This is both a social media and a link building breakdown. I recently started playing with a new tool called Pay With a Tweet. It’s an awesome new (free!) tool by Innovative Thunder. You can give out stuff to your users in exchange for a tweet, and based on who your market is and how sticky your content is, it can go viral extremely fast. I just set one up yesterday, and have seen a lot of really interesting jumps in my analytics.
1. Overall visits to site
I saw a huge spike in overall vistors to site. This might not be a perfect correlation, since I gave a talk to some really ambitious MBA students at Hult in San Francisco this week, and they were jonesin’ for more content.
2. Brand name social mentions
By embedding the tweet with the right hashtags (including my industry and my brand), it looks like there is big lift for my brand name in social data, where there was previously none.
3. Time on site
This one is what I’m most intrigued by. Time on site correlated to rankings is definitely not very straightforward, and since it has only been 24 hours, it’ll be interesting to see if there’s a jump in rankings… but it looks like the content I’ve created is driving up time on site. Like, way up. Since I’m sending all my traffic to a very long, heavy, link-filled “resource”, my average user is now spending a whole boatload of time on the site, and clicking around on lots of different links (internal and external), and then coming back to read more. In general, this is a very good thing, but we’ll see if it helps with rankings. Since all these organic, natural social mentions are coming in, it might be a good time to make this coincide with a link building campaign.
If you’re interested in trying for yourself, check out Pay With a Tweet
I love nerding out on this stuff!