On the final day of PubCon, there was an awesome speaker named Jerry West of SEORevolution who covered a number of interesting topics. One of the most intriguing was his prescription for recovering from Google’s Panda and Penguin updates. Here’s what he thinks you should do:
Pay for a new design – By revamping your site and getting a new, better, faster design, you can signal to the engines that this is fresh, the site is worth re-evaluating, and some of the old, out of date design principles can be gutted. Get a new design and start fresh.
Remove and consolidate thin pages – The example given in Jerry’s presentation was a quote site, that would list a single sentence quote and then be plastered with ads. If you have pages that are thin, don’t have a lot of content, and are inducing a high bounce rate, he recommends getting rid of these pages and consolidating them into a single comprehensive page (or pages).
Fix Content Issues – Do you have lots of duplicate content? Use CopyScape to make sure your content is unique.
Redo Titles – If you use Screaming Frog, you can see all the titles on your page, sort them, and find out which ones are duplicates, for an easy fix.
Link Audit – Link Research Tools is a great way to audit your own links. It’s expensive, at $269 per month, but you can buy a day pass for $40.
Speed Matters – Work on the speed of your pages. If you have WordPress, use W3 Total Cache.
Minimize DNS Lookups and Redirects – If you’re doing tons of redirects and DNS lookups, try and get rid of as many unnecessary ones as possible.