Marketing Virtual Assistant Toolkit
By ClickMinded
10X Your Impact with Marketing SOPs for Virtual Assistants
Quickly transform yourself into a superhuman virtual assistant. Impress current and future employers, level-up your digital marketing expertise, increase your prices and make an enormously positive impact where you work.
The Marketing Virtual Assistant Toolkit is a collection of strategy templates and checklists, with step-by-step instructions on how to plan for, execute and scale up digital marketing campaigns for your clients, and massively increase your impact as a virtual assistant.
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Take a look inside one of our SOPs
Here's what's inside the Marketing Virtual Assistant Toolkit
Over 300 pages of detailed, step-by-step walkthroughs and templates to flawlessly Digital Marketing Campaigns for your clients.
Last Updated: Apr 2024
10 Search Engine Optimization SOPs
Discover massive keyword opportunites and Identify low-effort link opportunities for your clients.
SOP 002: Perform an on-page SEO audit on a page
Execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.
SOP 011: Keyword research / Keyword Mapping
Find and group keywords that people are looking for within your niche, and create a comprehensive keyword strategy that dominates search engines.
SOP 012: Launching a Guest-Blogging Link-Building Campaign
Easily find guest blogging opportunities, reach out, and create content to acquire high-quality backlinks that will help you outrank the competition.
SOP 020: Setting up Google Search Console
Perfectly set up Google Search Console for the first time, and to connect it with the Yoast SEO WordPress plugin.
SOP 041: Find on-page optimization opportunities on a website
Easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site.
SOP 076: How to perform a backlink audit on your website
Backlinks are an extremely important ranking factor for search engines, you want to make sure you’re taking full advantage of the links you are getting, and are not being penalized by poor links that you might have acquired.
SOP 019: Launching an Infographic Link Building Campaign
Find guestographic (infographic guest posts) opportunities, and effortlessly reach out to the respective site owners or editors to build high-quality, not spammy, contextual backlinks to your site.
SOP 071: How to launch a link building campaign for your existing content
Find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.
SOP 092: Reverse engineer your competitor’s Keyword Strategy
Discover a competitors’ most important organic keywords and analyze how well they're working for them.
SOP 026: Resources Page Link-Building Outreach
A highly efficient and successful method to enrich your backlink profile by massively reaching out to resource pages in your niche.
8 Facebook Ads SOPs
Create a winning plan for your Facebook ad campaigns with these high-level SOPs.
SOP 087: Reverse engineer your competitor’s Facebook Ads Strategy
Perform an in-depth analysis competitors’ Facebook Ads strategies. Uncover everything they're doing, from Ads, to Audiences and Landing Pages.
SOP 074: How to select your Facebook Ads Targeting
Select a solid targeting option for your Ad, based on data that is available to you and that takes into account other audiences that you are targeting across your account.
SOP 075: How to plan your Facebook Ads Campaigns
Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured.
SOP 062: Granting Access to Facebook Business Manager
Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.
SOP 010: Create a Facebook Ads account using Business Manager
Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely.
SOP 061: How to launch a lead generation campaign with Facebook Lead ads
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot.
SOP 070: How to select your Facebook Ads Campaign Objective
Pick the best campaign objective according to what you want your campaign to achieve, and how you want to implement it.
SOP 017: Setting up Facebook Conversion Tracking
Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Facebook's pixel conversion tracking.
6 Email Marketing SOPs
Step-by-Step email marketing best practices to grow an email lit and drive results
SOP 086: Reverse-engineer a competitor’s Email Marketing Strategy
Get hold of your competitor's emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.
SOP 047: How to Create a Leadgen Landing Page
Create a high-converting, fully functional, and tested landing page for your lead generation campaigns that grow your email subscribers, works on all devices, and integrates with your analytics platforms.
SOP 039: Sending bulk outreach emails with Gmail
Set up a system that will allow you to send bulk outreach emails directly from your Gmail and easily send customized emails to multiple addresses.
SOP 029: Set up an amazing welcome email with MailChimp
Create an engaging welcome email in MailChimp that will be sent automatically to your new email subscribers.
SOP 030: Grow your email list with a content upgrade popup
Easily promote your content upgrade (lead magnet) on your site using an unintrusive popup that grows your email list on auto-pilot.
SOP 093: How to Find Anyone’s Email Address
Finding a prospect's email address is a tedious process and usually requires some next-level of spy work. We've created a step-by-step process to easily find anyone's email address online.
5 Social Media SOPs
Use these battle-tested SOPs to build a social media presence.
SOP 034: Start and manage your editorial calendar
Creating and manage an editorial calendar to better plan and coordinate your team’s content marketing efforts.
SOP 040: Automate sharing your latest WordPress blog on social media
Set up an automated process of sharing your newly published Wordpress blog posts on your social media accounts, this will save you time and keep your audience engaged.
SOP 043: Performing a social media audit
Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your social media profiles.
SOP 044: Starting a social media calendar
Create a social media calendar to help you plan and track your business’ social media activity and never again ask "Hey guys, what goes on Facebook today?"
SOP 056: How to Setup a Social Listening Campaign
Set up a social listening campaign that will identify, categorize and operationalize the way your company deals with social mentions in the most effective way.
6 Analytics SOPs
Use these SOPs to execute analytics tracking for your client's site and ad campaigns.
SOP 006: Creating UTM URLs to Track Your Campaigns
Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site.
SOP 009: Adding Google Analytics 4 to a site (using GTM)
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.
SOP 005: Installing the Facebook Pixel on Your Site
How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.
SOP 004: Add Google Tag Manager to a WordPress Site
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.
SOP 013: Adding Google Ads Global Site Tag to a site (using GTM)
Perfectly add the Google Ads Global Site Tag to a site using Google Tag Manager.
SOP 021: Setting up Conversion Goals in Google Analytics
Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Google Analytics, and audit it to make sure that it is working as intended.
16 Marketing Templates
Scale your marketing efforts with done-for-you templates.
Template 001: SEO Audit Worksheet
A comprehensive 23 step worksheet to audit any page on your website that goes through on-page, off-page, and technical optimization.
Template 002: UTM Builder
Effortlessly track how your marketing efforts are performing by using this customizable automated UTM Generator and start using UTMs in seconds.
Template 003: Guest Blogging Link Building Campaign Control Sheet
Easily execute and keep track of your guest-blogging link-building campaigns.
Template 004: Guidelines for Content Repurposing
A simple template to outsource content repurposing to freelancers.
Template 008: Google Analytics conversion tracking decision tree
An extremely easy to follow flowchart that will quickly lead you to the most efficient and accurate way of tracking your Google Analytics goals.
Template 010: Resources Page Link Building Campaign Control Sheet
Easily execute and keep track of your resource-page link-building campaigns.
Template 012: Editorial Calendar Planner
A simple template that will allow you to strategically plan and brainstorm your content initiatives across your organization and make sure they remain relevant and are delivered on time.
Template 013: 80/20 Site-Wide On-Page Optimization Worksheet
Use this worksheet to save time and optimize the content that represents the biggest traffic opportunities.
Template 014: Social Media Audit Worksheet
Use this worksheet to quickly identify growth opportunities across your social media channels.
Template 015: Social Media Calendar
Create a bulletproof social media calendar for Facebook, Instagram, Twitter, Youtube, and Pinterest and never worry about what to post on any given day.
Template 016: Landing Page Creation Briefing
Use this detailed template to request new landing pages from your designers. When they're done, go through the included 24-step checklist to make sure that it's ready to go.
Template 019: Editorial Guidelines
Use this template to create comprehensive editorial guidelines for guest bloggers that want to contribute to your website.
Template 025: Link Opportunities Worksheet
Identify massive link building opportunities for your existing content.
Template 028: Funnel Designer Tool
Use this tool to sketch out your perfect funnel on the fly, using a set of done-for-you elements and easily bring your marketing campaigns to life.
Template 032: Organic Keyword Reverse Engineering
Discover your competitors' organic search strategy by reverse-engineering the keywords generating traffic to their sites.
Template 033: Backlink Audit Worksheet
Perform a comprehensive audit of your backlinks and identify potentially harmful links.
Transform Yourself Into a 10x Virtual Assistant and Become A Digital Marketing Machine
If you’ve been in the virtual assistant game for a while, you’re familiar with all the challenges of offering your services to busy business owners and professionals.
1
You already do excellent work, but there’s only one of you, and there is always a lot to do.
2
The more successful you are, the more work is given to you, until you’re completely maxed out.
3
You’re documenting processes for your team, but there’s just too much to write with so little time..
4
You’re expected to keep up with many digital marketing tools (SEO, social media, email marketing, analytics), and it’s hard to stay on top of all the changes.
5
All of these make it harder to increase your impact, increase your prices and sign on new clients
How to 10x your impact as a virtual assistant, without increasing your hours
There are only so many hours in a day… As long as YOUR OWN TIME is a limiting factor, you won’t be able to scale your agency as much as you want.
This was a huge problem for us when we were growing our business.
This was a huge problem for us when we were growing our business.
We tried looking for a solution online
But no one was sharing what we really needed: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.
Most digital marketing content is just cheap entertainment disguised as information
All these articles sound good in theory but are not actionable at all. We wanted something that we can hand off to a new hire, get them up to speed, and have them execute campaigns independently with little oversight.
But it all changed when we started creating and using SOPs
From strategy, analytics setup, campaign execution, to reporting. We have spent hundreds of hours creating documents, walkthroughs, and templates on how to run complex Google ad campaigns for our business.
How to use SOPs to massively increase your impact (and your prices)
SOPs (standard operating procedures) are EXTREMELY DETAILED instructions that anyone can follow to perform a specific digital marketing task with 99% accuracy.
Want to onboard clients and prove your value quickly?
There's an SOP for that.
Need to create a campaign strategy from scratch?
There's an SOP for that.
Wondering how to execute a lead generation campaign on Facebook?
There's an SOP for that.
Massively increase and scale up your impact
Pick your task. Send it to your team. Sit back and let your team worry about the details.
1. Pick an SOP
2. Send to your team
3. Wait for results
4. Invoice happy client
This is the least sexy, most “boring” type of content we could possibly create.
But it’s the stuff that will actually help you get more traffic, leads, clients, and revenue.
There’s no fluff, no clickbait, no listicles. We focus all of our effort on creating extremely detailed and actionable walkthroughs.
Before discovering the ClickMinded SOP Library, our agency was struggling to build internal processes. We wanted to systematize everything, but found the task daunting. With the SOP Library, not only were we able to model how ClickMinded did things, but we learned a much better way to manage our system. Even better, we realized there were more efficient ways of doing things than we had been doing them.
Tim Berry
CEO - Reputation Local
As I’m building my agency, I have been looking to build and acquire tangible resources to help me scale – including digital marketing SOPs.
After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.
After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.
Chris Rodriguez
Owner - iExcel
I estimate we save several thousands of dollars each month by being more effective and action-oriented through the use of these SOPs.
Joshua Watson
SEO Director - Spiral Marketing Agency
I run a digital marketing agency team and have been in digital marketing over a decade, and no one has broken down these topics in as clear and well-organized way as the ClickMinded team.
Mike Kennedy
Owner - Stikky Media
With the Marketing Virtual Assistant toolkit, you can massively increase your impact and raise your prices, without increase the number of hours you work
Easily execute complex digital marketing campaigns
Just follow the step-by-step instructions . No technical knowledge required. If you can read and use a computer, you’ll be able to successfully complete the task with 99% accuracy.
Instantly offer new, high-ticket services to your clients
Follow proven processes to add new service offerings and close larger deals with comprehensive package services.
Drastically reduce time to learn new digital marketing skills
Use SOPs to get up-to-date in record time. You will go from 0 to tracking high-priced billable hours faster than ever.
Follow repeatable systems that help you do more with less
Customize SOPs to fit your workflow needs and leverage them to execute quickly and effectively.
Increase client retention
Impress and delight clients by including SOPs in your deliverables. Put your own branding on SOPs and take all the credit for them!
Save time and money
Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.
Massively scale up your impact with the Marketing Virtual Assistant Toolkit
Lifetime Access For
$99
$499
50+ Digital Marketing SOPs & templates ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
ClickMinded instructors work with the best brands in the game
Devon Page
Director - Marketing for People
Shane Pollard
Lead Operator - WEBMECS
Oyekunle Damola
Digital Marketing Consultant
I can’t even tell you how often I go back to the ClickMinded SOP library. As a consultant, I haven’t come across a better resource (not that I’m really looking anymore).
I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
Tammer Mahdy
Content Marketing Consultant
We did the work for you.
You just take all the credit
Something changed the moment we started using SOPs for our business. Our business started growing and, at the same time, I was spending less and less time actively working on it.
Looks great, right?
But this is the part no one tells you about.
Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feels like you’re not doing “real” work.
If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.
This turns a lot of people away from doing this type of work… even if they know how important it is.
The good news is that already we did most of the work for you with the Marketing Virtual Assistant Toolkit.
Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feels like you’re not doing “real” work.
If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.
This turns a lot of people away from doing this type of work… even if they know how important it is.
The good news is that already we did most of the work for you with the Marketing Virtual Assistant Toolkit.
These SOPs have saved us tons of time with their simple, step-by-step processes. I can literally just hand them off and have whoever execute.
Our traffic increased by 26% in ONE month after implementing the SOPs.
Our traffic increased by 26% in ONE month after implementing the SOPs.
Laurence Bradford
Owner - Learntocodewith.me
Introducing: The ClickMinded Marketing Virtual Assistant Toolkit
Get all the resources you need to flawlessly execute powerful Digital Marketing tactics with 99% accuracy.
Step-by-step walkthroughs
Over-the-shoulder walkthroughs that take you through the process in painstaking, meticulous detail, including easy-to-follow screenshots and gifs that anyone can follow, step by step.
White-label branding
Easily download all the SOPs, checklists and cheatsheets and add your own branding for clients and future prospects. We do the work, you get the credit.
Always up-to-date
Our entire library of SOPs and templates is always kept updated by our team. Whenever a tool or process changes, you'll get the new version of our documents automatically.
Editable, customizable, brandable
All of our templates are easy to edit, easy to customize and easy to brand. Only give your clients exactly the data they need, and easily brand the templates with your own logo and design.
Platforms covered
Theory is great, but results are more important. In this aspect, their SOPs are the Holy Grail & game changer. Showing me step-by-step how to do something for a newbie like me is EXTREMELY valuable!
Joseph Lau
Co-founder - Nanogic
These SOPs are so unique. They’re particularly incredible for people like me who are both terrible at documenting processes and terrible at finding time to document them. The more technical SOPs involving analytics and tag manager, etc. are particularly lifesaving for me.
Matthew Ballen
Freelance Copywriter
Massively scale up your impact with the Marketing Virtual Assistant Toolkit
Lifetime Access For
$99
$499
50+ Digital Marketing SOPs & templates ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
ClickMinded instructors work with the best brands in the game
Frequently Asked Questions
ClickMinded is a digital marketing training used by over 10,000 agencies, entrepreneurs, and marketers. Our instructors have worked at companies like Airbnb, Lyft, and TechStars.
It’s designed to teach you how to massively increase traffic and sales for any website as quickly as possible
Extremely actionable. Each SOP is designed with a specific goal. Following its steps will allow anyone to complete a marketing task with 99% accuracy.
Yes! We actually encourage you to download and make edits to our SOPs.
Actually, this happens all the time. If there is a change, you’ll hear about it and we’ll update our SOPs to fit whatever changes happen.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All of our products include a 14-day money-back guarantee.
Cool. Shoot us an email: [email protected]