Inbound Marketing Toolkit
By ClickMinded
Massively Increase Sales FAST With Inbound Marketing
Scale up your inbound marketing, delegate business operations and implement repeatable frameworks for your team.
The Inbound Marketing Toolkit is a collection of digital marketing strategy templates, designed to help you massively increase traffic & sales through inbound marketing.
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Here's what's inside the Inbound Marketing Toolkit
Over 300 pages of detailed, step-by-step walkthroughs and templates to flawlessly execute inbound marketing Campaigns.
Last Updated: Nov 2022
16 Search Engine Optimization SOPs
Discover massive keyword opportunities, build high-quality backlinks, and create winning content for your company.
SOP 092: Reverse engineer your competitor's Keyword Strategy
Discover a competitors’ most important organic keywords and analyze how well they're working for them.
SOP 011: Keyword research / Keyword Mapping
Find and group keywords that people are looking for within your niche, and create a comprehensive keyword strategy that dominates search engines.
SOP 016: How to create awesome blog posts outlines
Create high-quality content that attracts users to your website, provides them the information they need, and converts them into customers.
SOP 034: Start and manage your editorial calendar
Creating and manage an editorial calendar to better plan and coordinate your team’s content marketing efforts.
SOP 052: How to create editorial guidelines for guest bloggers
Set up a clear set of editorial guidelines guest bloggers can follow when they want to submit articles to your site.
SOP 090: Reverse engineer your competitor's Backlink Strategy
Finding the best link building opportunities, and coming up with the link building campaigns can be a full-time job and take years to perfect. But competitors have probably already done all that work for you.
SOP 071: How to launch a link building campaign for your existing content
Find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.
SOP 010: Create a Facebook Ads Account using Business Manager
Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely.
SOP 012: Launching a Guest-Blogging Link-Building Campaign
Easily find guest blogging opportunities, reach out, and create content to acquire high-quality backlinks that will help you outrank the competition.
SOP 026: Resources Page Link-Building Outreach
A highly efficient and successful method to enrich your backlink profile by massively reaching out to resource pages in your niche.
SOP 041: Find on-page optimization opportunities on a website
Easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site.
SOP 076: How to perform a backlink audit on your website
Backlinks are an extremely important ranking factor for search engines, you want to make sure you’re taking full advantage of the links you are getting, and are not being penalized by poor links that you might have acquired.
SOP 077: How to Configure Search Console data in Google Analytics
Connect the dots by bringing Google Search Console's search data into Google Analytics, take advantage of Google Analytics' powerful reporting features and centralize your web analytics data in a single spot.
SOP 103: Perform on-page optimization on a WordPress post with SEOPress
Use SEOPress to optimize each page and blog post on your website to be easily found on search engines.
SOP 018: Perform on-page optimization on a WordPress post with Yoast
Use Yoast to optimize each page and blog post on your website to be easily found on search engines.
SOP 107: Perform on-page optimization on a WordPress post with RankMath
Use RankMath to optimize each page and blog post on your website to be easily found on search engines.
4 Funnel Optimizaton SOPs
Analyze your funnel and run A/B test to increase sales conversion.
SOP 072: How to prioritize your funnel initiatives
Create a clear roadmap for growth by determining which experiments to tackle first and which ones to abandon or leave for later.
SOP 084: How to Map Your Sales Funnel
Map your sales funnel in no time for free with ClickMinded's Funnel Designer tool. Plan from scratch, find growth opportunities, share it with your team or your clients.
SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website
Flawlessly plan, execute and analyze an A/B test on your website and determine whether a variant should be implemented definitively on your website or not, based on actual data.
SOP 059: How to Setup Google Optimize to run A/B tests on your Website
Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful data-driven changes to your user experience.
7 Social Media SOPs
Use these battle-tested SOPs to build a social media presence.
SOP 040: Automate sharing your latest WordPress blog on social media
Set up an automated process of sharing your newly published Wordpress blog posts on your social media accounts, this will save you time and keep your audience engaged.
SOP 042: How to get traffic from Quora
Draw consistent qualified traffic, leads, and email subscribers to your website and business from Quora.
SOP 044: Starting a social media calendar
Create a social media calendar to help you plan and track your business’ social media activity and never again ask "Hey guys, what goes on Facebook today?"
SOP 023: How to create social posts from a blog post
Bring more visitors to your blog posts and publish better content on your social media accounts.
SOP 028: Add social sharing links to your site
Easily add social sharing buttons to any website, so that your website visitors are able to easily share your content on their social channels.
SOP 056: How to Setup a Social Listening Campaign
Set up a social listening campaign that will identify, categorize and operationalize the way your company deals with social mentions in the most effective way.
SOP 043: Performing a social media audit
Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your social media profiles.
5 Email Marketing SOPs
Step-by-Step email marketing best practices to grow an email lit and drive results.
SOP 086: Reverse-engineer a competitor's Email Marketing Strategy
Get hold of your competitor's emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.
SOP 030: Grow your email list with a content upgrade popup
Easily promote your content upgrade (lead magnet) on your site using an unintrusive popup that grows your email list on auto-pilot.
SOP 029: Set up an amazing welcome email with MailChimp
Create an engaging welcome email in MailChimp that will be sent automatically to your new email subscribers.
SOP 048: Creating an email address with your own domain name
Create an email address with your own domain name and contact clients and partners using a professional, branded email address.
SOP 047: How to Create a Leadgen Landing Page
Create a high-converting, fully functional, and tested landing page for your lead generation campaigns that grow your email subscribers, works on all devices, and integrates with your analytics platforms.
19 Marketing Templates
Scale your marketing efforts with done-for-you templates.
Template 003: Guest Blogging Link Building Campaign Control Sheet
Easily execute and keep track of your guest-blogging link-building campaigns.
Template 004: Guidelines for Content Repurposing
A simple template to outsource content repurposing to freelancers.
Template 005: Popular Content Analysis Worksheet
A simple template that will allow you to quickly analyze your competitors content at a glance, using specific measurable metrics.
Template 006: Blog Post Outline
Create a comprehensive blog post outline that makes it easier to create high-quality content.
Template 007: Infographic Link Building Campaign Control Sheet
Easily execute and keep track of your infographic link-building campaigns.
Template 009: Social Media Distribution Worksheet
Plan the distribution of your content across different social media channels.
Template 010: Resources Page Link Building Campaign Control Sheet
Easily execute and keep track of your resource-page link-building campaigns.
Template 012: Editorial Calendar Planner
A simple template that will allow you to strategically plan and brainstorm your content initiatives across your organization and make sure they remain relevant and are delivered on time.
Template 013: 80/20 Site-Wide On-Page Optimization Worksheet
Use this worksheet to save time and optimize the content that represents the biggest traffic opportunities.
Template 015: Social Media Calendar
Create a bulletproof social media calendar for Facebook, Instagram, Twitter, Youtube, and Pinterest and never worry about what to post on any given day.
Template 016: Landing Page Creation Briefing
Use this detailed template to request new landing pages from your designers. When they're done, go through the included 24-step checklist to make sure that it's ready to go.
Template 019: Editorial Guidelines
Use this template to create comprehensive editorial guidelines for guest bloggers that want to contribute to your website.
Template 021: A/B Test Documentation Spreadsheet
Start using this spreadsheet to create a massive knowledge library that collects and shares the results of all the tests that you've been running on your business.
Template 025: Link Opportunities Worksheet
Identify massive link building opportunities for your existing content.
Template 026: Growth Strategy Template
Use this template to easily determine which growth experiments to tackle first and which ones to abandon or leave for later.
Template 028: Funnel Designer Tool
Use this tool to sketch out your perfect funnel on the fly, using a set of done-for-you elements and easily bring your marketing campaigns to life.
Template 031: Competitor Backlink Strategy Reverse Engineering Worksheet
Use this template to reverse-engineer your competitors' backlinks and plan your own link building strategy.
Template 032: Organic Keyword Reverse Engineering
Discover your competitors' organic search strategy by reverse-engineering the keywords generating traffic to their sites.
Template 033: Backlink Audit Worksheet
Perform a comprehensive audit of your backlinks and identify potentially harmful links.
Take a look inside one of our SOPs
Engage & Attract Users To The Top Of Your Funnel EASILY
If you’ve thought about trying new inbound marketing strategies, you’re familiar with how tough it can be to get started:
1
You want to implementing new inbound marketing tactics, but you’re not sure where to begin.
2
You might be good at one channel, but not at the others (SEO, social media, email marketing, sales funnels).
3
You thought about hiring contractors to do some of the work, but you have NO documentation ready to give them when they join.
4
The inbound marketing tactics you already understand are locked away inside YOUR head and no-one else’s - meaning you’re the bottleneck and nothing can move forward without you.
5
You haven’t documented ANYTHING yet and you’re not sure how to get started.
6
You don’t want to have to keep up with every little change within inbound marketing, and you’d love it if you could just pay a one-time fee for someone to give you a library of the most critical digital marketing SOPs, with free updates for life.
How to scale up your inbound marketing efforts as quickly as possible, without sacrificing your time.
There are only so many hours in a day… As long as YOUR OWN TIME is a limiting factor, you won’t be able to scale your company as much as you want.
This was a huge problem for us when we were growing our business.
This was a huge problem for us when we were growing our business.
We tried looking for a solution online
But no one was sharing what we really needed: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.
Most digital marketing content is just cheap entertainment disguised as information
All these articles sound good in theory but are not actionable at all. We wanted something that we can hand off to a new hire, get them up to speed, and have them execute campaigns independently with little oversight.
But it all changed when we started creating and using SOPs
From strategy, analytics setup, campaign execution, to reporting. We have spent hundreds of hours creating documents, walkthroughs, and templates on how to run complex inbound campaigns for our business.
How to use SOPs to massively grow any business
SOPs (standard operating procedures) are EXTREMELY DETAILED instructions that anyone can follow to perform a specific digital marketing task with 99% accuracy.
Want to run a link building campaign for your site?
There's an SOP for that.
Need to create a campaign strategy from scratch?
There's an SOP for that.
Wondering how to launch A/B tests on your sales pages
There's an SOP for that.
Delegating work made easy
Pick your task. Send it to your team. Sit back and let your team worry about the details.
1. Pick an SOP
2. Send to your team
3. Wait for results
4. Grow your business
This is the least sexy, most “boring” type of content we could possibly create.
But it’s the stuff that will actually help you get more traffic, leads, clients, and revenue.
There’s no fluff, no clickbait, no listicles. We focus all of our effort on creating extremely detailed and actionable walkthroughs.
Before discovering the ClickMinded SOP Library, our agency was struggling to build internal processes. We wanted to systematize everything, but found the task daunting. With the SOP Library, not only were we able to model how ClickMinded did things, but we learned a much better way to manage our system. Even better, we realized there were more efficient ways of doing things than we had been doing them.
Tim Berry
CEO - Reputation Local
As I’m building my agency, I have been looking to build and acquire tangible resources to help me scale – including digital marketing SOPs.
After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.
After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.
Chris Rodriguez
Owner - iExcel
I estimate we save several thousands of dollars each month by being more effective and action-oriented through the use of these SOPs.
Joshua Watson
SEO Director - Spiral Marketing Agency
I run a digital marketing agency team and have been in digital marketing over a decade, and no one has broken down these topics in as clear and well-organized way as the ClickMinded team.
Mike Kennedy
Owner - Stikky Media
With the Inbound Marketing Toolkit, you can easily scale your operations without spending more of your own time doing it
Easily execute complex digital marketing campaigns
Follow the simple instructions if you want to DIY and get the campaign done on your own. Prefer to delegate? Just hand an SOP to a freelancer or virtual assistant and they’ll be able to easily follow along. No technical knowledge required. If they can read and use a computer, they’ll be able to successfully complete the task with 99% accuracy.
Quickly create content that engages and attracts new users
Follow proven processes to create new contact that engages and attracts new leads to the top of your sales funnel.
Drastically reduce time to train new contractors
Use SOPs to get new contractors up-to-date in record time. They will go from 0 to tracking billable hours faster than ever.
Build repeatable systems that make money on autopilot
Customize SOPs to fit your business' needs and leverage them to build systems to scale without trading your time for money.
Set your team up to win
Make life easier for your digital marketing team - empower them with the templates, worksheets and the internal documentation they need to grow your site’s traffic and sales.
Save time and money
Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.
Attract new customers effortlessly with the Inbound Marketing Toolkit
Lifetime Access For
$37
$497
50+ Digital Marketing SOPs & templates ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
ClickMinded instructors work with the best brands in the game
Devon Page
Director - Marketing for People
Shane Pollard
Lead Operator - WEBMECS
Oyekunle Damola
Digital Marketing Consultant
I can’t even tell you how often I go back to the ClickMinded SOP library. As a consultant, I haven’t come across a better resource (not that I’m really looking anymore).
I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
Tammer Mahdy
Content Marketing Consultant
We did the work for you.
You just take all the credit
Something changed the moment we started using SOPs for our business. Our business started growing and, at the same time, I was spending less and less time actively working on it.
Looks great, right?
But this is the part no one tells you about.
Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feels like you’re not doing “real” work.
If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.
This turns a lot of people away from doing this type of work… even if they know how important it is.
The good news is that already we did most of the work for you with the Inbound Marketing Toolkit.
Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feels like you’re not doing “real” work.
If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.
This turns a lot of people away from doing this type of work… even if they know how important it is.
The good news is that already we did most of the work for you with the Inbound Marketing Toolkit.
These SOPs have saved us tons of time with their simple, step-by-step processes. I can literally just hand them off and have whoever execute.
Our traffic increased by 26% in ONE month after implementing the SOPs.
Our traffic increased by 26% in ONE month after implementing the SOPs.
Laurence Bradford
Owner - Learntocodewith.me
Introducing: The ClickMinded Inbound Marketing Toolkit
Get all the resources you need to flawlessly execute powerful Digital Marketing tactics with 99% accuracy.
Step-by-step walkthroughs
Over-the-shoulder walkthroughs that take you through the process in painstaking, meticulous detail, including easy-to-follow screenshots and gifs that anyone can follow, step by step.
White-label branding
Easily download all the SOPs, checklists and cheatsheets and add your own branding for clients and future prospects. We do the work, you get the credit.
Always up-to-date
Our entire library of SOPs and templates is always kept updated by our team. Whenever a tool or process changes, you'll get the new version of our documents automatically.
Editable, customizable, brandable
All of our templates are easy to edit, easy to customize and easy to brand. Only give your clients exactly the data they need, and easily brand the templates with your own logo and design.
Platforms covered
Theory is great, but results are more important. In this aspect, their SOPs are the Holy Grail & game changer. Showing me step-by-step how to do something for a newbie like me is EXTREMELY valuable!
Joseph Lau
Co-founder - Nanogic
These SOPs are so unique. They’re particularly incredible for people like me who are both terrible at documenting processes and terrible at finding time to document them. The more technical SOPs involving analytics and tag manager, etc. are particularly lifesaving for me.
Matthew Ballen
Freelance Copywriter
Attract new customers effortlessly with the Inbound Marketing Toolkit
Lifetime Access For
$37
$497
50+ Digital Marketing SOPs & templates ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
ClickMinded instructors work with the best brands in the game
Frequently Asked Questions
ClickMinded is a digital marketing training used by over 10,000 agencies, entrepreneurs, and marketers. Our instructors have worked at companies like Airbnb, Lyft, and TechStars.
It’s designed to teach you how to massively increase traffic and sales for any website as quickly as possible
Extremely actionable. Each SOP is designed with a specific goal. Following its steps will allow anyone to complete a marketing task with 99% accuracy.
Yes! We actually encourage you to download and make edits to our SOPs.
Actually, this happens all the time. If there is a change, you’ll hear about it and we’ll update our SOPs to fit whatever changes happen.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All of our products include a 14-day money-back guarantee.
Cool. Shoot us an email: [email protected]
Get Your FREE Mini-SOP Toolkit
Instantly offer these new, high-ticket services to your clients:
Implementing and Analyzing Heatmaps
Create High Converting Landing Pages
Reverse Engineer Your Competitor's SEO Keyword Strategy