SEO Training
The 20 Best SEO Resources Of The Last Year
There’s always a number of “compilation” and “best of” posts that come out towards the end of the year in the SEO and Internet marketing world. I’ve read through most of them, and picked out my favorites. Here is a short but sweet collection of my favorite posts over the last year or so: [...]
Recovering from the Panda and Penguin Algorithm Updates
On the final day of PubCon, there was an awesome speaker named Jerry West of SEORevolution who covered a number of interesting topics. One of the most intriguing was his prescription for recovering from Google’s Panda and Penguin updates. Here’s what he thinks you should do: Pay for a new design – By revamping your site [...]
Google’s User Profile Personalization Patent
Just a quick one today. If you really want to bury your head in high-level technical search stuff, I can’t tell you how much I recommend Bill Slawski’s blog SEO by the Sea. He basically analyzes patents that Google has filed and released, and tries to talk about the impact they may have on modern search. [...]
Google Now Providing Most Recent Links
Hey everyone, Yesterday, Matt Cutts tweeted that Google Webmaster Tools is now allowing webmasters to download links pointing to their site, arranged by the date they were found! In case you missed it, you can now see your most recent links in Google’s webmaster console: goo.gl/1GAkQ — Matt Cutts (@mattcutts) July 18, 2012 [...]
Passing the Google Analytics Individual Qualification (GAIQ) Test
A little while ago, I studied for, took and passed the Google Analytics Individual Qualification (GAIQ) test. I got an 84% (BOOYAH! B’s GET DEGREES!), and studied for about 4 hours. You need to get at least 56/70 questions correct for a passing grade of 80%. There are a ton of fantastic walkthroughs out there [...]
Local SEO – How the Venice Update Changed Everything
On February 27th, 2012, Google announced 40 changes to their search results, in what looked like a fairly robust and comprehensive update to their algorithm. One piece of the update in particular, codenamed Venice, seems to affect local search results. As taken from the Google Webmaster Blog: Improvements to ranking for local search results. [launch codename “Venice”] [...]
How I (sort of) Implemented Google Authorship Markup
One of my favorite sessions at SMX West in San Jose this year was in the technical SEO track. It was a session titled Schema.org, Rel=Author & Meta Tagging Best Practices, with Dennis Goedegebuure, AJ Kohn and Navneet Virk. All the presentations were fantastic, but AJ Kohn gave some particularly good advice on implementing the rel=author tag, and I used [...]
The 2013 SEO Checklist
Every time I start a new website, I typically find myself doing the same things over and over, in order to lay the foundation for solid optimization. During my SEO training class, I mention this checklist, which covers everything you should consider doing in the first week or so of going live. This list covers [...]
Free SEO Tools
Free SEO Tools Some of the best tools in the industry are either free, have great free trials, or work on a “freemium” business model. Here are some of my favorites. This list is frequently updated so check back often! Google Analytics Far and away, one of the most valuable tools out there. [...]
