Real Estate  Marketing Toolkit
By ClickMinded

Agents: Massively Increase Bookings FAST

Reverse-engineer competitors, rank higher on Google, run profitable social campaigns & get more offers on listings.
The Real Estate Marketing Toolkit is a collection of digital marketing strategy templates, designed to massively increase traffic, showings and offers to your listings.
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Take a look inside one of our SOPs

Here's what's inside the Real Estate Marketing Toolkit

Over 300 pages of detailed, step-by-step walkthroughs and templates to flawlessly execute marketing Campaigns.
Last Updated: Jul 2022

7 Marketing Strategy SOPs

Reverse engineer competitors and create a winning plan for your marketing campaigns

SOP 086: Reverse-engineer a competitor's Email Marketing Strategy

Get hold of your competitor's emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.

SOP 089: Reverse engineer your competitor's traffic sources

Discover competitor's traffic sources data and summarize your findings into an audit report.

SOP 090: Reverse engineer your competitor's Backlink Strategy

Finding the best link building opportunities, and coming up with the link building campaigns can be a full-time job and take years to perfect. But competitors have probably already done all that work for you.

SOP 092: Reverse engineer your competitor's Keyword Strategy

Discover a competitors’ most important organic keywords and analyze how well they're working for them.

SOP 023: How to create social posts from a blog post

Bring more visitors to your blog posts and publish better content on your social media accounts.

SOP 028: Add social sharing links to your site

Easily add social sharing buttons to any website, so that your website visitors are able to easily share your content on their social channels.

SOP 056: How to Setup a Social Listening Campaign

Set up a social listening campaign that will identify, categorize and operationalize the way your company deals with social mentions in the most effective way.

11 Search Engine Optimization SOPs

Use these SOPs to rank higher on Google search results and increase visibility for your business

SOP 100: Set up a new Google My Business account

If you serve brick-and-mortar businesses, you probably find yourself going through the process of starting a new Google My Business account from scratch.

SOP 101: Optimizing a Google My Business listing

If your agency provides GMB optimization services, this SOP will completely streamline the process of taking a business listing from mediocre to world-class.

SOP 102: Creating and managing a Google My Business Organization account

Obtaining access to a clients' listing and managing access is a major problem. Google My Business Organization was designed to solve this problem.

SOP 154: Keyword Research for Local Business

Research a list of keywords that are relevant to your business and inform your local SEO strategy.

SOP 155: Build Citations in Local directories

Build local citations and increase your rankings in local SEO results.

SOP 158: Collect and manage customer reviews for Google Business Profile

Collect and manage customer reviews to boost your Google Business Profile rankings.

SOP 016: How to create awesome blog posts outlines

Create high-quality content that attracts users to your website, provides them the information they need, and converts them into customers.

SOP 018: Perform on-page optimization on a WordPress post with Yoast

Use Yoast to optimize each page and blog post on your website to be easily found on search engines.

SOP 041: Find on-page optimization opportunities on a website

Easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site.

SOP 071: How to launch a link building campaign for your existing content

Find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.

SOP 012: Launching a Guest-Blogging Link-Building Campaign

Easily find guest blogging opportunities, reach out, and create content to acquire high-quality backlinks that will help you outrank the competition.

7 Lead Generation SOPs

Use these SOPs to generate new leads and increase sales for your business

SOP 131: Set up a LinkedIn Lead Generation Form

Learn the best way to set up LinkedIn lead generation form and start collecting leads.

SOP 134: Set up a LinkedIn Lead Generation Ad Campaign

Step-by-step guide to execute a successful lead generation campaign on LinkedIn.

SOP 061: How to launch a lead generation campaign with Facebook Lead ads

Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot.

SOP 047: How to Create a Leadgen Landing Page

Create a high-converting, fully functional, and tested landing page for your lead generation campaigns that grow your email subscribers, works on all devices, and integrates with your analytics platforms.

SOP 126: Set up a LinkedIn Company Page

Create a new LinkedIn company page and successfully set it up for growth and engagement

SOP 128: Create a LinkedIn Ads Account

Step-by-step guide on how to set up a new LinkedIn ad account from scratch.

SOP 010: Create a Facebook Ads Account using Business Manager

Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely.

7 Analytics & Tracking SOPs

Use these SOPs to quickly set up tracking for your website.

SOP 004: Add Google Tag Manager to a WordPress Site

Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.

SOP 065: How to add Google Tag Manager to a Shopify Store

Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store.

SOP 066: How to add Google Tag Manager to a Squarespace Website

Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website

SOP 005: Installing the Facebook Pixel on Your Site

How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.

SOP 068: How to add a Facebook Pixel to a Shopify Store

Add the Facebook pixel to your Shopify Store in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads.

SOP 009: Adding Google Analytics to a site (using GTM)

Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.

SOP 067: How to add Google Analytics to a Shopify Store

Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website.

10 Marketing Templates

Scale your marketing efforts with done-for-you templates.

Template 003: Guest Blogging Link Building Campaign Control Sheet

Easily execute and keep track of your guest-blogging link-building campaigns.

Template 004: Guidelines for Content Repurposing

A simple template to outsource content repurposing to freelancers.

Template 005: Popular Content Analysis Worksheet

A simple template that will allow you to quickly analyze your competitors content at a glance, using specific measurable metrics.

Template 006: Blog Post Outline

Create a comprehensive blog post outline that makes it easier to create high-quality content.

Template 009: Social Media Distribution Worksheet

Plan the distribution of your content across different social media channels.

Template 013: 80/20 Site-Wide On-Page Optimization Worksheet

Use this worksheet to save time and optimize the content that represents the biggest traffic opportunities.

Template 016: Landing Page Creation Briefing

Use this detailed template to request new landing pages from your designers. When they're done, go through the included 24-step checklist to make sure that it's ready to go.

Template 025: Link Opportunities Worksheet

Identify massive link building opportunities for your existing content.

Template 032: Organic Keyword Reverse Engineering

Discover your competitors' organic search strategy by reverse-engineering the keywords generating traffic to their sites.

Deploy world-class marketing tactics for your real estate business

If you’ve tried marketing for your properties, you’re probably familiar with just how competitive, time-consuming and expensive it can be.

1
You want to implementing new marketing tactics, but you’re not sure where to begin.
2
You might be good at one channel, but not at the others (SEO, social media, email marketing, sales funnels).
3
You thought about hiring contractors to do some of the work, but you have NO documentation ready to give them when they join.
4
You’re busy wearing many hats, which makes you the bottleneck, and nothing can move forward without you

5
You haven’t documented ANYTHING yet and you’re not sure how to get started
5
You don’t want to have to keep up with every little change within digital marketing, and you’d love it if you could just pay a one-time fee for someone to give you a library of the most critical digital marketing SOPs, with free updates for life.

How to implement digital marketing best practice instantly, as quickly as possible, without spending time on documentation.

There are only so many hours in a day… As long as YOUR OWN TIME is a limiting factor, you won’t be able to scale your company as much as you want.

This was a huge problem for us when we were growing our business.

We tried looking for a solution online

But no one was sharing what we really needed: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.

Most digital marketing content is just cheap entertainment disguised as information

All these articles sound good in theory but are not actionable at all. We wanted something that we can hand off to a new hire, get them up to speed, and have them execute campaigns independently with little oversight.

But it all changed when we started creating and using SOPs

From strategy, analytics setup, campaign execution, to reporting. We have spent hundreds of hours creating documents, walkthroughs, and templates on how to run complex marketing campaigns for our business.

How to use SOPs to massively grow your Real Estate Agency

SOPs (standard operating procedures) are EXTREMELY DETAILED instructions that anyone can follow to perform a specific digital marketing task with 99% accuracy.
Want to optimize your website?
There's an SOP for that.
Need to create an SEO strategy from scratch?
There's an SOP for that.
Wondering how to run ads on Google Map?
There's an SOP for that.

Delegating work made easy

Pick your task. Send it to your team. Sit back and let your team worry about the details.
1. Pick an SOP
2. Send to your team
3. Wait for results
4. Grow your business
This is the least sexy, most “boring” type of content we could possibly create.

But it’s the stuff that will actually help you get more traffic, leads, and revenue.

There’s no fluff, no clickbait, no listicles. We focus all of our effort on creating extremely detailed and actionable walkthroughs.
Before discovering the ClickMinded SOP Library, our agency was struggling to build internal processes. We wanted to systematize everything, but found the task daunting. With the SOP Library, not only were we able to model how ClickMinded did things, but we learned a much better way to manage our system. Even better, we realized there were more efficient ways of doing things than we had been doing them.
Tim Berry
CEO - Reputation Local
As I’m building my agency, I have been looking to build and acquire tangible resources to help me scale – including digital marketing SOPs.

After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched. 
Chris Rodriguez
Owner - iExcel
I estimate we save several thousands of dollars each month by being more effective and action-oriented through the use of these SOPs.
Joshua Watson
SEO Director - Spiral Marketing Agency
I run a digital marketing agency team and have been in digital marketing over a decade, and no one has broken down these topics in as clear and well-organized way as the ClickMinded team.
Mike Kennedy
Owner - Stikky Media

With the Real Estate Marketing Toolkit, you can easily scale marketing operations without spending more of your own time doing it

Easily execute complex marketing campaigns

Follow the simple instructions if you want to DIY and get the campaign done on your own. Prefer to delegate? Just hand an SOP to a freelancer or virtual assistant and they’ll be able to easily follow along. No technical knowledge required. If they can read and use a computer, they’ll be able to successfully complete the task with 99% accuracy.

Follow proven processes that actually grow your business

Follow proven processes to increase visibility for your business and increase foot traffic to your store.

Drastically reduce time to train new contractors

Use SOPs to get new contractors up-to-date in record time. They will go from 0 to tracking billable hours faster than ever.

Build repeatable systems that make money on autopilot

Customize SOPs to fit your agency's needs and leverage them to build systems to grow your business without trading your time for money.

Set your team up to win

Make life easier for your marketing team - empower them with the templates, worksheets and the internal documentation they need to grow your site’s traffic and sales.

Save time and money

Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.

Attract new leads effortlessly with the Real Estate Marketing Toolkit

Lifetime Access For
$37
$497
40+ Digital Marketing SOPs & templates ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
Get Instant Access
ClickMinded instructors work with the best brands in the game
Devon Page
Director - Marketing for People
Shane Pollard
Lead Operator - WEBMECS
Oyekunle Damola
Digital Marketing Consultant
I can’t even tell you how often I go back to the ClickMinded SOP library. As a consultant, I haven’t come across a better resource (not that I’m really looking anymore). 

I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
Tammer Mahdy
Content Marketing Consultant

We did the work for you.
You just take all the credit

Something changed the moment we started using SOPs for our business. Our business started growing and, at the same time, I was spending less and less time actively working on it.

Looks great, right?

But this is the part no one tells you about.

Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feels like you’re not doing “real” work.

If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.

This turns a lot of people away from doing this type of work… even if they know how important it is.

The good news is that already we did most of the work for you with the Real Estate Marketing Toolkit.
These SOPs have saved us tons of time with their simple, step-by-step processes. I can literally just hand them off and have whoever execute.

Our traffic increased by 26% in ONE month after implementing the SOPs.
Laurence Bradford
Owner - Learntocodewith.me

Introducing: The ClickMinded Real Estate Marketing Toolkit

Get all the resources you need to flawlessly execute powerful Digital Marketing tactics with 99% accuracy.

Step-by-step walkthroughs

Over-the-shoulder walkthroughs that take you through the process in painstaking, meticulous detail, including easy-to-follow screenshots and gifs that anyone can follow, step by step.

White-label branding

Easily download all the SOPs, checklists and cheatsheets and add your own branding for clients and future prospects. We do the work, you get the credit.

Always up-to-date

Our entire library of SOPs and templates is always kept updated by our team. Whenever a tool or process changes, you'll get the new version of our documents automatically.

Editable, customizable, brandable

All of our templates are easy to edit, easy to customize and easy to brand. Only give your clients exactly the data they need, and easily brand the templates with your own logo and design.

Platforms covered

Theory is great, but results are more important. In this aspect, their SOPs are the Holy Grail & game changer. Showing me step-by-step how to do something for a newbie like me is EXTREMELY valuable!
Joseph Lau
Co-founder - Nanogic
These SOPs are so unique. They’re particularly incredible for people like me who are both terrible at documenting processes and terrible at finding time to document them. The more technical SOPs involving analytics and tag manager, etc. are particularly lifesaving for me.
Matthew Ballen
Freelance Copywriter

Attract new leads effortlessly with the Real Estate Marketing Toolkit

Lifetime Access For
$37
$497
40+ Digital Marketing SOPs & templates ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
Get Instant Access
ClickMinded instructors work with the best brands in the game

Frequently Asked Questions

ClickMinded is a digital marketing training used by over 10,000 agencies, entrepreneurs, and marketers. Our instructors have worked at companies like Airbnb, Lyft, and TechStars.

It’s designed to teach you how to massively increase traffic and sales for any website as quickly as possible

Extremely actionable. Each SOP is designed with a specific goal. Following its steps will allow anyone to complete a marketing task with 99% accuracy.

Yes! We actually encourage you to download and make edits to our SOPs.

Actually, this happens all the time. If there is a change, you’ll hear about it and we’ll update our SOPs to fit whatever changes happen.

Probably. Most ClickMinded students expense it for work or for their business.

No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.

With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.

None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.

There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.

ClickMinded is designed to make learning digital marketing easier and faster.

We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.

All of our products include a 14-day money-back guarantee.

Cool. Shoot us an email: [email protected]

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