Run Powerful Email Marketing Campaigns
Let’s talk about the single most underrated tool in your digital marketing toolbox. It’s email.
I doubt I need to convince you that email marketing is the most powerful thing you can do, or that it’s usually the highest ROI channel, or that email is NOT dead and will not be dying anytime soon.
You already know that (and that’s probably why you’re here.)
Many people have told you that the key to 2x, 3x, or 10x your (or your clients’) sales is to leverage your email subscribers—that’s true…
…but 99% of people don’t get those results.
You can stop reading and close this window if this doesn’t sound like you:
Most people get stuck here and think that their problem is that their email list isn’t big enough.
Unfortunately, just growing your email list won’t do the trick.
Here’s Andrew Chen, who led the growth team at Uber, explaining why1:
TL;DR: the problem isn’t the size of your list…
…the reason why your email marketing strategy isn’t working is that you are not increasing your subscriber’s intent to buy.
Let me explain why this happens with a common email marketing tactic:Â newsletters.
I love newsletters, we use them at ClickMinded, and they are great to keep your company at your subscribers’ top-of-mind.
However, most newsletters just blast the exact same message to every single subscriber, regardless of what they are interested in or where they are in your funnel.
And that’s a problem.
Why would you treat a subscriber who has just added a product to their cart in the same way as you treat someone who hasn’t opened an email in 3 months?
A great email marketing strategy delivers highly relevant messages to your users when they are most helpful to them.
As opposed to your subscribers thinking “why am I receiving this?”, you should go for something that feels warm, fuzzy, and amazing, like:
A puppy in the mailbox (… but, please don’t put a puppy in a mailbox).
Of course, there’s a challenge: how can you make sure you are always delivering a relevant message at the right time when you have 100s or 1000s of subscribers?
Answer: by using automation to segment and deliver emails to your subscribers.
What if you could 2x or 3x your sales with an email marketing strategy that’s 99% automated?
- You could use this repeatable framework to set up massively successful email campaigns for your clients.
- You could create a powerful email funnel for your business that generates sales on autopilot while you just put more leads into it.
- You could get a new job or a promotion by implementing a comprehensive email strategy that fundamentally changes the direction of your company.
That’s exactly what the ClickMinded Email Marketing Training will help you accomplish…
…and we’ve been lucky enough to get Lucas Chevillard, the Email Strategist from Airbnb and one of the best email marketing minds in the game, to teach this course.
Meet Your Instructor
Email Strategist, Airbnb
Lucas Chevillard manages global email marketing at Airbnb.
He takes us through the process of implementing an enterprise-grade email & automation strategy the same way Airbnb does. The course includes both the high-level strategy and the specific tactical walkthroughs you need to create email funnels that convert.
What our users are saying
We will continue to use ClickMinded over the coming years and have since taken on an intern to implement a lot of the changes and actions advocated by ClickMinded, it has become a bit of a go to bible for our online efforts. Highly recommended for any small business that want to increase their digital marketing efforts and knowledge in a very time efficient way. Thank you for your work and greetings from the U.K
One of the things I LOVE about ClickMinded courses is the inside scoop on 3rd party tools. Every course has turned me on to 3 or 4 tools that blew my mind that I never would have found on my own.
Here's what's included in the course.
- Why email marketing is fundamentally different than any other channel out there (and how to convince ANY client, boss, or teammate to invest in email marketing)
- Simplifying the way you think of email marketing: there are only THREE types of emails and TWO methods of distribution
- The three fundamental principles that you need to always keep in mind when working on email marketing
- How to build a “lifecycle” strategy using just 4 types of campaigns (and how each of those helps you with a specific part of your sales funnel)
- Discover how you can borrow tactics from companies like Slack, Airbnb, and Netflix to get your new subscribers to take action as soon as they join your list
- Learn to achieve DEEP levels of engagement with your users by using data to segment subscribers and trigger content (with examples from Spotify, Kickstarter, Casper, and ProductHunt)
- How to “win back” users who have stopped interacting with your emails and put them back into your funnel (this is a super quick win that most marketers forget about)
- Why you should care about “list hygiene” if you really care about your subscribers (spoiler alert: unengaged subscribers can have a negative impact on those who care about your emails)
- The ONE time it’s ok to send a broadcast email to your entire list (and how to do it right, so you don’t end up in the spam folder)
- How to make sure you get the entire picture for each of your email subscribers (where they are in your funnel, where they came from, what’s the last action they took, etc.)
- The 4 types of data you should use to effectively segment your subscribers: implicit data, explicit data, user personas, and engagement
- The right way to use tags and custom fields to gather data and segment subscribers (most people mess this one up)
- 10 powerful segmentation strategies to get more opens, clicks, and revenue from your campaigns
- Implementing segmentation on any email service provider, with step-by-step walkthroughs
- How to use “decision-based workflows” to automatically segment and email subscribers based on the data you’ve gathered (this is the easiest way to do personalization at scale)
- The FIVE questions you need to answer before you even start setting up a new email campaign (the most important one: how will you measure the success of your email?)
- A 3-step framework to overcome the major challenges of email design: multiple clients, mobile views, image-friendliness, new mobile operating systems, and wearables
- Effective copywriting tactics to make your emails stand out—did you know that the average users only spend about 8 seconds reading an email?
- The exact step-by-step process you can use to make sure that you send 99% of your email campaigns without a single obvious error
- Step-by-step walkthroughs on how to set up 8 powerful automated campaigns from scratch: onboarding, trials, booking a call, webinars, flash sales, cross-sells and upsells, cart-abandonment, and newsletters
- How to build a system that manages all of your campaigns and prevents conflicts between them
- The 8 metrics you need to measure and track before you start trying to optimize your campaigns (it’s not just open and click rates!)
- Discover the THREE levers you can use to optimize any metric for any email campaign
- How to make sure your emails actually reach your subscribers’ inbox (it’s not just about your spam or unsubscribe rate—a lot of things happen even before that!)
- All of our favorite email marketing tools to increase deliverability, get third-party data about your subscribers, write better emails, create interactive emails, and more
Earn your Email Marketing Certification
It integrates seamlessly with LinkedIn and it’s included in the class for free.
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Frequently Asked Questions
ClickMinded is a massive library of world-class digital marketing courses and white-label documentation also known as SOPs - standard operating procedures.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible, while also training up your team and outsourcing repeatable work and processes.
ClickMinded is organized into 3 core product:
- Learn Digital Marketing - for individuals and solopreneurs
- Train Your Team - for marketing teams of 10 or more
- Automate Everything - done-for-you documentation
Make sure to check with an accountant, CPA, or tax professional who's qualified to give advice based on your specific situation, however most of the users we survey end up expensing ClickMinded, because it's a relevant expense for their work or business (even so - this is not financial advice).
Yes! We can put your company name, address and VAT number on the invoice. Just reply back to your welcome email asking for a VAT invoice, include your company information and we'll send it right over.
ClickMinded courses are entry level to intermediate comprehension.
ClickMinded SOPs and documentation range from entry-level to advanced.
The courses are designed to gives folks a fundamental understanding of each category, and get you up to an intermediate understanding as quickly as possible.
The SOPs are designed to systemize and delegate digital marketing tasks, ranging from basic to extremely complicated.
Both the courses and SOPs include step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
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Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
ClickMinded courses are designed to be extremely actionable. With more than 50,000 folks enrolled into our products, we cover only as much theory as necessary before diving into actionable advice to get you results quickly.
Yes. The platform is 100% responsive and works on all mobile devices.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses and SOP products include a 14-day money-back guarantee.
All courses include unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification.
No.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Great! Contact us so that we can find a way to help.
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Massively increase sales with powerful email marketing.
The ClickMinded email marketing course teaches you exactly how to massively increase sales with powerful email marketing and automation.
Massively grow any business with digital marketing SOPs.
The ClickMinded SOP Library is a collection of digital marketing strategy templates, with step-by-step instructions that you can use to grow any website.
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