On the final day of PubCon, there was an awesome speaker named Jerry West of SEORevolution who covered a number of interesting topics. One of the most intriguing was his prescription for recovering from Google’s Panda and Penguin updates. Here’s what he thinks you should do:
Pay for a new design – By revamping your site and getting a new, better, faster design, you can signal to the engines that this is fresh, the site is worth re-evaluating, and some of the old, out of date design principles can be gutted. Get a new design and start fresh.
Remove and consolidate thin pages – The example given in Jerry’s presentation was a quote site, that would list a single sentence quote and then be plastered with ads. If you have pages that are thin, don’t have a lot of content, and are inducing a high bounce rate, he recommends getting rid of these pages and consolidating them into a single comprehensive page (or pages).
Fix Content Issues – Do you have lots of duplicate content? Use CopyScape to make sure your content is unique.
Redo Titles – If you use Screaming Frog, you can see all the titles on your page, sort them, and find out which ones are duplicates, for an easy fix.
Link Audit - Link Research Tools is a great way to audit your own links. It’s expensive, at $269 per month, but you can buy a day pass for $40.
Speed Matters - Work on the speed of your pages. If you have WordPress, use W3 Total Cache.
Minimize DNS Lookups and Redirects – If you’re doing tons of redirects and DNS lookups, try and get rid of as many unnecessary ones as possible.
Learn digital marketing.
ClickMinded is an internet marketing training course,
designed to teach you how to bring more customers to your website.