Google Analytics 4 Toolkit
By ClickMinded

Transition your Team & Clients to Google Analytics 4 by Sending ONE Email

Imagine sending ONE email to your team or customers that had EVERYTHING they needed to transition to GA4, without ANY help or input from you.
The Google Analytics 4 Toolkit  is a collection of SOPs and templates, designed to help you easily migrate from Google Universal Analytics (UA), to Google Analytics 4 (GA4), as quickly and painlessly as possible.
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Here's what's inside the Google Analytics 4 Toolkit

Over 300 pages of detailed, step-by-step walkthroughs and templates to design flawless Digital Marketing Campaigns
Last Updated: Jul 2022

18 Setup & Installation SOPs

Perfectly set up Google Analytics 4 on any site and integrate with other Google properties

SOP 163: Set up Google Analytics 4 account

Set up a Google Analytics 4 account from scratch

SOP 164: How to add Google Analytics 4 to Squarespace

Successfully add Google Analytics 4 to Squarespace without knowing how to code.

SOP 165: Link Google Analytics 4 with Google Search Console

Integrate Google Analytics 4 with Google Search Console to view organic search data in your dashboard.

SOP 004: Add Google Tag Manager to a WordPress Site

Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.

SOP 065: How to add Google Tag Manager to a Shopify Store

Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store.

SOP 009: Adding Google Analytics to a site (using GTM)

Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.

SOP 067: How to add Google Analytics to a Shopify Store

Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website.

SOP 117: Granting access to Google Analytics

Grant access to Google Analytics account to a new user so they can run analysis and create GA reports for your site.

SOP 015: Excluding own traffic from Google Analytics

Exclude all traffic that is generated by you, or your employees/contractors to keep your data clean and as accurate as possible.

SOP 036: Setting up cross-domain tracking with GTM

Correctly collect all the traffic data that comes to the domains that are under your control and analyze how users interact across them in Google Analytics.

SOP 033: Verifying that you’re tracking subdomains correctly in GA

Audit, and fix the most common issues that affect websites doing subdomain tracking and make sure your Google Analytics setup is correctly configured.

SOP 035: Displaying subdomains in your Google Analytics Reports

Set up a hostname filter in Google Analytics that will add your page’s subdomain information to your reports to easily and accurately analyze your traffic and distinguish different subdomains.

SOP 136: Link Google Analytics Property to Google Ads Account

Link Google Analytics and Google Ads Account so you can view and create advanced user segments for reporting.

SOP 013: Adding Google Ads Global Site Tag to a site (using GTM)

Perfectly add the Google Ads Global Site Tag to a site using Google Tag Manager.

SOP 025: Adding Google Ads conversion tracking to a site (using GTM)

Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.

SOP 116: Granting access to Google Tag Manager

Grant access to Google Tag Manager account to a new user so they can add a pixel or other code to your website.

SOP 063: How to manage user access for Google Ads

Properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads account and have full control over who has access to what.

SOP 082: Set up Google Analytics alerts to monitor your main KPIs

This SOP will make sure you catch any meaningful changes, in real-time, without logging into Analytics every day.

6 Goals and Tracking set up SOPs 

Set up custom events and goals in Google Analytics 4 to track how users interact with your site.

SOP 166: Set up lead tracking in Google Analytics 4

Starts tracking leads sign up on the conversion report in Google Analytics 4

SOP 169: Set up a form submission event in Google Analytics 4

Set up and track form submission events in Google Analytics 4

SOP 168: Set up and track custom events in Google Analytics 4

Successfully create a custom event when a user visits a key page on your website.

SOP 046: Adding Google Analytics Annotations to keep track of business events

Add an annotation to Google Analytics and ensure that you have a solid log of what happened in your business and when, allowing you to better interpret the data.

SOP 049: Implementing and Analyzing Heatmaps on your Website

Easily record, log and analyze heatmaps and incorporate them on your analytics strategy to learn more about your user’s on-page behavior across your site.

SOP 006: Creating UTM URLs to Track Your Campaigns

Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site.

6 Custom Report SOPs

Create reports for different user segments and funnel to help you identify low hanging opportunities. 

SOP 167: Create landing page report in Google Analytics 4

Wiew landing page session data and segment these users based on traffic sources

SOP 172: Create a conversion funnel report in Google Analytics 4

Create a report that visualizes the checkout funnel of an eCommerce store.

SOP 170: Create a user segment report in Google Analytics 4

Create a product sales report segmented by different user demographics and more.

SOP 171: Create a traffic acquisition channels report in Google Analytics 4

Create a report that tells you the major different traffic channels for your site

SOP 079: Create Quick and Beautiful Google Data Studio Dashboards and Reports

Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business.

10 Marketing Templates

Scale your marketing efforts with done-for-you templates.

Template 002: UTM Builder

Effortlessly track how your marketing efforts are performing by using this customizable automated UTM Generator and start using UTMs in seconds.

Template 008: Google Analytics conversion tracking decision tree

An extremely easy to follow flowchart that will quickly lead you to the most efficient and accurate way of tracking your Google Analytics goals.

Template 017: Clickmap & Scrollmap Diagnosis Cheat Sheet

This cheatsheet will turn you into an overnight expert that easily identifies UI/UX issues that are identifiable through clickmaps or scrollmaps.

Template 018: Scrollmap & Clickmap Insights Log

Start using this template whenever you're collecting new scrollmaps or clickmaps and build a massive library of knowledge that is accessible at a glance.

Template 021: A/B Test Documentation Spreadsheet

Start using this spreadsheet to create a massive knowledge library that collects and shares the results of all the tests that you've been running on your business.

Template 022: Google Ads Manager Account Structure

Tweak this visual template to design and share the perfect structure to manage user access for your Google Ads accounts.

Template 026: Growth Strategy Template

Use this template to easily determine which growth experiments to tackle first and which ones to abandon or leave for later.

Template 030: Google Analytics Alerts Planning Worksheet

Lay out a comprehensive plan to set up alerts for your business' most important KPIs.

Template 034: Client Onboarding Questionnaire

Use this questionnaire to gather crucial information about your client before you kickstart the project.

Template 037: Client Kickoff Call Template

Strategize and plan for a successful kickoff call with your client and all stakeholders to align expectations.

Take a look inside one of our SOPs

Transition to Google Analytics 4 (GA4) PAINLESSLY

If you’ve heard that Google is sunsetting Universal Analytics and is requiring everyone to switch to Google Analytics 4 , you know that making the transition is now mandatory, and is going to require significant planning and preparation.

You might already be familiar with how overwhelming it can seem:

1
You want to start the transition to GA4, but you’re not sure where to begin.
2
You might have had success installing GA4 / GTM in the past on a new site, but you’re not confident you’ll be able to do it correctly on a site that already has traffic.
3
You’ve thought about asking your team or colleagues to do it, but you’re not sure if they are capable without any help.
4
Once the install is complete, you’re worried about having to learn an entirely new reporting system.
5
You don’t want to have to learn every single new tool and feature built within GA4, and you’d love it if you could just pay a one-time fee for someone to give you a library of the most critical GA4 SOPs that told you exactly what you need to do, and included with free updates for life.

How to transition to Google Analytics 4 as quickly as possible, without sacrificing your time

There are only so many hours in a day… As long as YOUR OWN TIME is a limiting factor, you won’t be able to scale your agency as much as you want.

This was a huge problem for us when we were growing our business.

We tried looking for a solution online

But no one was sharing what we really needed: the nitty-gritty details of how to perform tasks and build processes that actually help you implement launching a digital marketing strategy.

Most digital marketing content is just cheap entertainment disguised as information

All these articles sound good in theory but are not actionable at all. We wanted something that we can hand off to a new hire, get them up to speed, and have them execute campaigns independently with little oversight.

But it all changed when we started creating and using SOPs

From strategy, analytics setup, campaign execution, to reporting. We have spent hundreds of hours creating documents, walkthroughs, and templates on how to run complex Google ad campaigns for our business.

How to use SOPs to massively grow any business

SOPs (standard operating procedures) are EXTREMELY DETAILED instructions that anyone can follow to perform a specific digital marketing task with 99% accuracy.
Want to set up Google Analytics 4 on your site from scratch?
There's an SOP for that.
Need to set up lead tracking for your campaign?
There's an SOP for that.
Wondering how to set up custom report in GA4? 
There's an SOP for that.

Delegating work made easy

Pick your task. Send it to your team. Sit back and let your team worry about the details.
1. Pick an SOP
2. Send to your team
3. Wait for results
This is the least sexy, most “boring” type of content we could possibly create.

But it’s the stuff that will actually help you get more traffic, leads, clients, and revenue.

There’s no fluff, no clickbait, no listicles. We focus all of our effort on creating extremely detailed and actionable walkthroughs.
Before discovering the ClickMinded SOP Library, our agency was struggling to build internal processes. We wanted to systematize everything, but found the task daunting. With the SOP Library, not only were we able to model how ClickMinded did things, but we learned a much better way to manage our system. Even better, we realized there were more efficient ways of doing things than we had been doing them.
Tim Berry
CEO - Reputation Local
As I’m building my agency, I have been looking to build and acquire tangible resources to help me scale – including digital marketing SOPs.

After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched. 
Chris Rodriguez
Owner - iExcel
I estimate we save several thousands of dollars each month by being more effective and action-oriented through the use of these SOPs.
Joshua Watson
SEO Director - Spiral Marketing Agency
I run a digital marketing agency team and have been in digital marketing over a decade, and no one has broken down these topics in as clear and well-organized way as the ClickMinded team.
Mike Kennedy
Owner - Stikky Media

With the GA4 Toolkit, you can easily transition all of your analytics properties from Universal Analytics, to GA4, without spending more of your own time doing it

Easily execute complex digital marketing campaigns

Follow the simple instructions if you want to DIY and get the campaign done on your own. Prefer to delegate? Just hand an SOP to a freelancer or virtual assistant and they’ll be able to easily follow along. No technical knowledge required. If they can read and use a computer, they’ll be able to successfully complete the task with 99% accuracy.

Set your team up to win

Make life easier for your marketing team - empower them with the templates, worksheets and the internal documentation they need to grow your site’s traffic and sales.

Drastically reduce time to train new contractors

Use SOPs to get up-to-date in record time. You will go from 0 to tracking high-priced billable hours faster than ever.

Follow Build repeatable systems that make money on autopilot
systems that help you do more with less

Customize SOPs to fit your business' needs and leverage them to build systems to scale without trading your time for money.

Increase client retention

Impress and delight clients by including SOPs in your deliverables. Put your own branding on SOPs and take all the credit for them!

Save time and money

Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.

Massively scale up your impact with the Google Analytics 4 Toolkit

Lifetime Access For
$37
$497
40+ Digital Marketing SOPs & templates ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
Get Instant Access
ClickMinded instructors work with the best brands in the game
Devon Page
Director - Marketing for People
Shane Pollard
Lead Operator - WEBMECS
Oyekunle Damola
Digital Marketing Consultant
I can’t even tell you how often I go back to the ClickMinded SOP library. As a consultant, I haven’t come across a better resource (not that I’m really looking anymore). 

I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
Tammer Mahdy
Content Marketing Consultant

We did the work for you.
You just take all the credit

Something changed the moment we started using SOPs for our business. Our business started growing and, at the same time, I was spending less and less time actively working on it.

Looks great, right?

But this is the part no one tells you about.

Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feels like you’re not doing “real” work.

If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.

This turns a lot of people away from doing this type of work… even if they know how important it is.

The good news is that already we did most of the work for you with the Google Analytics 4 Toolkit.
These SOPs have saved us tons of time with their simple, step-by-step processes. I can literally just hand them off and have whoever execute.

Our traffic increased by 26% in ONE month after implementing the SOPs.
Laurence Bradford
Owner - Learntocodewith.me

Introducing: The ClickMinded Google Analytics 4 Toolkit

Get all the resources you need to flawlessly execute powerful Digital Marketing tactics with 99% accuracy.

Step-by-step walkthroughs

Over-the-shoulder walkthroughs that take you through the process in painstaking, meticulous detail, including easy-to-follow screenshots and gifs that anyone can follow, step by step.

White-label branding

Easily download all the SOPs, checklists and cheatsheets and add your own branding for clients and future prospects. We do the work, you get the credit.

Always up-to-date

Our entire library of SOPs and templates is always kept updated by our team. Whenever a tool or process changes, you'll get the new version of our documents automatically.

Editable, customizable, brandable

All of our templates are easy to edit, easy to customize and easy to brand. Only give your clients exactly the data they need, and easily brand the templates with your own logo and design.

Platforms covered

Theory is great, but results are more important. In this aspect, their SOPs are the Holy Grail & game changer. Showing me step-by-step how to do something for a newbie like me is EXTREMELY valuable!
Joseph Lau
Co-founder - Nanogic
These SOPs are so unique. They’re particularly incredible for people like me who are both terrible at documenting processes and terrible at finding time to document them. The more technical SOPs involving analytics and tag manager, etc. are particularly lifesaving for me.
Matthew Ballen
Freelance Copywriter

Massively scale up your impact with the Google Analytics 4 Toolkit

Lifetime Access For
$37
$497
40+ Digital Marketing SOPs & templates ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
Get Instant Access
ClickMinded instructors work with the best brands in the game

Frequently Asked Questions

ClickMinded is a digital marketing training used by over 10,000 agencies, entrepreneurs, and marketers. Our instructors have worked at companies like Airbnb, Lyft, and TechStars.

It’s designed to teach you how to massively increase traffic and sales for any website as quickly as possible

Extremely actionable. Each SOP is designed with a specific goal. Following its steps will allow anyone to complete a marketing task with 99% accuracy.

Yes! We actually encourage you to download and make edits to our SOPs.

Actually, this happens all the time. If there is a change, you’ll hear about it and we’ll update our SOPs to fit whatever changes happen.

Probably. Most ClickMinded students expense it for work or for their business.

No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.

With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.

None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.

There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.

ClickMinded is designed to make learning digital marketing easier and faster.

We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.

All of our products include a 14-day money-back guarantee.

Cool. Shoot us an email: [email protected]

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