your target persona's doubts about your product.
"I'm worried the quality won't meet my expectations"
"I fear hidden fees will make these products too expensive"
"I'm not comfortable with long shipping times from suppliers"
👍
Answer to Objections
These are your product's answers to your target persona's doubts.
We provide detailed descriptions and reviews to ensure you know exactly what you're getting
We prioritize working with suppliers who offer quick shipping to enhance your shopping experience
✨
Transformation
In your target persona's own words, here's how your product has improved their life.
"Since discovering this dropshipping platform, I've been able to find unique, affordable gifts that impress everyone. I've expanded my collection of trendy items while sticking to my budget, making shopping fun and fulfilling."
How to use this information: You should think about your target persona every time you're working on any marketing campaign. Your landing pages, blog posts, social posts, ads, videos, email copy, new products, should all be targeted at your target persona.

Top of the Funnel

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Your Goal at the Top of the Funnel: Awareness
At this stage of the funnel, your marketing persona isn't aware of your product and isn't even necessarily looking for a product. They just know they have a problem. Your objective at the top of the funnel is for them to be aware of your business by providing value (without trying to get them to buy right away.)
New visitors to website
Total views on Instagram
Engagement rate on blog posts
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Content Marketing
Content marketing is all about creating the assets you'll promote and optimize on through the different marketing channels (SEO, social media, email marketing, and ads.) At the top of the funnel, you're creating your mass-market content, aimed to attract as many people as possible.
Content ideas:
Blog post: 'Top 10 Trending Products in Dropshipping for 2023'
Infographic: 'A Beginner's Guide to Starting a Dropshipping Business'
Video Series: 'Dropshipping Store Walkthrough - Success Stories of New Entrepreneurs'
Podcast Episode: 'Challenges and Opportunities in the Dropshipping Market'
Live Q&A Session: 'Ask Me Anything About Dropshipping - Tips and Tricks'
Seasonal Email Campaign: 'Must-have Products This Holiday Season in Dropshipping'
What to measure:
Page views on content
Social shares of articles
Engagement time on site
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SEO
With SEO, you can get your content to rank on the top of search engines for the keywords that your marketing persona is typing into Google. At the top of the funnel, the keywords you'll target will likely have a higher search volume and will be harder to rank for.
Keyword ideas:
How to choose trending dropshipping products
Benefits of starting a dropshipping business
Common mistakes in dropshipping for beginners
Effective marketing strategies for dropshipping
Understanding supplier relationships for dropshipping
Maximizing profits in dropshipping
Reducing shipping times in dropshipping
Successful examples of dropshipping businesses
Niche markets in dropshipping
Best practices for online store layout
What to measure:
Organic traffic growth
Keyword rankings for target phrases
Bounce rate on landing pages
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Paid Advertising
When it comes to ads, targeting is probably the most important predictor of a winning campaign (closely followed by ad creatives.) At the top of the funnel, you'll be looking for brand new audiences who have never heard about your company — these are called "Prospecting" campaigns.
Target audience ideas:
[Prospecting] Facebook Ads: Target young entrepreneurs aged 25-35 interested in e-commerce and online business opportunities
[Prospecting] Google Ads: Search 'how to start a dropshipping business' with tailored content linking back to your blog posts
[Prospecting] YouTube Ads: Showcase customer testimonial videos featuring successful dropshippers sharing their journeys
[Prospecting] Facebook Ads: Lookalike audience based on existing customers who have made recent purchases
[Remarketing] Google Ads: Target visitors to your 'trending products' page who didn't make a purchase
What to measure:
CPC (Cost per Click)
Ad impressions
Click-through rate (CTR)
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Social Media
The hardest part about doing social media as a brand/business, is that you should look to not behave like just another business on social media. Your social media content should be native to each channel in tone, format, and style. Because of its mass usage, social media is perfect for top of the funnel content.
Social media campaign ideas:
Instagram Stories highlighting trending products and behind-the-scenes content about dropshipping
Weekly themed posts on Facebook showcasing different categories of dropshipping products
Engaging polls or questions on Twitter related to product preferences and shopping habits
Share user-generated content from happy customers featuring dropshipped products
Host a TikTok challenge that encourages users to showcase unique finds from the store
What to measure:
Engagement rate per post
Follower growth rate
Traffic from social media platforms
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Marketing Experiments
For whatever campaign you launch, there will always be room for improvement. It's a good idea to pick a few experiments ideas and launch split tests designed to improve your most important metrics.
Experiment ideas:
A/B test different headlines for blog post titles to see which generates more clicks
Experiment with varying layouts of the homepage to increase the time spent on-site
Test call-to-action buttons on resource pages to see if changing color impacts click-through rates
Run split tests on pop-up forms encouraging email sign-ups after reading specific blog posts
Test the impact of page load times on bounce rates across different content formats
What to measure:
Conversion rate from experiments
Average time on page for tested content
Bounce rate comparison before and after changes

Middle of the Funnel

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Your Goal at the Middle of the Funnel: Consideration
At this stage of the funnel, your marketing persona is aware of your product but isn't ready to purchase. They are still doing research and comparing your solution against competitors. This is the time to build trust by giving them more information and provide answers to questions they might have. Your main objective at the middle of the funnel is to turn a stranger into a lead.
Return visitors to the website
Lead conversion rate
Engagement with educational content
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Content Marketing
The content you'll create for the middle of the funnel is typically called a "lead magnet." This is usually a free (or very cheap) piece of content that you'll offer to your marketing persona in exchange for their contact information (e.g. email address or phone number.)
Content ideas:
Webinar: 'Finding Your Niche in Dropshipping - How to Choose Products that Sell' for aspiring entrepreneurs
Blog post: 'Exploring Suppliers - How to Vet and Choose the Best Partners for Your Dropshipping Business'
E-book: 'The Ultimate Guide to Navigating Dropshipping Challenges and Building Customer Trust'
Video series: 'Case Studies of Successful Dropshippers - Learning from Their Triumphs and Mistakes'
Interactive quiz: 'What Type of Dropshipping Store Should You Start?' to engage potential entrepreneurs
Email course: '5 Days to Launch Your Dropshipping Store - Daily Tips and Actionable Steps'
What to measure:
Webinar attendance numbers
Download rates for e-books
Social shares of blog posts
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SEO
At the middle of the funnel, your marketing persona is likely specifically searching for information about the solutions to their problem (without looking into any specific product, yet.) These keywords are considered to have "higher intent" (aka, more valuable) than the ones at the top of the funnel, but they will have smaller search volumes.
Keyword ideas:
How to choose the best suppliers for dropshipping
Symptoms of a successful dropshipping niche market
Understanding pricing strategies in dropshipping
How to handle customer returns in dropshipping
Top tools for managing your dropshipping business
Marketing tactics for increasing sales in dropshipping
Efficient inventory management for dropshipping
Critical analysis of shipping times in dropshipping
Building your brand identity as a dropshipper
Common myths about dropshipping debunked
What to measure:
Increase in organic leads
Time spent on specific content pages
Keyword ranking improvements for targeted queries
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Paid Advertising
At the middle of the funnel, your paid advertising campaigns will zoom into people who are already aware of your brand somehow, but haven't yet become leads. "Remarketing" campaigns are great for this (although, you might also sometimes experiment with prospecting campaigns that try to convert strangers to leads right away.)
Target audience ideas:
[Prospecting] Facebook Ads: Target individuals searching for product sourcing solutions, aged 25-35 interested in starting a dropshipping business
[Remarketing] Google Ads: Visitors who viewed the webinar registration page but did not sign up
[Prospecting] YouTube Ads: Promote educational videos about dropshipping strategies targeting young entrepreneurs
[Remarketing] Facebook Ads: Users who interacted with your content but haven't yet visited the landing page
[Prospecting] Google Ads: Search 'finding dropshipping suppliers' to display ads linking to detailed supplier vetting blog post
What to measure:
Cost per lead (CPL)
Lead quality based on engagement metrics
Click-through rate (CTR) on educational content ads
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Social Media
The social media campaigns at this stage of the funnel are designed to get your marketing persona off of the social media channel and into your own platform (e.g. your website), where you can actually capture their contact information.
Social media campaign ideas:
Create Instagram polls asking followers about challenges they face in finding products for their dropshipping store
Host a live Q&A session on Facebook focusing on common doubts about dropshipping suppliers and strategies
Share snippets of success stories from dropshippers as motivational content on LinkedIn
Run a TikTok challenge asking followers to share their favorite products they discovered through your platform
Post user-generated content showing how customers use your platform to find unique products
What to measure:
Engagement rate on educational posts
Number of questions received during live sessions
Traffic from social channels to resource content
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Email Marketing
Email marketing is an often overlooked channel that's critical for the middle of the funnel. Email is a very effective way to reach your marketing persona directly. The most common mistake businesses make is underutilizing email in their marketing (you should think beyond just email newsletters.)
Email marketing campaign ideas:
Nurture email sequence: Series introducing essential dropshipping concepts and strategies after subscription
Webinar invitation email: Schedule to encourage participation in upcoming webinars on dropshipping niche markets
Educational newsletter: Bi-weekly updates featuring tips on product selection and supplier reviews
Follow-up email for downloads: Thank users for downloading e-books with additional resources related to dropshipping
Case study spotlight email: Share success stories highlighting effective strategies employed by recognized dropshippers
What to measure:
Open rates for educational and nurture sequences
Registration rates for webinars
Download rates for e-books or guides shared via email
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Marketing Experiments
For this stage of the funnel, your experiments will be designed to maximize the number of leads you get from your campaigns.
Experiment ideas:
A/B test different lead magnet offerings (e-books vs. webinars) to identify which converts better
Experiment with varying subject lines for emails to improve open rates and response engagement
Test different CTA placements (above the fold vs. after content) on resource pages to assess their impact on conversions
Run split tests on the registration forms for webinars, experimenting with the field requirements (names only vs. full details)
Assess the impacts of timing of your email sends on lead engagement and conversion rates
What to measure:
Conversion rates from lead magnets
Email open and click-through rates
Registration rates for webinars compared to previous campaigns

Bottom of the Funnel

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Your Goal at the Bottom of the Funnel: Purchase
At the bottom of the funnel, your marketing persona already knows your product and is ready to make a purchase decision. They already have all the information they need. Your objective at this stage is to address purchasing objections and convince them to take that last step and become a paying customer.
Conversion rate of leads to customers
Average order value (AOV)
Customer acquisition cost (CAC)
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Content Marketing
The content you'll create for the bottom of the funnel is purposely design to get your marketing persona to purchase. You don't have to be afraid to be sales-y or about talking about your product directly.
Content ideas:
Product comparison guide: 'Choosing the Best Dropshipping Suppliers for Your Business Needs'
Video testimonial series: 'Our Customers Share Their Dropshipping Success Stories'
Blog post: 'Top Mistakes New Dropshippers Make and How to Avoid Them'
Interactive tool: 'Profit Calculator for Your Dropshipping Store'
Email campaign: 'Limited Time Offer on Selected Products - Don't Miss Out!'
Webinar: 'Live Demo on How to Set Up Your Dropshipping Store Efficiently'
What to measure:
Conversion rate from content view to purchase
Engagement metrics on testimonials
Click-through rates on promotional emails
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SEO
At the bottom of the funnel, your marketing persona will be searching Google for information about your product (for example: reviews, pricing, features, etc), which is why you'll be optimizing for a lot of "branded" searches — these are searches that include your brand/product name.
Keyword ideas:
Best dropshipping suppliers for new entrepreneurs
Dropshipping FAQs answered
How long does shipping take in dropshipping?
Dropshipping customer service management tips
Understanding dropshipping pricing strategies
Is dropshipping worth it? Cost vs. benefits
Find best niche markets for dropshipping
Guidelines for writing great product descriptions
What to expect as a first-time dropshipper
Comparing dropshipping platforms
What to measure:
Organic traffic to product pages
Conversion rate on pages optimized for bottom-of-funnel keywords
Bounce rates on conversion-focused content
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Paid Advertising
At this stage of the funnel, you'll be running conversion campaigns to get purchases. These will be your highest revenue campaigns, where you will be keeping a close eye on your return on ad spend (ROAS.)
Target audience ideas:
[Prospecting] Google Ads: Target keywords relevant to 'dropshipping suppliers' and 'best products for dropshipping' to attract ready-to-purchase users
[Remarketing] Facebook Ads: Users who added products to their cart but did not complete the purchase
[Prospecting] YouTube Ads: Showcase how easy it is to start and run a dropshipping business with our platform
[Remarketing] Google Ads: Target visitors of your pricing page who didn’t sign up
[Prospecting] Google Ads: Advertise special promotions or discounts for new customers to entice immediate purchase
What to measure:
Cost per acquired customer (CAC)
Return on ad spend (ROAS)
Conversion rate of remarketing campaigns
🚀 Help me execute this paid ads strategy
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Social Media
The bottom of the funnel campaigns will usually only make up a small minority of your social media content.
Social media campaign ideas:
Facebook Live session demonstrating successful products and addressing common objections about dropshipping
Engaging Instagram stories showcasing user testimonials and behind-the-scenes content about fulfilling orders
Host a giveaway contest where users share their first dropshipping experience for increased engagement and visibility
Share case studies on LinkedIn detailing the success of customers using your dropshipping platform
Monitor social channels for brand mentions to engage with customers and address any concerns directly
What to measure:
Engagement rate on conversion-focused posts
New followers from promotional campaigns
Direct messages or inquiries from social channels
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Email Marketing
Email is perfectly tailored to run bottom of the funnel campaigns. After you've provided value to customers via your other email campaigns, you can run sales and promotional campaigns to get conversions.
Email marketing campaign ideas:
Abandoned cart email sequence: Remind customers of what they left behind with an additional discount offer
Follow-up email after purchase: Request feedback and suggest complementary products for future purchases
Exclusive offers email sequence: Send tailored promotions for repeat customers based on their purchase history
VIP access email: Invite top users to try out new products before they're available to the general public
Nurture email campaign: Tips on maximizing profits from recent purchases and encouraging further engagements
What to measure:
Open rates on promotional emails
Click-through rates from abandoned cart emails
Repeat purchase rates from follow-up campaigns
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Marketing Experiments
Your bottom-of-the-funnel experiments will have the objective of maximizing your profits. That could be by getting more first-time customers or increasing the amount of money you get from each customer on their first purchase.
Experiment ideas:
A/B test different product description styles to see which converts better
Experiment with varying CTA text on landing pages (e.g., 'Buy Now' vs. 'Get Yours Today')
Split test different layouts for product pages focusing on images versus videos
Test offering free shipping versus flat-rate shipping to see impact on conversion rates
Run experiments on timing and frequency of email promotions to enhance effectiveness
What to measure:
Conversion rate improvements from tests
Average time spent on conversion pages
Drop-off rates at various stages of the checkout process

Retention

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Your Goal at the Retention Stage: Increase Lifetime Value
In the retention stage, your marketing persona is already a customer of your product. Your objective is to increase the value you can extract from them directly by generating repeat purchases, upsells, or reducing churn; or indirectly by improving brand image or promoting referrals.
Customer retention rate
Customer lifetime value (CLV)
Net promoter score (NPS)
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Content Marketing
The objective of the content you'll create at the retention stage is to keep your existing customers happy by providing ongoing value (even after purchasing.)
Content ideas:
Monthly newsletter featuring new product highlights, tips for maximizing dropshipping success, and success stories from other entrepreneurs like Daring Debby
Video tutorial series: 'Advanced Dropshipping Techniques' focusing on upselling and cross-selling strategies
Interactive webinar: 'Maintaining Quality Supplier Relationships: Keys to Long-term Success' for both Daring Debby and Savvy Sam
Blog post: 'Leveraging Customer Feedback to Improve Your Dropshipping Business' encouraging customers to share their experiences
Loyalty program launch announcement: 'Introducing a Rewards Program for Our Loyal Customers!' emphasizing benefits and rewards
Customer satisfaction survey: 'Help Us Serve You Better - Share Your Experience with Our Products and Services'
What to measure:
Open rates of newsletters
Engagement rates on webinar content
Feedback received from customer surveys
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SEO
At the bottom of the funnel, you'll want to make sure your marketing persona can find all the information she needs to get the most of your product (e.g. knowledge base articles), or to solve any problems that may arise (e.g. support/contact page.)
Keyword ideas:
Best practices for engaging with dropshipping customers post-purchase
How to foster long-term relationships in e-commerce
Strategies for encouraging customer reviews and referrals
Steps to optimize your dropshipping business for repeat sales
Understanding customer behavior in online shopping
Importance of customer feedback in improving products
Tips for resolving common customer complaints
Guidelines for creating effective loyalty programs
Leveraging social proof in dropshipping marketing
Defining customer success in dropshipping
What to measure:
Organic traffic to content related to customer retention
Keyword rankings for retention-focused queries
Backlinks acquired from customer satisfaction pages
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Paid Advertising
At this stage of the funnel, you might choose to be run campaigns promoting of new features, upgrades, or promotions.
Target audience ideas:
[Remarketing] Facebook Ads: Target customers who made a purchase but have not returned in the last 30 days with ads showcasing new products or discounts
[Remarketing] Google Ads: Advertise to previous customers with the latest deals or loyalty program benefits directly related to their purchase history
[Remarketing] YouTube Ads: Highlight customer testimonials and success stories from users similar to Daring Debby and Savvy Sam
[Prospecting] Facebook Ads: Target audiences interested in e-commerce success and customer loyalty tips to attract new customers to the retention program
[Remarketing] Instagram Ads: Showcase user-generated content featuring satisfied customers using the platform's dropshipping products
What to measure:
Repeat customer conversion rate
Click-through rate on retention-focused ads
Return on ad spend (ROAS) from remarketing campaigns
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Social Media
Retention campaigns on social media revolve around building a sense of community with your existing customers. You'll do a lot of monitoring of brand mentions on social media.
Social media campaign ideas:
Regularly update Instagram Stories with customer testimonials and success cases highlighting the experience of Daring Debby and Savvy Sam
Create a Facebook group for existing customers to share their stories, challenges, and results, fostering community engagement
Host a monthly live Q&A session on relevant topics regarding dropshipping strategies and customer experience improvements
Monitor social media channels for brand mentions and respond promptly to feedback or inquiries to enhance customer relations
Share behind-the-scenes posts about changes made based on customer feedback, reinforcing a culture of listening and improvement
What to measure:
Engagement rates on testimonials posts
Growth rate of customer community interactions
Volume of customer feedback received through social media channels
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Email Marketing
Retention email campaigns will be a mix of educational emails (onboarding, activation, etc), transactional emails (reports, receipts, reminders, etc), and promotional emails (upgrades, upsells, etc.)
Email marketing campaign ideas:
Post-purchase follow-up emails requesting feedback and encouraging customers to leave reviews about their products
Exclusive offers and discounts for repeat customers promoted through an email campaign tailored to past buyers
Monthly performance report emails sharing insights on trending products and best-selling items among loyal customers
Birthday or anniversary emails offering special discounts to celebrate individual milestones of customers
Nurture email series providing tips and resources for enhancing dropshipping success value, adapting materials for ongoing support
What to measure:
Open rates on follow-up emails
Conversion rates from exclusive offers sent to returning customers
Response rate from customer feedback requests
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Marketing Experiments
Your retention experiments will have the objective of maximizing lifetime value of existing customers.
Experiment ideas:
A/B test different email subject lines for follow-ups to see which generates more customer responses
Experiment with varying formats of customer satisfaction surveys to identify which yields higher completion rates
Test different layouts and incentives for the loyalty program landing page to see which maximizes sign-ups
Run split tests for different types of post-purchase nurtures to determine the most effective way to engage returning customers
Assess the impact of timing for email sends around customer anniversaries or significant dates on engagement and repeat purchase rates
What to measure:
Response rates on A/B tested emails
Sign-up rates for loyalty programs compared to previous designs
Conversion rates on nurtured offerings post-purchase

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