If you work as a freelancer or for a company that provides social media services, having a social media proposal ready is critical to your success.
Without a pre-made proposal, you'd frequently find yourself putting out last-minute project proposals from scratch, missing out on essential details.
In this post, we'll cover significant aspects of writing a social media proposal that your clients will appreciate.
We've also put up a comprehensive and uncomplicated social media project proposal, so you don't have to come up with a new one every time. You can fill out our proposal template with your information. Send it, and your proposal is ready to bring new clients for you.
What Is a Social Media Proposal?
A social media proposal is a document to explain the services you will deliver to your potential client. In this research-based document, you'll define the client's marketing goals and objectives and then demonstrate why you're a good fit to help them achieve them.
When a company requires social media services or approaches you about your prospective services, proposals are issued. You can also propose businesses to offer your services.
You must include all essential aspects of a proposal to build a social media proposal that will land you the role.
How To Create a Social Media Proposal That Impresses Clients
1. Choose a Proposal Template For Your Brand
Create a social media proposal template for your brand if you're not sure where to begin with. Proposal templates are also available for download from Google Docs, Microsoft Office, and Canva.
We recommend downloading our ready-to-use social media proposal template, which includes all of the information you'll need to provide to your client.
Now that you have your proposal template ready, it is time to edit different elements of your proposal.
2. Draft Your Proposal
You should answer all of the client's questions in your proposal. They should be aware of everything they need to know about your social media strategy.
Include the following elements in your proposal:
Cover Letter:
Explain your company growth goals to the client in the cover letter, also how you will favorably affect their marketing tactics. Most importantly, make them feel comfortable with your concept. Make sure your cover letter doesn't seem like a sales pitch.
After the client becomes acquainted with your idea, now give them an overview of your project.
Give a Brief Overview of Your Project:
In this section, briefly outline your objectives and demonstrate how you will benefit the client by implementing your defined social media strategy. You don't have to go into particular specifics in this area because you will explain it in subsequent sections.
Thoroughly analyze your clients' present social media channels to describe what social media plan their brand requires and existing issues.
Explain Their Marketing Needs and Existing Problems:
Determine your client's requirements and current issues. Explain how and why these issues arose, as well as their influence on their company growth.
Propose Your Social Media Goals or Objectives For Their Brand:
After you identify the client’s problems, present your solutions to them. Set S.M.A.R.T. digital marketing goals: specific, measurable, attainable, realistic, and timely.
- S.M.A.R.T. Social Media Goal 1 (Eg. Increase Instagram Followers by 20% by Q2)
Give a detailed explanation of what you’ll do to achieve the set goal.
- S.M.A.R.T. Social Media Goal 2
Give a detailed explanation of what you’ll do to achieve the set goal.
Describe Your Project Plan in the ‘Scope of Work’ Section:
In this section, you have to explain everything regarding the project in detail. Tell them what unique social media aspects you’ll cover during the project. You can break this section into mini-sections.
This section can include:
- Social Media Content Calendar: When will you be posting and what you’ll be posting?
- Content Creation and Curation: What type of content are you planning to post on which media channels? How will you monitor media activities?
Demonstrate a Clear Project Timeline:
You need to have project deadlines so that the client is aware of the time required for your project.
Explain clearly, when you will achieve your target goal. Describe your project timeline for a complete understanding between you and the client regarding the project time frame.
Set Your Project Budget:
Now that your client knows how much time and effort you will be investing into the project. Share with them the project budget for the project.
Communicate to your client what the budget requirements will be for the project.
Tell What’s Next:
Finally, you will need to tell your prospect what they should do next after going through the proposal.
Tell your potential clients what step they should take after going through the proposal and how they can contact you, or if you will reach out to them again.
3. Proofread Your Draft and Send It
After creating your proposal draft, proofread and edit for mistakes to leave the perfect first impression on your client.
You can also share it with your team to get their inputs on the proposal.
Send the proposal to your client and stay in touch with them. Answer any question they have related to your social media plan.
Get Your Free Social Media Proposal Template
Yay! Now you are ready to craft a social media proposal to impress your clients, and get more work. Download our free ready-to-use and customizable template to make the task even easier for you.
