Agency Growth SOP Toolkit
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40+ Processes and Templates to Delegate Agency Work in Seconds
Streamline processes, offer new services, delegate tasks, train employees.
The collection of digital marketing strategy templates, with step-by-step instructions that 10.000 agencies trust to flawlessly deliver their services.
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Here's what's inside the Agency Growth SOP Toolkit
Get all the resources you need to flawlessly execute powerful digital marketing tactics with 99% accuracy.
Last Updated: Apr 2024
14 Productized Services SOPs
Offer new services and close larger deals with comprehensive package services. These high-ticket services can be performed by literally anyone in your team by following these proven processes and templates.
SOP 047: How to Create a Leadgen Landing Page
Create a high-converting, fully functional, and tested landing page for your lead generation campaigns that grow your email subscribers, works on all devices, and integrates with your analytics platforms.
SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website
Flawlessly plan, execute and analyze an A/B test on your website and determine whether a variant should be implemented definitively on your website or not, based on actual data.
SOP 079: Create Quick and Beautiful Google Data Studio Dashboards and Reports
Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business.
SOP 044: Starting a social media calendar
Create a social media calendar to help you plan and track your business’ social media activity and never again ask "Hey guys, what goes on Facebook today?"
SOP 034: Start and manage your editorial calendar
Creating and manage an editorial calendar to better plan and coordinate your team’s content marketing efforts.
SOP 084: How to Map Your Sales Funnel
Map your sales funnel in no time for free with ClickMinded's Funnel Designer tool. Plan from scratch, find growth opportunities, share it with your team or your clients.
SOP 049: Implementing and Analyzing Heatmaps on your Website
Easily record, log and analyze heatmaps and incorporate them on your analytics strategy to learn more about your user’s on-page behavior across your site.
SOP 018: Perform on-page optimization on a WordPress post with Yoast
Use Yoast to optimize each page and blog post on your website to be easily found on search engines.
SOP 058: How to Optimize WordPress to Speed Up your Website
Optimize your current WordPress setup and content for faster page load times.
SOP 009: Adding Google Analytics 4 to a site (using GTM)
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.
SOP 017: Setting up Facebook Conversion Tracking
Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Facebook's pixel conversion tracking.
SOP 061: How to launch a lead generation campaign with Facebook Lead ads
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot.
SOP 071: How to launch a link building campaign for your existing content
Find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.
SOP 075: How to plan your Facebook Ads Campaigns
Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured.
12 Client Onboarding SOPs
Use these SOPs to save hours of time and impress clients by including SOPs in your deliverables.
SOP 097: Verifying ownership of your domain in Facebook Business Manager
Update necessary for iOS 14. Follow a simple method to verify ownership of a domain so you can keep running ads smoothly.
SOP 098: Configuring your Facebook Ads conversion events
Update necessary for iOS 14. Configure “Aggregated Event Measurement” on your Business Manager account.
SOP 010: Create a Facebook Ads account using Business Manager
Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely.
SOP 062: Granting Access to Facebook Business Manager
Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.
SOP 005: Installing the Facebook Pixel on Your Site
How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.
SOP 017: Setting up Facebook Conversion Tracking
Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Facebook's pixel conversion tracking.
SOP 014: Creating a Google Ads Account
Create a Google Ads Account that is ready to start running your first campaign and reach over 3.5 billion searches per day and 2 million websites on the Display Network.
SOP 063: How to manage user access for Google Ads
Properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads account and have full control over who has access to what.
SOP 025: Adding Google Ads conversion tracking to a site (using GTM)
Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you.
SOP 168: Set up and track custom events in Google Analytics 4
Successfully create a custom event when a user visits a key page on your website.
SOP 004: Add Google Tag Manager to a WordPress Site
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.
SOP 059: How to Setup Google Optimize to run A/B tests on your Website
Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful data-driven changes to your user experience.
SOP 165: Link Google Analytics 4 with Google Search Console
Integrate Google Analytics 4 with Google Search Console to view organic search data in your dashboard.
5 Reverse-Engineering SOPs
Use these SOPs to fast-track all of your campaigns by discovering the strategies used by your clients’ competitors.
SOP 086: Reverse-engineer a competitor’s Email Marketing Strategy
Get hold of your competitor's emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.
SOP 087: Reverse engineer your competitor’s Facebook Ads Strategy
Perform an in-depth analysis competitors’ Facebook Ads strategies. Uncover everything they're doing, from Ads, to Audiences and Landing Pages.
SOP 088: Reverse engineer your competitor’s Google Ads Strategy
Perform an in-depth analysis competitors’ Google Ads strategies. Discover their campaign structure, keywords, and offers.
SOP 089: Reverse engineer your competitor’s traffic sources
Discover competitor's traffic sources data and summarize your findings into an audit report.
SOP 092: Reverse engineer your competitor’s Keyword Strategy
Discover a competitors’ most important organic keywords and analyze how well they're working for them.
10 Downloadable Templates
Use these templates to implement your campaigns faster than ever.
Template 016: Landing Page Creation Briefing
Use this detailed template to request new landing pages from your designers. When they're done, go through the included 24-step checklist to make sure that it's ready to go.
Template 021: A/B Test Documentation Spreadsheet
Start using this spreadsheet to create a massive knowledge library that collects and shares the results of all the tests that you've been running on your business.
Template 015: Social Media Calendar
Create a bulletproof social media calendar for Facebook, Instagram, Twitter, Youtube, and Pinterest and never worry about what to post on any given day.
Template 012: Editorial Calendar Planner
A simple template that will allow you to strategically plan and brainstorm your content initiatives across your organization and make sure they remain relevant and are delivered on time.
Template 028: Funnel Designer Tool
Use this tool to sketch out your perfect funnel on the fly, using a set of done-for-you elements and easily bring your marketing campaigns to life.
Template 022: Google Ads Manager Account Structure
Tweak this visual template to design and share the perfect structure to manage user access for your Google Ads accounts.
Template 023: Facebook Ads Campaign Planner
Plan how your Facebook Ads campaign will look like, afterward send it to someone to implement it in Ads Manager for you (or do it yourself.)
Template 024: Facebook Ad Account Structure
Edit this visual template to perfectly design a complete blueprint of how your Facebook Ad Account will look like.
Template 008: Google Analytics conversion tracking decision tree
An extremely easy to follow flowchart that will quickly lead you to the most efficient and accurate way of tracking your Google Analytics goals.
Take a look inside one of our SOPs
Stop trading time for money and massively scale your agency
I bet something like this has happened to you
1
You just got a new client for your agency!
2
They hired you to run Facebook Ads to generate more leads
3
They have never run Facebook Ads so, on top of running the campaigns, you’ll need to set up Business Manager, install the Pixel, and set up conversion tracking
4
You have a team, but you’re the only one with the knowledge to do all of this setup process
5
So you spend several hours doing all of this yourself
6
Bonus: Facebook changed their UI (again) so it takes you extra time to figure out where everything is
Something isn’t working.
There are only so many hours in a day… As long as YOUR OWN TIME is a limiting factor, you won’t be able to scale your agency as much as you want.
This was a huge problem for us when we were growing our business.
This was a huge problem for us when we were growing our business.
We tried looking for a solution online
But no one was sharing what we really needed: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.
Most digital marketing content is just cheap entertainment disguised as information
Clickbaity articles won’t help you grow and scale your marketing agency.
But it all changed when we started creating and using SOPs
We have spent hundreds of hours creating documents, walkthroughs, and templates to run complex digital marketing campaigns for our business.
Delegating work made easy
SOPs (standard operating procedures) are EXTREMELY DETAILED instructions that anyone can follow to perform a specific digital marketing task with 99% accuracy.
Want to run a link building campaign for your clients?
There's an SOP for that.
Need to implement events to track button clicks on a new site?
There's an SOP for that.
Wondering how to launch A/B tests on your sales pages?
There's an SOP for that.
How to use SOPs to massively grow your agency
Pick your task. Send it to your team. Sit back and let your team worry about the details.
1. Pick an SOP
2. Send to your team
3. Wait for results
4. Invoice happy client
This is the least sexy, most “boring” type of content we could possibly create.
But it’s the stuff that will actually help you get more traffic, leads, clients, and revenue.
There’s no fluff, no clickbait, no listicles. We focus all of our effort on creating extremely detailed and actionable walkthroughs.
Before discovering the ClickMinded SOP Library, our agency was struggling to build internal processes. We wanted to systematize everything, but found the task daunting. With the SOP Library, not only were we able to model how ClickMinded did things, but we learned a much better way to manage our system. Even better, we realized there were more efficient ways of doing things than we had been doing them.
Tim Berry
CEO - Reputation Local
As I’m building my agency, I have been looking to build and acquire tangible resources to help me scale – including digital marketing SOPs.
After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.
After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.
Chris Rodriguez
Owner - iExcel
I estimate we save several thousands of dollars each month by being more effective and action-oriented through the use of these SOPs.
Joshua Watson
SEO Director - Spiral Marketing Agency
I run a digital marketing agency team and have been in digital marketing over a decade, and no one has broken down these topics in as clear and well-organized way as the ClickMinded team.
Mike Kennedy
Owner - Stikky Media
With SOPs, you can easily scale your operations without spending more of your own time doing it
Easily delegate complex marketing tasks
Just hand SOPs to freelancers or virtual assistants. No technical knowledge required. If they can read and use a computer, they’ll be able to successfully complete the task with 99% accuracy.
Instantly offer new, high-ticket services to your clients
Follow proven processes to add new service offerings and close larger deals with comprehensive package services.
Drastically reduce time to train new employees
Use SOPs to get new employees up-to-date in record time. They will go from 0 to tracking billable hours faster than ever.
Build repeatable systems that make money on autopilot
Customize SOPs to fit your agency’s needs and leverage them to build systems to grow your agency without trading your time for money.
Increase client retention
Impress and delight clients by including SOPs in your deliverables. Put your own branding on SOPs and take all the credit for them!
Save time and money
Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.
Massively grow your agency with digital marketing SOPs
40 digital marketing SOPs ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
ClickMinded instructors work with the best brands in the game
Devon Page
Director - Marketing for People
Shane Pollard
Lead Operator - WEBMECS
Oyekunle Damola
Digital Marketing Consultant
I can’t even tell you how often I go back to the ClickMinded SOP library. As a consultant, I haven’t come across a better resource (not that I’m really looking anymore).
I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
Tammer Mahdy
Content Marketing Consultant
We did the work for you.
You just take all the credit
Something changed the moment we started using SOPs for our business. Our business started growing and, at the same time, I was spending less and less time actively working on it.
Looks great, right?
But this is the part no one tells you about.
Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feel like you’re not doing “real” work.
If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.
This turns a lot of people away from doing this type of work… even if they know how important it is.
The good news is that already we did most of the work for you with the Agency Growth SOP Toolkit.
Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feel like you’re not doing “real” work.
If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.
This turns a lot of people away from doing this type of work… even if they know how important it is.
The good news is that already we did most of the work for you with the Agency Growth SOP Toolkit.
These SOPs have saved us tons of time with their simple, step-by-step processes. I can literally just hand them off and have whoever execute.
Our traffic increased by 26% in ONE month after implementing the SOPs.
Our traffic increased by 26% in ONE month after implementing the SOPs.
Laurence Bradford
Owner - Learntocodewith.me
Introducing: The ClickMinded Agency Growth SOP Toolkit
Get all the resources you need to flawlessly execute powerful digital marketing tactics with 99% accuracy.
Step-by-step walkthroughs
Over-the-shoulder walkthroughs that take you through the process in painstaking, meticulous detail, including easy-to-follow screenshots and gifs that anyone can follow, step by step.
White-label branding
Easily download all the SOPs, checklists and cheatsheets and add your own branding for clients and future prospects. We do the work, you get the credit.
Always up-to-date
Our entire library of SOPs and templates is always kept updated by our team. Whenever a tool or process changes, you'll get the new version of our documents automatically.
Editable, customizable, brandable
All of our templates are easy to edit, easy to customize and easy to brand. Only give your clients exactly the data they need, and easily brand the templates with your own logo and design.
Platforms covered
Theory is great, but results are more important. In this aspect, their SOPs are the Holy Grail & game changer. Showing me step-by-step how to do something for a newbie like me is EXTREMELY valuable!
Joseph Lau
Co-founder - Nanogic
These SOPs are so unique. They’re particularly incredible for people like me who are both terrible at documenting processes and terrible at finding time to document them. The more technical SOPs involving analytics and tag manager, etc. are particularly lifesaving for me.
Matthew Ballen
Freelance Copywriter
Massively grow your agency with digital marketing SOPs
40 digital marketing SOPs ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
ClickMinded instructors work with the best brands in the game
Frequently Asked Questions
ClickMinded is a digital marketing training used by over 10,000 agencies, entrepreneurs, and marketers. Our instructors have worked at companies like Airbnb, Lyft, and TechStars.
It’s designed to teach you how to massively increase traffic and sales for any website as quickly as possible
Extremely actionable. Each SOP is designed with a specific goal. Following its steps will allow anyone to complete a marketing task with 99% accuracy.
Yes! We actually encourage you to download and make edits to our SOPs.
Actually, this happens all the time. If there is a change, you’ll hear about it and we’ll update our SOPs to fit whatever changes happen.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All of our products include a 14-day money-back guarantee.
Cool. Shoot us an email: [email protected]
Get Your FREE Mini-SOP Toolkit
Instantly offer these new, high-ticket services to your clients:
Implementing and Analyzing Heatmaps
Create High Converting Landing Pages
Reverse Engineer Your Competitor's SEO Keyword Strategy
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